Germany Snacks Market 2025$675.0
Projected incremental growth in the Germany snacks market is set at USD 3.3 billion, reflecting a CAGR of nearly 2% over the forecast period from 2025 to 2030. Germany’s snack food industry is undergoing a recalibration driven by conscious consumption and environmental accountability. As one of Europe’s most sustainability-oriented markets, German consumers increasingly demand snacks that reflect eco-conscious values, from responsibly sourced ingredients to biodegradable packaging. This shift is prompting both legacy brands and emerging players to reassess supply chains, reduce additives, and highlight provenance through regional labeling. Organic certifications and fair-trade seals have transitioned from value-adds to consumer expectations, particularly in metropolitan areas like Berlin, Hamburg, and Munich.
Another compelling force behind snack market growth in Germany is the expanding appetite for plant-based alternatives. The country’s leadership in the European vegan movement is spurring demand for dairy-free, meatless, and gluten-free snack variants. From lentil chips to nut-based protein bites, product development is shifting to accommodate evolving dietary preferences, especially among Gen Z and millennial consumers who seek transparency and innovation. The health-food retail sector, once niche, has become a mainstream driver of value creation in the broader snack ecosystem.
This report offers a detailed examination of the Germany snacks market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.
Market Segmentation
The Germany snacks market is categorized into the following segments:
Product type: confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (frozen yoghurt, impulse ice creams, plant-based ice creams, take-home ice creams), savory snacks (corn and tortilla chips, meat snacks, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, rice snacks, savoury biscuits and crackers, seafood snacks, vegetable and pulse chips, others), fruit snacks, snack bars, sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers)
Distribution channel: convenience stores, discounters, e-commerce, food specialty stores, forecourts, general merchandise stores, health stores, hypermarkets, small grocery stores, supermarkets, vending, others
The snacks market in Germany is segmented based on product type and distribution channel. By product type, the market includes confectionery (chocolate confectionery, gum, sugar confectionery), ice cream and frozen dessert (frozen yoghurt, impulse ice creams, plant-based ice creams, take-home ice creams), savory snacks (corn and tortilla chips, meat snacks, nuts and seeds, popcorn, potato chips, pretzels, puffed snacks, rice snacks, savoury biscuits and crackers, seafood snacks, vegetable and pulse chips, others), fruit snacks, snack bars, and sweet biscuits (chocolate biscuits, cookies, plain biscuits, stuffed biscuits, wafers). Distribution channel segmentation comprises convenience stores, discounters, e-commerce, food specialty stores, forecourts, general merchandise stores, health stores, hypermarkets, small grocery stores, supermarkets, vending, and others.
Competitive Landscape
The snacks market remains highly competitive, with major players including Alfred Ritter GmbH & Co. KG, August Storck KG, BAHLSEN GmbH & Co. KG., Barilla Holding S.p.A., Baronie-de Heer B.V., bofrost Dienstleistungs GmbH & Co. KG, Brandt Zwieback-Schokoladen GmbH & Co. KG, Chocoladefabriken Lindt & Sprungli AG, Cloetta AB, Die Eismann Tiefkuhl-Heimservice GmbH, Dr. C. Soldan GmbH, Farmer’s Snack GmbH, Ferrero International S.A., General Mills Inc., Griesson de Beukelaer GmbH & Co. KG, Haribo GmbH & Company KG, Hauptsitz Josef Manner & Comp. AG, Herbert Kluth GmbH & Co. KG, Hero AG, Intersnack Group GmbH & Co. KG, Katjes International GmbH & Co. KG., Kellanova, KRUGER GmbH & Co. KG, Link Snacks Inc., Lofthouse of Fleetwood Ltd., Lorenz Snackworld GmbH, Mars Incorporated, Mondelez International Inc., Nestle S.A., PepsiCo Inc., Perfetti Van Melle Group, Ricola Ltd., Royal FrieslandCampina N.V., Seeberger GmbH, The Procter & Gamble Company (P&G), Toms Group A/S, Unilever PLC, Viba sweets GmbH and Vivil A Muller GmbH & Co. KG.
This comprehensive report analyzes the performance of leading companies in the snacks sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Germany snacks market.
Gain in-depth analysis and forecasts for the key segments of the Germany snacks market: product type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Germany snacks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Germany snacks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Germany Snacks Market – Product Type Analysis
Germany Snacks Market – Distribution Channel Analysis
Company Shares Analysis
Alfred Ritter GmbH & Co. KG
August Storck KG
BAHLSEN GmbH & Co. KG.
Barilla Holding S.p.A.
Baronie-de Heer B.V.
bofrost Dienstleistungs GmbH & Co. KG
Brandt Zwieback-Schokoladen GmbH & Co. KG
Chocoladefabriken Lindt & Sprungli AG
Cloetta AB
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Germany Snacks Market 2020-2030
Chart Germany Snacks Market, Net Growth, 2020-2030
Chart Germany Snacks Market, Growth Rates, 2020-2030
Table Germany Snacks Market by Product Type, 2020-2030
Chart Germany Snacks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Germany Snacks Market by Product Type, 2020-2030
Table Germany Snacks Market by Distribution Channel, 2020-2030
Chart Germany Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Germany Snacks Market by Distribution Channel, 2020-2030
Table Germany Snacks Market Share (%), by Companies, 2020-2024
Chart Germany Snacks Market, by Companies, 2024
Table Germany Snacks Market Share (%), by Brands, 2020-2024
Chart Germany Snacks Market, by Brands, 2024
Table Germany – Population (Millions) and Forecast
Table Germany – Consumer Price Index (CPI) and Forecast
Table Germany – Gross Domestic Product and Forecast
Table Germany Snacks Market: Spend as a Proportion of GDP (%)
Table Germany Snacks Market: Consumption per Capita (Population)
Companies Mentioned
Alfred Ritter GmbH & Co. KG
August Storck KG
BAHLSEN GmbH & Co. KG.
Barilla Holding S.p.A.
Baronie-de Heer B.V.
bofrost Dienstleistungs GmbH & Co. KG
Brandt Zwieback-Schokoladen GmbH & Co. KG
Chocoladefabriken Lindt & Sprungli AG
Cloetta AB
Die Eismann Tiefkuhl-Heimservice GmbH
Dr. C. Soldan GmbH
Farmer’s Snack GmbH
Ferrero International S.A.
General Mills, Inc.
Griesson de Beukelaer GmbH & Co. KG
Haribo GmbH & Company KG
Hauptsitz Josef Manner & Comp. AG
Herbert Kluth GmbH & Co. KG
Hero AG
Intersnack Group GmbH & Co. KG
Katjes International GmbH & Co. KG.
Kellanova
KRUGER GmbH & Co. KG
Link Snacks, Inc.
Lofthouse of Fleetwood Ltd.
Lorenz Snackworld GmbH
Mars, Incorporated
Mondelez International Inc.
Nestle S.A.
PepsiCo, Inc.
Perfetti Van Melle Group
Ricola Ltd.
Royal FrieslandCampina N.V.
Seeberger GmbH
The Procter & Gamble Company (P&G)
Toms Group A/S
Unilever PLC
Viba sweets GmbH
Vivil A Muller GmbH & Co. KG
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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