The skin care products market in Turkey was estimated at USD 773 million in 2023 and is expected to hit USD 2,172 million by 2029, registering a CAGR of 18.8% from 2024 to 2029 as per the latest market estimates. Consumers are becoming more knowledgeable about skincare, thanks to increased access to information through the internet and social media. This growing awareness is leading to more informed purchasing decisions and a preference for products with proven efficacy. The influence of social media and key opinion leaders (KOLs) or influencers is particularly strong in the country. Endorsements and reviews by popular figures can significantly boost the popularity and sales of skincare products.
This report provides a thorough assessment of the Turkey skin care products industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like product, price range, key pack material, and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the skin care products industry.
Market Segmentation
The skin care products market in Turkey is categorized into the following segments:
Product: body care (anti-cellulite and firming, general purpose), depilatories, facial care (acne treatments, cleansing wipes, face masks, face toners, face wash & cleansers, lip care products, moisturizers & treatments), hand care, others (make-up removers, skincare sets)
Price range: prestige product, mass product
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, department stores, health and beauty stores, direct selling, e-commerce, others
The Turkey skin care products market is segmented on the basis of product, price range, key pack material, and distribution channel. On the basis of product, the skin care products market in Turkey has been segmented into body care (anti-cellulite and firming, general purpose), depilatories, facial care (acne treatments, cleansing wipes, face masks, face toners, face wash & cleansers, lip care products, moisturizers & treatments), hand care, and others (make-up removers, skincare sets). By price range, the skin care products market in Turkey has been segmented into prestige product, and mass product. Based on key pack material, the skin care products market in Turkey is categorized into flexible packaging, glass, metal, paper & board, and rigid plastics. On the basis of distribution channel, the skin care products market in Turkey has been segmented into convenience stores, supermarkets and hypermarkets, discounters, department stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The Turkey skin care products market is highly competitive. As of 2023, the major players in the Turkey skin care products market were L’Oreal S.A., Beiersdorf AG, Kenvue Inc., Yves Rocher sa, Tanalize Kosmetik AS, Henkel AG & Co. KGaA, Unilever PLC, Natura & Co, Evyap Sabun Yag Gliserin San ve Tic A.S., The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Bayer AG, Amway Corporation, Oriflame Cosmetics S.A., Pierre Fabre S.A., L’Occitane International S.A., Innova Kozmetik Kimya San ve Tic AS, Sebapharma GmbH & CO. KG, Dabur India Limited, Siparco CI, Kurtsan Ilaclari A.S., Chanel S.A.
This report provides a comprehensive analysis of the key players in the Turkey skin care products market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Turkey skin care products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Turkey skin care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Turkey skin care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewTurkey skin care products market – product analysis
Turkey skin care products market – price range analysis
Turkey skin care products market – key pack material analysis
Turkey skin care products market – distribution channel analysis
Key players and market share
– L’Oreal S.A.
– Beiersdorf AG
– Kenvue Inc.
– Yves Rocher sa
– Tanalize Kosmetik AS
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Turkey skin care products market 2019-2029
Chart Turkey skin care products market, net growth, 2019-2029
Chart Turkey skin care products market, growth rates, 2019-2029
Table Turkey skin care products market by product, 2019-2029
Chart Turkey skin care products market by product, CAGR historic and forecast, 2019-2029
Chart Turkey skin care products market by product, 2019-2029
Table Turkey skin care products market by price range, 2019-2029
Chart Turkey skin care products market by price range, CAGR historic and forecast, 2019-2029
Chart Turkey skin care products market by price range, 2019-2029
Table Turkey skin care products market by key pack material, 2019-2029
Chart Turkey skin care products market by key pack material, CAGR historic and forecast, 2019-2029
Chart Turkey skin care products market by key pack material, 2019-2029
Table Turkey skin care products market by distribution channel, 2019-2029
Chart Turkey skin care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Turkey skin care products market by distribution channel, 2019-2029
Table Turkey skin care products market share (%), by companies, 2019-2023
Chart Turkey skin care products market, by companies, 2023
Table Turkey skin care products market share (%), by brands, 2019-2023
Chart Turkey skin care products market, by brands, 2023
Table Turkey – population (millions) and forecast
Table Turkey – consumer price index (CPI) and forecast
Table Turkey – gross domestic product and forecast
Table Turkey skin care products market: spend as a proportion of GDP (%)
Table Turkey skin care products market: consumption per capita (population)