Poland Snacks Market 2025

Forecasts highlight a favorable growth outlook for the Poland snacks market, with a projected increase of USD 3.0 billion and a CAGR close to 5.3% through 2030. Poland’s snack sector is navigating a dual-pronged evolution: a pivot toward health-centric snacking and a reinvigoration of domestic food culture. Consumer demand for clean-label, additive-free snacks has resulted in rapid growth of protein bars, baked vegetable chips, and gluten-free options. The Polish Food Safety Authority’s tighter regulations on sugar and trans fats have nudged producers to develop more nutritionally balanced formulations without compromising on taste or texture.

Parallel to health trends, there is renewed interest in traditional Polish flavors. Brands are modernizing recipes based on pickled vegetables, smoked meats, and regional cheeses, offering them in convenient, snackable formats. This localization strategy has been effective not only in domestic markets but also in expatriate-heavy communities across the UK and Germany. Snack companies are leveraging Poland’s agricultural base and food science expertise to align tradition with modern consumption habits.

The report aims to deliver comprehensive data on the Poland snacks market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type and distribution channel.

Market Segmentation

The Poland snacks market is classified into the following segments:
Product type: confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, plant-based ice creams, take-home ice creams), savory snacks (corn and tortilla chips, meat snacks, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, rice snacks, savoury biscuits and crackers, vegetable and pulse chips), fruit snacks, snack bars, sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers)
Distribution channel: convenience stores, discounters, e-commerce, food specialty stores, forecourts, health stores, hypermarkets, small grocery stores, supermarkets, vending, others

The Poland market for snacks is divided based on product type and distribution channel. In terms of product type, the market is segmented into confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, plant-based ice creams, take-home ice creams), savory snacks (corn and tortilla chips, meat snacks, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, rice snacks, savoury biscuits and crackers, vegetable and pulse chips), fruit snacks, snack bars, and sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers). Distribution channel segmentation comprises convenience stores, discounters, e-commerce, food specialty stores, forecourts, health stores, hypermarkets, small grocery stores, supermarkets, vending, and others.

Competitive Landscape

Top players featured in the Poland snacks market study include Aksam Sp. z o.o. sp. k., Atlanta Poland S.A., August Storck KG, BAHLSEN GmbH & Co. KG., Bakalland S.A., Barilla Holding S.p.A., Bounty Brands Holdings Ltd., Bruce Foods Corporation, Cereal Partners Worldwide S.A., Chocoladefabriken Lindt & Sprungli AG, Colian Holding S.A., Dr Gerard Sp. z o.o., Ferrero International S.A., Good Food Products Sp. z o.o., Grupa BGK Sp. z o.o., Haribo GmbH & Company KG, I.D.C. Holding a.s., ICE-MASTRY Sp. j., Intersnack Group GmbH & Co. KG, Kellanova, Kupiec Sp. z o.o., Lodziarnie Firmowe Sp. z o.o. sp.k., Lorenz Snackworld GmbH, Lotte Corporation, Mars Incorporated, Mondelez International Inc., Nestle S.A., Nordis Chlodnie Polskie sp. z o.o., PepsiCo Inc., Perfetti Van Melle Group, PPL Koral Sp. J., Sante Sp. z o.o., TAGO Przedsiebiorstwo Przemyslu Cukierniczego, Terravita Sp. z.o.o., Unilever PLC, VOG AG, Wawel S.A., Zielona Budka Sp. z.o.o., ZPC Mieszko S.A. and ZPC Vobro.

This analysis offers a comprehensive overview of the main players in the snacks market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Poland snacks market.
Gain in-depth analysis and forecasts for the key segments of the Poland snacks market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Poland snacks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Poland snacks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Poland Snacks Market – Product Type Analysis
Poland Snacks Market – Distribution Channel Analysis
Company Shares Analysis
Aksam Sp. z o.o. sp. k.
Atlanta Poland S.A.
August Storck KG
BAHLSEN GmbH & Co. KG.
Bakalland S.A.
Barilla Holding S.p.A.
Bounty Brands Holdings Ltd.
Bruce Foods Corporation
Cereal Partners Worldwide, S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Poland Snacks Market 2020-2030
Chart Poland Snacks Market, Net Growth, 2020-2030
Chart Poland Snacks Market, Growth Rates, 2020-2030
Table Poland Snacks Market by Product Type, 2020-2030
Chart Poland Snacks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Poland Snacks Market by Product Type, 2020-2030
Table Poland Snacks Market by Distribution Channel, 2020-2030
Chart Poland Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Poland Snacks Market by Distribution Channel, 2020-2030
Table Poland Snacks Market Share (%), by Companies, 2020-2024
Chart Poland Snacks Market, by Companies, 2024
Table Poland Snacks Market Share (%), by Brands, 2020-2024
Chart Poland Snacks Market, by Brands, 2024
Table Poland – Population (Millions) and Forecast
Table Poland – Consumer Price Index (CPI) and Forecast
Table Poland – Gross Domestic Product and Forecast
Table Poland Snacks Market: Spend as a Proportion of GDP (%)
Table Poland Snacks Market: Consumption per Capita (Population)

Companies Mentioned

Aksam Sp. z o.o. sp. k.
Atlanta Poland S.A.
August Storck KG
BAHLSEN GmbH & Co. KG.
Bakalland S.A.
Barilla Holding S.p.A.
Bounty Brands Holdings Ltd.
Bruce Foods Corporation
Cereal Partners Worldwide, S.A.
Chocoladefabriken Lindt & Sprungli AG
Colian Holding S.A.
Dr Gerard Sp. z o.o.
Ferrero International S.A.
Good Food Products Sp. z o.o.
Grupa BGK Sp. z o.o.
Haribo GmbH & Company KG
I.D.C. Holding, a.s.
ICE-MASTRY Sp. j.
Intersnack Group GmbH & Co. KG
Kellanova
Kupiec Sp. z o.o.
Lodziarnie Firmowe Sp. z o.o. sp.k.
Lorenz Snackworld GmbH
Lotte Corporation
Mars, Incorporated
Mondelez International Inc.
Nestle S.A.
Nordis Chlodnie Polskie sp. z o.o.
PepsiCo, Inc.
Perfetti Van Melle Group
PPL Koral Sp. J.
Sante Sp. z o.o.
TAGO Przedsiebiorstwo Przemyslu Cukierniczego
Terravita Sp. z.o.o.
Unilever PLC
VOG AG
Wawel S.A.
Zielona Budka Sp. z.o.o.
ZPC Mieszko S.A.
ZPC Vobro