Vietnam Skin Care Products Market 2025$500.0
The Vietnam skin care products market is set to increase from USD 1,406.0 million in 2024 to USD 2,450.3 million by 2030, reflecting a CAGR of 9.7% over the 2025 to 2030 timeframe. Vietnam’s skincare sector is characterized by rapid growth anchored in rising female workforce participation and strong consumer receptivity to K-beauty and J-beauty innovations. As more Vietnamese women enter the professional space and pursue lifestyle upgrades, skincare has become both a personal wellness priority and a symbol of status. Urban centers such as Ho Chi Minh City and Hanoi are witnessing a surge in demand for skincare solutions that deliver instant results while offering long-term preventive care. Concerns such as air pollution, high humidity, and UV exposure are prompting increased usage of products like cleansing oils, anti-pollution masks, and high-SPF day creams. This performance-focused approach is translating into double-digit growth in both premium and dermocosmetic segments, with retailers investing in staff training and skin diagnostic tools to elevate the consumer experience.
Cultural and regional influences also play a decisive role in shaping Vietnam’s skincare preferences. South Korean pop culture, in particular, has exerted a profound effect on consumer behavior, with the pursuit of glass-like skin becoming a widely accepted beauty ideal. This has led to the proliferation of multi-step routines and functional skincare formats such as ampoules, emulsions, and essence mists. Vietnamese consumers are displaying a high level of ingredient awareness and are drawn to products featuring snail mucin, centella asiatica, and niacinamide, among others. At the same time, local startups are entering the market with clean beauty propositions that incorporate native ingredients like green tea, lotus extract, and rice bran. These brands are often aligned with sustainability values, using eco-friendly packaging and cruelty-free testing to differentiate themselves. The intersection of cultural aspiration, environmental consciousness, and skincare science is redefining the Vietnamese beauty landscape with a strong forward momentum.
This report provides a strategic analysis of the Vietnam skin care products market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product, price range, key pack material and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.
Market Segmentation
The Vietnam skin care products market is categorized into the following segments:
Product: body care (anti-cellulite and firming, general purpose), depilatories, facial care (acne treatments, cleansing wipes, face masks, face toners, face wash & cleansers, lip care products, moisturizers & treatments), hand care, others (make-up removers, skincare sets)
Price range: premium products, mass products
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, others
In Vietnam, the skin care products market is segmented by product, price range, key pack material and distribution channel. By product, the market includes body care (anti-cellulite and firming, general purpose), depilatories, facial care (acne treatments, cleansing wipes, face masks, face toners, face wash & cleansers, lip care products, moisturizers & treatments), hand care, and others (make-up removers, skincare sets). Price range segments encompass premium products, and mass products. Key pack material segments encompass flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.
Competitive Landscape
Prominent players in the skin care products market include Amorepacific Corporation, Beiersdorf AG, F & Co Co. Ltd., FineToday Holdings Co. Ltd., Galderma S.A., Kao Corporation, Kenvue Inc., KOSE Corporation, LG Household & Health Care Ltd., L’Occitane International S.A., L’Oreal S.A., Marico Limited, NAOS SAS, Nature Story Cosmetics Co. Ltd., Obagi Cosmeceuticals LLC, Pierre Fabre S.A., Rohto Pharmaceutical Co. Ltd., Shiseido Company Limited, The Body Shop International Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Unilever PLC and Wishcompany Inc.
This comprehensive report analyzes the performance of leading companies in the skin care products sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Vietnam skin care products market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam skin care products market: product, price range, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Vietnam skin care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Vietnam skin care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Vietnam Skin Care Products Market – Product Analysis
Vietnam Skin Care Products Market – Price Range Analysis
Vietnam Skin Care Products Market – Key Pack Material Analysis
Vietnam Skin Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Amorepacific Corporation
Beiersdorf AG
F & Co Co., Ltd.
FineToday Holdings Co., Ltd.
Galderma S.A.
Kao Corporation
Kenvue Inc.
KOSE Corporation
LG Household & Health Care, Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Skin Care Products Market 2020-2030
Chart Vietnam Skin Care Products Market, Net Growth, 2020-2030
Chart Vietnam Skin Care Products Market, Growth Rates, 2020-2030
Table Vietnam Skin Care Products Market by Product, 2020-2030
Chart Vietnam Skin Care Products Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Skin Care Products Market by Product, 2020-2030
Table Vietnam Skin Care Products Market by Price Range, 2020-2030
Chart Vietnam Skin Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Skin Care Products Market by Price Range, 2020-2030
Table Vietnam Skin Care Products Market by Key Pack Material, 2020-2030
Chart Vietnam Skin Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Skin Care Products Market by Key Pack Material, 2020-2030
Table Vietnam Skin Care Products Market by Distribution Channel, 2020-2030
Chart Vietnam Skin Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam Skin Care Products Market by Distribution Channel, 2020-2030
Table Vietnam Skin Care Products Market Share (%), by Companies, 2020-2024
Chart Vietnam Skin Care Products Market, by Companies, 2024
Table Vietnam Skin Care Products Market Share (%), by Brands, 2020-2024
Chart Vietnam Skin Care Products Market, by Brands, 2024
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Skin Care Products Market: Spend as a Proportion of GDP (%)
Table Vietnam Skin Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Amorepacific Corporation
Beiersdorf AG
F & Co Co., Ltd.
FineToday Holdings Co., Ltd.
Galderma S.A.
Kao Corporation
Kenvue Inc.
KOSE Corporation
LG Household & Health Care, Ltd.
L’Occitane International S.A.
L’Oreal S.A.
Marico Limited
NAOS SAS
Nature Story Cosmetics Co., Ltd.
Obagi Cosmeceuticals LLC
Pierre Fabre S.A.
Rohto Pharmaceutical Co., Ltd.
Shiseido Company, Limited
The Body Shop International Ltd.
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Unilever PLC
Wishcompany Inc.
$500.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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