Morocco Snacks Market 2025$675.0
The Moroccan snacks market is projected to expand to USD 2,494.1 million by 2030, growing at a 6.8% CAGR, as evolving consumption patterns and economic pressures create a complex competitive landscape. The market is undergoing a notable value-to-volume shift, with price-sensitive consumers downgrading from premium indulgent snacks like chocolate tablets to more affordable economy options, sustaining volume sales despite constrained household budgets. This trading-down phenomenon reflects broader macroeconomic challenges, including persistent inflation and modest GDP growth, that are forcing manufacturers to prioritize competitive pricing and promotional strategies over product premiumization in the near term.
Health consciousness is emerging as a countervailing trend reshaping product development, particularly among urban middle-class consumers who are actively reducing consumption of traditional high-fat, high-salt snacks. Manufacturers are responding with reformulated offerings featuring wholegrains, reduced sugar/salt content, and gluten-free options, though these healthier variants must maintain price competitiveness to achieve mainstream adoption. The market is bifurcating between value-focused economy snacks driving volume growth and premium healthier alternatives commanding margin premiums, with private label brands well-positioned to bridge these segments through quality improvements at accessible price points.
Distribution strategies are adapting to these dual pressures, with modern trade gaining importance for promoting value multipacks and private label offerings, while traditional trade maintains relevance for impulse purchases. E-commerce is emerging as a key channel for health-focused premium snacks among younger, tech-savvy consumers. The competitive landscape suggests potential for increased private label penetration as retailers capitalize on price sensitivity, while branded manufacturers balance portfolio diversification between economy staples and innovative healthier options. Success will depend on navigating Morocco’s unique market dynamics – maintaining mass appeal through affordable pricing while cautiously introducing premium health innovations that align with evolving consumer preferences in a still-price-sensitive environment.
This report presents a thorough analysis and future outlook for the Morocco snacks market, covering historical data from 2020 to 2024 and forecasts up to 2030. It investigates market size, growth patterns, and segmented insights, revealing the trends transforming the industry. By dissecting critical aspects such as product type and distribution channel, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.
Market Segmentation
The Morocco snacks market is structured as follows:
Product type: confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (frozen yoghurt, impulse ice creams, take-home ice creams), savory snacks (corn and tortilla chips, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, savoury biscuits and crackers), snack bars, sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers)
Distribution channel: convenience stores, discounters, e-commerce, food specialty stores, forecourts, hypermarkets, small grocery stores, supermarkets, others
The snacks market in Morocco is segmented across product type and distribution channel. The categorization of the market by product type includes confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (frozen yoghurt, impulse ice creams, take-home ice creams), savory snacks (corn and tortilla chips, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, savoury biscuits and crackers), snack bars, and sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers). Distribution channel segmentation comprises convenience stores, discounters, e-commerce, food specialty stores, forecourts, hypermarkets, small grocery stores, supermarkets, and others.
Competitive Landscape
Prominent companies operating within the market comprise August Storck KG, BAHLSEN GmbH & Co. KG., Bams SA, Banketbakkerij Merba B.V., Best Biscuits Maroc S.A., Biscuiterie Henry’s, Biscuiterie Moderne Zine Sarl, Borras S.L. De Productos Alimenticios, Cereal Partners Worldwide S.A., Chocoladefabriken Lindt & Sprungli AG, Compagnie Cherifienne de Chocolaterie (Aiguebelle), Confiserie Palmyra, Confiserie Trefin N.V., EMSA Ebbo Maroc S.A., Ferrero International S.A., General Mills Inc., Glaces Yasmina, Grefusa S.L., Groupe Anouar Invest, groupe Holmarcom, Grupo Bimbo S.A.B. de C.V., Haribo GmbH & Company KG, Hellema Hallum B.V., Leader Foods Maroc S.A., Loacker S.p.A., Lorenz Snackworld GmbH, Maghreb Industries S.A., Mars Incorporated, Michoc S.A., Miquel Alimentacio Grup S.A., Mobigen Holding, Mondelez International Inc., Nestle S.A., Pandurata Alimentos Ltda, Pastor S.A., PepsiCo Inc., Perfetti Van Melle Group, Pladis Foods Limited, The Hershey Company and Unilever PLC.
The report provides a detailed assessment of prominent companies within the snacks market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Morocco snacks market.
Gain in-depth analysis and forecasts for the key segments of the Morocco snacks market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Morocco snacks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Morocco snacks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Morocco Snacks Market – Product Type Analysis
Morocco Snacks Market – Distribution Channel Analysis
Company Shares Analysis
August Storck KG
BAHLSEN GmbH & Co. KG.
Bams SA
Banketbakkerij Merba B.V.
Best Biscuits Maroc S.A.
Biscuiterie Henry’s
Biscuiterie Moderne Zine Sarl
Borras S.L. De Productos Alimenticios
Cereal Partners Worldwide, S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Morocco Snacks Market 2020-2030
Chart Morocco Snacks Market, Net Growth, 2020-2030
Chart Morocco Snacks Market, Growth Rates, 2020-2030
Table Morocco Snacks Market by Product Type, 2020-2030
Chart Morocco Snacks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Morocco Snacks Market by Product Type, 2020-2030
Table Morocco Snacks Market by Distribution Channel, 2020-2030
Chart Morocco Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Morocco Snacks Market by Distribution Channel, 2020-2030
Table Morocco Snacks Market Share (%), by Companies, 2020-2024
Chart Morocco Snacks Market, by Companies, 2024
Table Morocco Snacks Market Share (%), by Brands, 2020-2024
Chart Morocco Snacks Market, by Brands, 2024
Table Morocco – Population (Millions) and Forecast
Table Morocco – Consumer Price Index (CPI) and Forecast
Table Morocco – Gross Domestic Product and Forecast
Table Morocco Snacks Market: Spend as a Proportion of GDP (%)
Table Morocco Snacks Market: Consumption per Capita (Population)
Companies Mentioned
August Storck KG
BAHLSEN GmbH & Co. KG.
Bams SA
Banketbakkerij Merba B.V.
Best Biscuits Maroc S.A.
Biscuiterie Henry’s
Biscuiterie Moderne Zine Sarl
Borras S.L. De Productos Alimenticios
Cereal Partners Worldwide, S.A.
Chocoladefabriken Lindt & Sprungli AG
Compagnie Cherifienne de Chocolaterie (Aiguebelle)
Confiserie Palmyra
Confiserie Trefin N.V.
EMSA Ebbo Maroc S.A.
Ferrero International S.A.
General Mills, Inc.
Glaces Yasmina
Grefusa, S.L.
Groupe Anouar Invest
groupe Holmarcom
Grupo Bimbo, S.A.B. de C.V.
Haribo GmbH & Company KG
Hellema Hallum B.V.
Leader Foods Maroc, S.A.
Loacker S.p.A.
Lorenz Snackworld GmbH
Maghreb Industries S.A.
Mars, Incorporated
Michoc S.A.
Miquel Alimentacio Grup S.A.
Mobigen Holding
Mondelez International Inc.
Nestle S.A.
Pandurata Alimentos Ltda
Pastor S.A.
PepsiCo, Inc.
Perfetti Van Melle Group
Pladis Foods Limited
The Hershey Company
Unilever PLC
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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