
The market for snacks is set for moderate growth, with projections indicating an increase of USD 240.8 million and a CAGR nearing 8.6% over the forecast period. Tanzania’s youthful population and increasing urban migration are reshaping the country’s snacking culture. As rural dwellers move to urban centers, exposure to packaged snack foods has grown, and with it, adoption. Branded snack items that were once a luxury are now becoming mainstream in cities like Dar es Salaam and Arusha. Mobile vending and informal retail networks serve as critical conduits, offering affordability and accessibility to a wide swath of consumers.
Agricultural self-sufficiency is driving localized snack production, with producers leveraging cassava, maize, banana, and other indigenous crops to develop culturally relevant snack items. This move toward agro-based snack manufacturing is being supported by entrepreneurship initiatives and food processing startups. These efforts not only help reduce reliance on imports but also create value-added opportunities within the domestic value chain, enhancing food security and market resilience.
This report delivers a deep dive into the Tanzania snacks market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.
Market Segmentation
The segmentation of the Tanzania snacks market is outlined below:
Product type: confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, take-home ice creams), savory snacks (nuts and seeds, potato chips, puffed snacks, savoury biscuits and crackers), sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers)
Distribution channel: convenience stores, forecourts, hypermarkets, small grocery stores, supermarkets, others
The Tanzania snacks market is segmented by product type and distribution channel. In terms of product type, the market is segmented into confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, take-home ice creams), savory snacks (nuts and seeds, potato chips, puffed snacks, savoury biscuits and crackers), and sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers). Distribution channel segmentation comprises convenience stores, forecourts, hypermarkets, small grocery stores, supermarkets, and others.
Competitive Landscape
The Tanzania snacks market exhibits significant competition. Leading companies within the market include Afribakers Ltd., Avi Ltd., Bakhresa Group, Britannia Industries Ltd., Deepa Industries Ltd, Glacier Products Ltd., Graviss Hospitality Ltd., Haribo GmbH & Company KG, IFFCO Group, Iringa Foods & Beverages Ltd., Kellanova, Kenafric Industries Limited, Manji Foods Industries Ltd., Mars Incorporated, Mondelez International Inc., Nestle S.A., Parle Products Pvt. Ltd., PepsiCo Inc., Perfetti Van Melle Group, Propack Kenya Ltd., Smart Industry Ltd. and Wrigley East Africa Ltd.
This report presents an extensive analysis of major entities in the snacks market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Tanzania snacks market.
Gain in-depth analysis and forecasts for the key segments of the Tanzania snacks market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Tanzania snacks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Tanzania snacks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Tanzania Snacks Market – Product Type Analysis
Tanzania Snacks Market – Distribution Channel Analysis
Company Shares Analysis
Afribakers Ltd.
Avi Ltd.
Bakhresa Group
Britannia Industries Ltd.
Deepa Industries Ltd
Glacier Products Ltd.
Graviss Hospitality Ltd.
Haribo GmbH & Company KG
IFFCO Group
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Tanzania Snacks Market 2020-2030
Chart Tanzania Snacks Market, Net Growth, 2020-2030
Chart Tanzania Snacks Market, Growth Rates, 2020-2030
Table Tanzania Snacks Market by Product Type, 2020-2030
Chart Tanzania Snacks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Tanzania Snacks Market by Product Type, 2020-2030
Table Tanzania Snacks Market by Distribution Channel, 2020-2030
Chart Tanzania Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Tanzania Snacks Market by Distribution Channel, 2020-2030
Table Tanzania Snacks Market Share (%), by Companies, 2020-2024
Chart Tanzania Snacks Market, by Companies, 2024
Table Tanzania Snacks Market Share (%), by Brands, 2020-2024
Chart Tanzania Snacks Market, by Brands, 2024
Table Tanzania – Population (Millions) and Forecast
Table Tanzania – Consumer Price Index (CPI) and Forecast
Table Tanzania – Gross Domestic Product and Forecast
Table Tanzania Snacks Market: Spend as a Proportion of GDP (%)
Table Tanzania Snacks Market: Consumption per Capita (Population)
Companies Mentioned
Afribakers Ltd.
Avi Ltd.
Bakhresa Group
Britannia Industries Ltd.
Deepa Industries Ltd
Glacier Products Ltd.
Graviss Hospitality Ltd.
Haribo GmbH & Company KG
IFFCO Group
Iringa Foods & Beverages Ltd.
Kellanova
Kenafric Industries Limited
Manji Foods Industries Ltd.
Mars, Incorporated
Mondelez International Inc.
Nestle S.A.
Parle Products Pvt. Ltd.
PepsiCo, Inc.
Perfetti Van Melle Group
Propack Kenya Ltd.
Smart Industry Ltd.
Wrigley East Africa Ltd.
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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