Malaysia Snacks Market 2025$675.0
The Malaysia snacks market is likely to exhibit mild growth, with a projected increase from USD 1,712.8 million in 2024 to USD 2,282.2 million by 2030, corresponding to a CAGR of 4.9% during the 2025 to 2030 timeframe. Malaysia’s snack market thrives on its multiethnic culinary fabric and government-supported halal certification infrastructure. With Malays, Chinese, and Indian communities influencing taste expectations, the diversity in flavor offerings is unmatched – from sambal-based corn snacks to pandan-flavored cakes and fish skin crisps. The Department of Islamic Development Malaysia (JAKIM) plays a crucial role in enabling domestic snack brands to scale both locally and internationally by offering globally recognized halal certifications. This positioning allows Malaysian snack manufacturers to serve domestic demand while targeting export markets across the Gulf and Southeast Asia.
Urban convenience and digitally driven behavior are driving consumption occasions. The growth of e-wallet usage and app-based ordering, supported by public-private digitalization programs such as MyDigital, is pushing snacks into an impulse-driven purchase model across online grocery platforms and food delivery aggregators. This shift is particularly visible in the Klang Valley and Penang, where busy professionals are demanding snacks that double as meal replacements or afternoon indulgences. Modern packaging, QR-coded nutrition details, and sustainable wrapping are becoming baseline expectations, reinforcing the evolution of snacking into a digital-age lifestyle accessory.
This report presents a thorough analysis and future outlook for the Malaysia snacks market, covering historical data from 2020 to 2024 and forecasts up to 2030. It investigates market size, growth patterns, and segmented insights, revealing the trends transforming the industry. By dissecting critical aspects such as product type and distribution channel, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.
Market Segmentation
The Malaysia snacks market is structured as follows:
Product type: confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, plant-based ice creams, take-home ice creams), savory snacks (corn and tortilla chips, nuts and seeds, popcorn, potato chips, puffed snacks, rice snacks, savoury biscuits and crackers, seafood snacks, others), fruit snacks, snack bars, sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers)
Distribution channel: convenience stores, direct selling, e-commerce, food specialty stores, forecourts, general merchandise stores, health stores, hypermarkets, small grocery stores, supermarkets, vending, others
The Malaysia market for snacks is divided based on product type and distribution channel. By product type, the market includes confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, plant-based ice creams, take-home ice creams), savory snacks (corn and tortilla chips, nuts and seeds, popcorn, potato chips, puffed snacks, rice snacks, savoury biscuits and crackers, seafood snacks, others), fruit snacks, snack bars, and sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers). Distribution channel segmentation comprises convenience stores, direct selling, e-commerce, food specialty stores, forecourts, general merchandise stores, health stores, hypermarkets, small grocery stores, supermarkets, vending, and others.
Competitive Landscape
Key players dominating the snacks market include Cocon Food Industries Sdn. Bhd., Dahfa Foods Manufacturing Sdn Bhd, Ezaki Glico Co. Ltd., Ferrero International S.A., General Mills Inc., Hup Seng Industries Bhd., Hwa Tai Industries Bhd., JG Summit Holdings Inc., Kellanova, Khee San Food Industries Sdn. Bhd., Kumpulan Barkath Sdn Bhd, Lee Biscuits Pte. Ltd., Loacker S.p.A., Lofthouse of Fleetwood Ltd., Maestro Swiss Industries Sdn. Bhd., Mamee Double-Decker (M) Sdn Bhd, Mars Incorporated, Miaow Miaow Food Products Sdn Bhd, Mondelez International Inc., Nabati Group, Nestle S.A., Network Foods International Ltd., Ngan Yin Food Industries Sdn. Bhd., Oriental Food Industries Sdn. Bhd., Pagoda Foods (M) Sdn Bhd, PepsiCo Inc., Perfect Food Mfg (M) Sdn. Bhd., Perfetti Van Melle Group, PT. Mayora Indah Tbk, PT. Yupi Indo Jelly Gum, Ricola Ltd., Sunsweet Growers Inc., Taokaenoi Food & Marketing Public Company Limited, Thai Beverage Public Company Limited, The Hershey Company, Tong Garden Food (Singapore) Pte. Ltd., Unilever PLC, Universal Robina Corporation (URC), Want Want Holdings Limited and Wise Foods Inc.
The report provides a detailed assessment of prominent companies within the snacks market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Malaysia snacks market.
Gain in-depth analysis and forecasts for the key segments of the Malaysia snacks market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Malaysia snacks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Malaysia snacks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Malaysia Snacks Market – Product Type Analysis
Malaysia Snacks Market – Distribution Channel Analysis
Company Shares Analysis
Cocon Food Industries Sdn. Bhd.
Dahfa Foods Manufacturing Sdn Bhd
Ezaki Glico Co., Ltd.
Ferrero International S.A.
General Mills, Inc.
Hup Seng Industries Bhd.
Hwa Tai Industries Bhd.
JG Summit Holdings, Inc.
Kellanova
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Malaysia Snacks Market 2020-2030
Chart Malaysia Snacks Market, Net Growth, 2020-2030
Chart Malaysia Snacks Market, Growth Rates, 2020-2030
Table Malaysia Snacks Market by Product Type, 2020-2030
Chart Malaysia Snacks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Snacks Market by Product Type, 2020-2030
Table Malaysia Snacks Market by Distribution Channel, 2020-2030
Chart Malaysia Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Snacks Market by Distribution Channel, 2020-2030
Table Malaysia Snacks Market Share (%), by Companies, 2020-2024
Chart Malaysia Snacks Market, by Companies, 2024
Table Malaysia Snacks Market Share (%), by Brands, 2020-2024
Chart Malaysia Snacks Market, by Brands, 2024
Table Malaysia – Population (Millions) and Forecast
Table Malaysia – Consumer Price Index (CPI) and Forecast
Table Malaysia – Gross Domestic Product and Forecast
Table Malaysia Snacks Market: Spend as a Proportion of GDP (%)
Table Malaysia Snacks Market: Consumption per Capita (Population)
Companies Mentioned
Cocon Food Industries Sdn. Bhd.
Dahfa Foods Manufacturing Sdn Bhd
Ezaki Glico Co., Ltd.
Ferrero International S.A.
General Mills, Inc.
Hup Seng Industries Bhd.
Hwa Tai Industries Bhd.
JG Summit Holdings, Inc.
Kellanova
Khee San Food Industries Sdn. Bhd.
Kumpulan Barkath Sdn Bhd
Lee Biscuits Pte. Ltd.
Loacker S.p.A.
Lofthouse of Fleetwood Ltd.
Maestro Swiss Industries Sdn. Bhd.
Mamee Double-Decker (M) Sdn Bhd
Mars, Incorporated
Miaow Miaow Food Products Sdn Bhd
Mondelez International Inc.
Nabati Group
Nestle S.A.
Network Foods International Ltd.
Ngan Yin Food Industries Sdn. Bhd.
Oriental Food Industries Sdn. Bhd.
Pagoda Foods (M) Sdn Bhd
PepsiCo, Inc.
Perfect Food Mfg (M) Sdn. Bhd.
Perfetti Van Melle Group
PT. Mayora Indah, Tbk
PT. Yupi Indo Jelly Gum
Ricola Ltd.
Sunsweet Growers, Inc.
Taokaenoi Food & Marketing Public Company Limited
Thai Beverage Public Company Limited
The Hershey Company
Tong Garden Food (Singapore) Pte. Ltd.
Unilever PLC
Universal Robina Corporation (URC)
Want Want Holdings Limited
Wise Foods, Inc.
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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