Hungary Snacks Market 2025

Projections for the Hungary snacks market suggest a promising growth trajectory, with an anticipated rise of USD 0.8 billion and a CAGR nearing 6.2% over the next five years. Hungary’s snacks market is being invigorated by demographic polarization and culinary nationalism. Younger consumers are demanding novelty, digital accessibility, and fusion flavors – trends that are prompting snack producers to experiment with unconventional pairings such as paprika chocolate, plum crisps, and herbal crackers. Urban dwellers are especially receptive to snacks that reflect modern lifestyles, whether through on-the-go packaging, protein enrichment, or functional ingredients.

Simultaneously, there is a surge of interest in domestic production as geopolitical shifts and inflation foster a return to local sourcing. The government’s support of Hungarian-origin foodstuffs – underscored by the “Hazai Termék” label – has encouraged manufacturers to highlight traceable supply chains and regional authenticity. Traditional Hungarian products like túró snacks, walnut bars, and savory cheese pastries are undergoing modern branding to compete with foreign imports. This interplay between innovation and national pride is defining the current trajectory of Hungary’s snack sector.

Providing a holistic view of the Hungary snacks market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.

Market Segmentation

The Hungary snacks market is structured as follows:
Product type: confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, plant-based ice creams, take-home ice creams), savory snacks (corn and tortilla chips, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, rice snacks, savoury biscuits and crackers, vegetable and pulse chips), fruit snacks, snack bars, sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers)
Distribution channel: convenience stores, discounters, e-commerce, food specialty stores, forecourts, general merchandise stores, health stores, hypermarkets, small grocery stores, supermarkets, vending, others

The snacks market in Hungary is segmented across product type and distribution channel. By product type, the market features confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (impulse ice creams, plant-based ice creams, take-home ice creams), savory snacks (corn and tortilla chips, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, rice snacks, savoury biscuits and crackers, vegetable and pulse chips), fruit snacks, snack bars, and sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers). Distribution channel segmentation comprises convenience stores, discounters, e-commerce, food specialty stores, forecourts, general merchandise stores, health stores, hypermarkets, small grocery stores, supermarkets, vending, and others.

Competitive Landscape

The snacks market is dominated by key players, including Abonett Kft., August Storck KG, BAHLSEN GmbH & Co. KG., Benei es Tarsa Kft., Biopont Kft., Cerbona Elelmiszergyarto Kft., Cereal Partners Worldwide S.A., Chocoladefabriken Lindt & Sprungli AG, Cornexi Food Kft., Detki Keksz Edesipari Kf.t, Die Eismann Tiefkuhl-Heimservice GmbH, Ferrero International S.A., Froneri International Limited, Galletas Gullon S.A., General Mills Inc., Gilan Kft., Haribo GmbH & Company KG, Hauptsitz Josef Manner & Comp. AG, Hazisweets Kft., I.D.C. Holding a.s., Intersnack Group GmbH & Co. KG, Kellanova, Mars Incorporated, Mogyi Kft., Mondelez International Inc., Natur Food Kft., Nestle S.A., Nobilis Zrt., Nomad Foods Limited, PepsiCo Inc., Perfetti Van Melle Group, PPL Koral Sp. J., Ricola Ltd., Roshen Confectionery Corporation, Stuhmer Kft., Szerencsi Bonbon Kft., The Belgian Chocolate Group, Unilever PLC, Unio Coop Zrt. and Urban es Urban Kft.

The report provides a detailed assessment of prominent companies within the snacks market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Hungary snacks market.
Gain in-depth analysis and forecasts for the key segments of the Hungary snacks market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Hungary snacks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Hungary snacks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Hungary Snacks Market – Product Type Analysis
Hungary Snacks Market – Distribution Channel Analysis
Company Shares Analysis
Abonett Kft.
August Storck KG
BAHLSEN GmbH & Co. KG.
Benei es Tarsa Kft.
Biopont Kft.
Cerbona Elelmiszergyarto Kft.
Cereal Partners Worldwide, S.A.
Chocoladefabriken Lindt & Sprungli AG
Cornexi Food Kft.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Hungary Snacks Market 2020-2030
Chart Hungary Snacks Market, Net Growth, 2020-2030
Chart Hungary Snacks Market, Growth Rates, 2020-2030
Table Hungary Snacks Market by Product Type, 2020-2030
Chart Hungary Snacks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Hungary Snacks Market by Product Type, 2020-2030
Table Hungary Snacks Market by Distribution Channel, 2020-2030
Chart Hungary Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Hungary Snacks Market by Distribution Channel, 2020-2030
Table Hungary Snacks Market Share (%), by Companies, 2020-2024
Chart Hungary Snacks Market, by Companies, 2024
Table Hungary Snacks Market Share (%), by Brands, 2020-2024
Chart Hungary Snacks Market, by Brands, 2024
Table Hungary – Population (Millions) and Forecast
Table Hungary – Consumer Price Index (CPI) and Forecast
Table Hungary – Gross Domestic Product and Forecast
Table Hungary Snacks Market: Spend as a Proportion of GDP (%)
Table Hungary Snacks Market: Consumption per Capita (Population)

Companies Mentioned

Abonett Kft.
August Storck KG
BAHLSEN GmbH & Co. KG.
Benei es Tarsa Kft.
Biopont Kft.
Cerbona Elelmiszergyarto Kft.
Cereal Partners Worldwide, S.A.
Chocoladefabriken Lindt & Sprungli AG
Cornexi Food Kft.
Detki Keksz Edesipari Kf.t
Die Eismann Tiefkuhl-Heimservice GmbH
Ferrero International S.A.
Froneri International Limited
Galletas Gullon S.A.
General Mills, Inc.
Gilan Kft.
Haribo GmbH & Company KG
Hauptsitz Josef Manner & Comp. AG
Hazisweets Kft.
I.D.C. Holding, a.s.
Intersnack Group GmbH & Co. KG
Kellanova
Mars, Incorporated
Mogyi Kft.
Mondelez International Inc.
Natur Food Kft.
Nestle S.A.
Nobilis Zrt.
Nomad Foods Limited
PepsiCo, Inc.
Perfetti Van Melle Group
PPL Koral Sp. J.
Ricola Ltd.
Roshen Confectionery Corporation
Stuhmer Kft.
Szerencsi Bonbon Kft.
The Belgian Chocolate Group
Unilever PLC
Unio Coop Zrt.
Urban es Urban Kft.