Kenya Snacks Market 2025$675.0
The Kenya snacks sector is poised for a dynamic growth phase, anticipating an increase of USD 196.9 million and a CAGR of approximately 7.4% from 2025 to 2030. Rapid urbanization across key Kenyan cities such as Nairobi and Mombasa has laid fertile ground for the expansion of the packaged snack industry. A shift from traditional open-air markets to organized retail formats has created a more structured distribution environment, enabling easier access to branded snack products. The proliferation of modern trade outlets and neighborhood mini-marts has improved shelf presence for both domestic and international snack brands, driving up trial rates and repeat purchases.
Kenya’s burgeoning middle class is exhibiting higher discretionary spending power, translating into growing interest in premium snack categories. Snack innovations featuring international flavors, healthier formulations, and eco-conscious packaging are resonating with upwardly mobile consumers. This shift in preference toward quality and experience over price is prompting manufacturers to diversify product portfolios and explore health-forward lines that capitalize on wellness and lifestyle trends.
The report delivers a comprehensive dataset on the Kenya snacks market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type and distribution channel.
Market Segmentation
The Kenya snacks market is categorized into the following segments:
Product type: confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, take-home ice creams), savory snacks (nuts and seeds, popcorn, potato chips, puffed snacks, savoury biscuits and crackers), sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers)
Distribution channel: direct selling, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, others
The Kenya snacks market is categorized by product type and distribution channel. By product type, the market is categorized into confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, take-home ice creams), savory snacks (nuts and seeds, popcorn, potato chips, puffed snacks, savoury biscuits and crackers), and sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers). Distribution channel segmentation comprises direct selling, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, and others.
Competitive Landscape
Leading companies in the snacks market comprise Alpha Dairy Products Ltd., Amigo Foods Ltd., Bakhresa Group, Bisca A/S, Branded Fine Foods Ltd., Britannia Industries Ltd., Candico India Limited, Chirag Kenya Ltd., Crystal Creamery Inc., Deepa Industries Ltd, Equatorial Nut Processors, Ferrero International S.A., Galaiya Food Industries, Glacier Products Ltd., Golden Biscuits (1985) Ltd., HU-2000 Ltd., IFFCO Group, Kellanova, Kenafric Industries Limited, Kenya Nut Co. Ltd., Kenya Sweets Limited, Lotte Corporation, Manji Foods Industries Ltd., Mars Incorporated, Mjengo Ltd., Mondelez International Inc., Mzuri Sweets Ltd., Nestle S.A., New Prunus Investment, Norda Industries Limited, Patco Co. Ltd., Perfetti Van Melle Group, Pladis Foods Limited, Propack Kenya Ltd., RAZCO Limited, Sameer Agriculture and Livestock Limited, The Hershey Company and Trufoods Ltd.
This comprehensive report analyzes the performance of leading companies in the snacks sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya snacks market.
Gain in-depth analysis and forecasts for the key segments of the Kenya snacks market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya snacks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya snacks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kenya Snacks Market – Product Type Analysis
Kenya Snacks Market – Distribution Channel Analysis
Company Shares Analysis
Alpha Dairy Products Ltd.
Amigo Foods Ltd.
Bakhresa Group
Bisca A/S
Branded Fine Foods Ltd.
Britannia Industries Ltd.
Candico India Limited
Chirag Kenya Ltd.
Crystal Creamery, Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Kenya Snacks Market 2020-2030
Chart Kenya Snacks Market, Net Growth, 2020-2030
Chart Kenya Snacks Market, Growth Rates, 2020-2030
Table Kenya Snacks Market by Product Type, 2020-2030
Chart Kenya Snacks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Snacks Market by Product Type, 2020-2030
Table Kenya Snacks Market by Distribution Channel, 2020-2030
Chart Kenya Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Snacks Market by Distribution Channel, 2020-2030
Table Kenya Snacks Market Share (%), by Companies, 2020-2024
Chart Kenya Snacks Market, by Companies, 2024
Table Kenya Snacks Market Share (%), by Brands, 2020-2024
Chart Kenya Snacks Market, by Brands, 2024
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Snacks Market: Spend as a Proportion of GDP (%)
Table Kenya Snacks Market: Consumption per Capita (Population)
Companies Mentioned
Alpha Dairy Products Ltd.
Amigo Foods Ltd.
Bakhresa Group
Bisca A/S
Branded Fine Foods Ltd.
Britannia Industries Ltd.
Candico India Limited
Chirag Kenya Ltd.
Crystal Creamery, Inc.
Deepa Industries Ltd
Equatorial Nut Processors
Ferrero International S.A.
Galaiya Food Industries
Glacier Products Ltd.
Golden Biscuits (1985) Ltd.
HU-2000 Ltd.
IFFCO Group
Kellanova
Kenafric Industries Limited
Kenya Nut Co., Ltd.
Kenya Sweets Limited
Lotte Corporation
Manji Foods Industries Ltd.
Mars, Incorporated
Mjengo Ltd.
Mondelez International Inc.
Mzuri Sweets Ltd.
Nestle S.A.
New Prunus Investment
Norda Industries Limited
Patco Co., Ltd.
Perfetti Van Melle Group
Pladis Foods Limited
Propack Kenya Ltd.
RAZCO Limited
Sameer Agriculture and Livestock Limited
The Hershey Company
Trufoods Ltd.
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
Frequently Asked Questions
How long does the delivery take?
Items purchased for online delivery are normally delivered with in 8 business hours.
Is there a discount for multiple purchases?
Discounts are available when purchasing 2+ reports. For more information, get in touch and we can explain these with you directly.
Do you offer a discount for nonprofits?
We offer students/faculty members a special education discount of up to 30%. Get in touch through our contact form to get started.
What forms of payment do you accept?
StrategyHelix offers a secure credit card payment process. For online orders we accept any major credit card and Paypal. StrategyHelix does not have access to your credit card information, and our site security is verified by Cybersource.