Indonesia Snacks Market 2025$675.0
The market for snacks is set for moderate growth, with projections indicating an increase of USD 2.9 billion and a CAGR nearing 5.5% over the forecast period. Indonesia’s snacks market is capitalizing on a demographic sweet spot and fast-changing consumer behavior. A youthful population, with over 65% under the age of 40, is driving a sharp uptick in impulse snacking and digitally influenced consumption. With social media platforms embedded into everyday life, particularly TikTok and Instagram, snack trends now spread virally within hours. Local brands have adapted by launching “TikTokable” products – visually striking items like rainbow-layered chips or spicy noodles in neon packaging. These campaigns fuel product virality and rapid shelf rotation in urban minimarkets, especially in Jakarta, Bandung, and Surabaya, where modern retail formats are gaining ground against traditional warungs.
The government’s emphasis on domestic food sovereignty is further shaping industry structure. Under initiatives championed by the Ministry of Industry, snack manufacturers are incentivized to use locally sourced cassava, corn, and banana flour to reduce reliance on wheat imports. This is redefining innovation, pushing companies to explore non-wheat-based snack categories aligned with national economic objectives. The convergence of food nationalism, a digitally native consumer base, and rapid urbanization is creating an ecosystem in which snack companies must be agile, culturally attuned, and resource-efficient.
Delivering a data-driven perspective on the Indonesia snacks market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type and distribution channel.
Market Segmentation
The segmentation of the Indonesia snacks market is outlined below:
Product type: confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, take-home ice creams), savory snacks (corn and tortilla chips, meat snacks, nuts and seeds, popcorn, potato chips, puffed snacks, rice snacks, savoury biscuits and crackers, seafood snacks, vegetable and pulse chips, others), fruit snacks, snack bars, sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers)
Distribution channel: convenience stores, e-commerce, food specialty stores, health stores, hypermarkets, small grocery stores, supermarkets, others
The snacks market in Indonesia is segmented across product type and distribution channel. In terms of product type, the market is segmented into confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, take-home ice creams), savory snacks (corn and tortilla chips, meat snacks, nuts and seeds, popcorn, potato chips, puffed snacks, rice snacks, savoury biscuits and crackers, seafood snacks, vegetable and pulse chips, others), fruit snacks, snack bars, and sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers). Distribution channel segmentation comprises convenience stores, e-commerce, food specialty stores, health stores, hypermarkets, small grocery stores, supermarkets, and others.
Competitive Landscape
The snacks market remains highly competitive, with major players including Aice Group Holdings Pte Ltd., Arnott’s Biscuits Ltd., Calbee Inc., Campbell Soup Company, Danish Speciality Foods AAL DK A/S, Delfi Limited, Ezaki Glico Co. Ltd., Ferrero International S.A., FKS Food and Agri Pte. Ltd., Garudafood Group (Super O2), Inner Mongolia Yili Industrial Group Co. Ltd., JG Summit Holdings Inc., Khong Guan Biscuit Factory (S) Pte. Ltd., Mamee Double-Decker (M) Sdn Bhd, Mars Incorporated, Monde Nissin Corporation (MNC), Mondelez International Inc., Nabati Group, Nestle S.A., Orang Tua Group, Perfetti Van Melle Group, PT Campina Ice Cream Industry Tbk., PT Diamond Cold Storage, PT Glico Indonesia, PT Indofood Sukses Makmur Tbk, PT Konimex Pharmaceutical Laboratories, PT Niramas Utama, PT Siantar Top Tbk, PT. Dua Kelinci, PT. Kapal Api Global, PT. Mayora Indah Tbk, PT. Pillar Wijaya Abadi, PT. Sentral Multirasa, PT. Unican Surya Agung, PT. Yupi Indo Jelly Gum, PT. Asia Sakti Wahid Foods, PT. Mitrasatrya Perkasautama, Sekar Group, Sinar Agung UD and Unilever PLC.
This report presents an extensive analysis of major entities in the snacks market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Indonesia snacks market.
Gain in-depth analysis and forecasts for the key segments of the Indonesia snacks market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Indonesia snacks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Indonesia snacks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Indonesia Snacks Market – Product Type Analysis
Indonesia Snacks Market – Distribution Channel Analysis
Company Shares Analysis
Aice Group Holdings Pte Ltd.
Arnott’s Biscuits Ltd.
Calbee, Inc.
Campbell Soup Company
Danish Speciality Foods AAL DK A/S
Delfi Limited
Ezaki Glico Co., Ltd.
Ferrero International S.A.
FKS Food and Agri Pte. Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Indonesia Snacks Market 2020-2030
Chart Indonesia Snacks Market, Net Growth, 2020-2030
Chart Indonesia Snacks Market, Growth Rates, 2020-2030
Table Indonesia Snacks Market by Product Type, 2020-2030
Chart Indonesia Snacks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Snacks Market by Product Type, 2020-2030
Table Indonesia Snacks Market by Distribution Channel, 2020-2030
Chart Indonesia Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Snacks Market by Distribution Channel, 2020-2030
Table Indonesia Snacks Market Share (%), by Companies, 2020-2024
Chart Indonesia Snacks Market, by Companies, 2024
Table Indonesia Snacks Market Share (%), by Brands, 2020-2024
Chart Indonesia Snacks Market, by Brands, 2024
Table Indonesia – Population (Millions) and Forecast
Table Indonesia – Consumer Price Index (CPI) and Forecast
Table Indonesia – Gross Domestic Product and Forecast
Table Indonesia Snacks Market: Spend as a Proportion of GDP (%)
Table Indonesia Snacks Market: Consumption per Capita (Population)
Companies Mentioned
Aice Group Holdings Pte Ltd.
Arnott’s Biscuits Ltd.
Calbee, Inc.
Campbell Soup Company
Danish Speciality Foods AAL DK A/S
Delfi Limited
Ezaki Glico Co., Ltd.
Ferrero International S.A.
FKS Food and Agri Pte. Ltd.
Garudafood Group (Super O2)
Inner Mongolia Yili Industrial Group Co., Ltd.
JG Summit Holdings, Inc.
Khong Guan Biscuit Factory (S) Pte. Ltd.
Mamee Double-Decker (M) Sdn Bhd
Mars, Incorporated
Monde Nissin Corporation (MNC)
Mondelez International Inc.
Nabati Group
Nestle S.A.
Orang Tua Group
Perfetti Van Melle Group
PT Campina Ice Cream Industry, Tbk.
PT Diamond Cold Storage
PT Glico Indonesia
PT Indofood Sukses Makmur Tbk
PT Konimex Pharmaceutical Laboratories
PT Niramas Utama
PT Siantar Top Tbk
PT. Dua Kelinci
PT. Kapal Api Global
PT. Mayora Indah, Tbk
PT. Pillar Wijaya Abadi
PT. Sentral Multirasa
PT. Unican Surya Agung
PT. Yupi Indo Jelly Gum
PT. Asia Sakti Wahid Foods
PT. Mitrasatrya Perkasautama
Sekar Group
Sinar Agung UD
Unilever PLC
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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