Serbia Snacks Market 2025

Anticipated to grow steadily, the Serbia snacks market is expected to rise from USD 1,613.1 million in 2024 to USD 2,380.4 million by 2030, with a CAGR of 6.7% throughout the forecast period. Serbia’s snack industry is benefiting from a convergence of regional culinary heritage and rising investment in local food processing capacity. Traditional Balkan ingredients like ajvar, kajmak, and roasted seeds are being adapted into snackable formats that maintain cultural relevance while aligning with modern packaging and retail aesthetics. Local producers are finding strong resonance among younger consumers seeking a bridge between nostalgia and convenience, especially in urban hubs such as Belgrade and Novi Sad.

Trade integration with the EU and Russia has positioned Serbia as a strategic export node for Balkan-origin snacks. The country’s favorable geographic location, coupled with regulatory harmonization efforts, has enhanced competitiveness for regional snack products in both Western and Eastern markets. Producers are responding by expanding processing lines for dried fruit mixes, puffed corn snacks, and meat-based jerky products, capitalizing on Serbia’s raw material access and labor cost advantages to scale output for cross-border distribution.

The report delivers a comprehensive dataset on the Serbia snacks market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type and distribution channel.

Market Segmentation

The Serbia snacks market is categorized into the following segments:
Product type: confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, take-home ice creams), savory snacks (corn and tortilla chips, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, rice snacks, savoury biscuits and crackers, vegetable and pulse chips), fruit snacks, snack bars, sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers)
Distribution channel: convenience stores, discounters, e-commerce, food specialty stores, forecourts, health stores, hypermarkets, small grocery stores, supermarkets, vending, others

The segmentation of the Serbia snacks market product type and distribution channel. By product type, the market features confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, take-home ice creams), savory snacks (corn and tortilla chips, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, rice snacks, savoury biscuits and crackers, vegetable and pulse chips), fruit snacks, snack bars, and sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers). Distribution channel segmentation comprises convenience stores, discounters, e-commerce, food specialty stores, forecourts, health stores, hypermarkets, small grocery stores, supermarkets, vending, and others.

Competitive Landscape

Key players dominating the snacks market include Aleksandrija doo, Atlantic Grupa d.d., Chips Way d.o.o., Delta Holding S.A., Euro Co. S.r.l., Ferrero International S.A., Ficosota Food EAD, Fortenova Grupa d.d., Jaffa ad, Kellanova, Kras d.d., Mars Incorporated, Medela ad, Mogyi Kft., Mondelez International Inc., Nestle S.A., Paracinka a.d., PepsiCo Inc., Perfetti Van Melle Group, Pionir d.o.o., SWISSLION-TAKOVO d.o.o. and The Coca-Cola Company.

This comprehensive report analyzes the performance of leading companies in the snacks sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Serbia snacks market.
Gain in-depth analysis and forecasts for the key segments of the Serbia snacks market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Serbia snacks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Serbia snacks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Serbia Snacks Market – Product Type Analysis
Serbia Snacks Market – Distribution Channel Analysis
Company Shares Analysis
Aleksandrija doo
Atlantic Grupa d.d.
Chips Way d.o.o.
Delta Holding, S.A.
Euro Co. S.r.l.
Ferrero International S.A.
Ficosota Food EAD
Fortenova Grupa d.d.
Jaffa ad
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Serbia Snacks Market 2020-2030
Chart Serbia Snacks Market, Net Growth, 2020-2030
Chart Serbia Snacks Market, Growth Rates, 2020-2030
Table Serbia Snacks Market by Product Type, 2020-2030
Chart Serbia Snacks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Serbia Snacks Market by Product Type, 2020-2030
Table Serbia Snacks Market by Distribution Channel, 2020-2030
Chart Serbia Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Serbia Snacks Market by Distribution Channel, 2020-2030
Table Serbia Snacks Market Share (%), by Companies, 2020-2024
Chart Serbia Snacks Market, by Companies, 2024
Table Serbia Snacks Market Share (%), by Brands, 2020-2024
Chart Serbia Snacks Market, by Brands, 2024
Table Serbia – Population (Millions) and Forecast
Table Serbia – Consumer Price Index (CPI) and Forecast
Table Serbia – Gross Domestic Product and Forecast
Table Serbia Snacks Market: Spend as a Proportion of GDP (%)
Table Serbia Snacks Market: Consumption per Capita (Population)

Companies Mentioned

Aleksandrija doo
Atlantic Grupa d.d.
Chips Way d.o.o.
Delta Holding, S.A.
Euro Co. S.r.l.
Ferrero International S.A.
Ficosota Food EAD
Fortenova Grupa d.d.
Jaffa ad
Kellanova
Kras d.d.
Mars, Incorporated
Medela ad
Mogyi Kft.
Mondelez International Inc.
Nestle S.A.
Paracinka a.d.
PepsiCo, Inc.
Perfetti Van Melle Group
Pionir d.o.o.
SWISSLION-TAKOVO d.o.o.
The Coca-Cola Company