South Africa Snacks Market 2025

South Africa’s snacks market is poised for a robust expansion, projected to add USD 2.2 billion in value and sustain a CAGR of nearly 7.5% between 2025 and 2030. Yet this headline growth conceals an intricate balancing act between inflation-driven price gains and volumes constrained by tighter household budgets. Persistent cost-of-living pressures are sharpening consumers’ price sensitivity, prompting a pivot toward smaller pack sizes, private-label alternatives and promotions such as multi-buy deals to stretch spending power.

A shift in lifestyle dynamics is also redefining the market’s contours. Time-strapped consumers are increasingly substituting snacks for traditional meals, accelerating the “snackification” of eating habits. This trend has created fertile ground for impulse-driven, indulgent products that deliver novelty, bold flavors and multi-sensory appeal. In response, brands are intensifying innovation in flavor profiles, textures and packaging to differentiate themselves in a crowded marketplace and to secure loyalty among consumers seeking small luxuries under economic strain.

Health and wellness remain a powerful countercurrent. Demand for nuts, snack bars and fruit-based snacks is rising as consumers prioritize functional benefits and cleaner labels. However, these products’ higher price points limit penetration among lower-income households, presenting a dual-speed market where indulgence and functionality coexist but appeal to distinct segments. This polarization is pushing brands to diversify offerings—balancing affordable treats with premium, health-oriented lines—while leveraging digital marketing and in-store promotions to capture the impulse nature of snack purchases.

The convergence of inflationary pressures, changing eating habits and heightened health awareness is reshaping South Africa’s snacks sector into a more segmented but higher-value market. Companies that can straddle affordability and innovation stand to gain the most as snack consumption becomes further entrenched in everyday life.

The report delivers a comprehensive dataset on the South Africa snacks market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type and distribution channel.

Market Segmentation

The South Africa snacks market is categorized into the following segments:
Product type: confectionery, ice cream and frozen dessert, savoury snacks, fruit snacks, snack bars, sweet biscuits
Distribution channel: convenience stores, forecourt, supermarkets and hypermarkets, warehouse clubs, grocery stores, bars and HoReCa, e-commerce, others

The snacks market in South Africa is segmented across product type and distribution channel. In terms of product type, the market is segmented into confectionery, ice cream and frozen dessert, savoury snacks, fruit snacks, snack bars, and sweet biscuits. Distribution channel segmentation comprises convenience stores, forecourt, supermarkets and hypermarkets, warehouse clubs, grocery stores, bars and HoReCa, e-commerce, and others.

Competitive Landscape

The South Africa snacks market exhibits significant competition. Leading companies within the market include Unilever PLC, Truda Foods, Tiger Brands Limited, Stormberg Farms, Sally Williams Fine Foods Pty. Ltd., Premier Foods Pty. Ltd., Pladis Foods Limited, Perfetti Van Melle Group, PepsiCo Inc., Nestle S.A., Mondelez International Inc., Mars Incorporated, L & C Messaris Brothers Manufacturing (Pty) Ltd, Kellanova, Joya Brands (Pty) Ltd, Frimax Foods (Pty) Ltd, Foodcorp (Pty) Ltd., Ferrero International S.A., Comestibles Aldor SAS, Chocoladefabriken Lindt & Sprungli AG and Avi Ltd.

This comprehensive report analyzes the performance of leading companies in the snacks sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the South Africa snacks market.
Gain in-depth analysis and forecasts for the key segments of the South Africa snacks market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the South Africa snacks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the South Africa snacks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
South Africa Snacks Market – Product Type Analysis
South Africa Snacks Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
Truda Foods
Tiger Brands Limited
Stormberg Farms
Sally Williams Fine Foods Pty. Ltd.
Premier Foods Pty. Ltd.
Pladis Foods Limited
Perfetti Van Melle Group
PepsiCo, Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table South Africa Snacks Market 2020-2030
Chart South Africa Snacks Market, Net Growth, 2020-2030
Chart South Africa Snacks Market, Growth Rates, 2020-2030
Table South Africa Snacks Market by Product Type, 2020-2030
Chart South Africa Snacks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart South Africa Snacks Market by Product Type, 2020-2030
Table South Africa Snacks Market by Distribution Channel, 2020-2030
Chart South Africa Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart South Africa Snacks Market by Distribution Channel, 2020-2030
Table South Africa Snacks Market Share (%), by Companies, 2020-2024
Chart South Africa Snacks Market, by Companies, 2024
Table South Africa Snacks Market Share (%), by Brands, 2020-2024
Chart South Africa Snacks Market, by Brands, 2024
Table South Africa – Population (Millions) and Forecast
Table South Africa – Consumer Price Index (CPI) and Forecast
Table South Africa – Gross Domestic Product and Forecast
Table South Africa Snacks Market: Spend as a Proportion of GDP (%)
Table South Africa Snacks Market: Consumption per Capita (Population)

Companies Mentioned

Unilever PLC
Truda Foods
Tiger Brands Limited
Stormberg Farms
Sally Williams Fine Foods Pty. Ltd.
Premier Foods Pty. Ltd.
Pladis Foods Limited
Perfetti Van Melle Group
PepsiCo, Inc.
Nestle S.A.
Mondelez International Inc.
Mars, Incorporated
L & C Messaris Brothers Manufacturing (Pty) Ltd
Kellanova
Joya Brands (Pty) Ltd
Frimax Foods (Pty) Ltd
Foodcorp (Pty) Ltd.
Ferrero International S.A.
Comestibles Aldor SAS
Chocoladefabriken Lindt & Sprungli AG
Avi Ltd.