Romania Skin Care Products Market 2025

Forecasted to grow at a moderate pace, the Romania skin care products market size is expected to reach USD 982.8 million by 2030, up from USD 619.3 million in 2024, resulting in a CAGR of 8%. Romania’s skincare sector is experiencing a transformative shift, driven by rising disposable incomes and a deepening cultural interest in beauty and self-care. Urban consumers in Bucharest, Cluj-Napoca, and other key cities are adopting advanced skincare routines that emphasize protection, repair, and anti-aging. The popularity of dermatological brands and aesthetic treatments is pushing demand for high-performance products that include ingredients such as retinoids, niacinamide, and lactic acid. Consumers are becoming increasingly educated about skincare science, with influencers and health professionals playing a central role in shaping preferences. Pharmacies, long trusted for their reliability, have become major distribution hubs for dermocosmetics and medical-grade skincare.

There is also a parallel resurgence in natural and plant-based skincare, particularly formulations featuring traditional Romanian herbs such as calendula, nettle, and St. John’s wort. Brands are tapping into this heritage to create locally rooted products that align with modern clean beauty values. These offerings resonate with consumers seeking authenticity, sustainability, and national pride. Romanian beauty startups are beginning to expand internationally, showcasing the market’s export potential. The interplay of scientific skincare education and a revitalized interest in natural remedies is creating a well-rounded and competitive skincare market poised for sustained growth.

This report provides a strategic analysis of the Romania skin care products market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product, price range, key pack material and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Market Segmentation

The Romania skin care products market is categorized into the following segments:
Product: body care (anti-cellulite and firming, general purpose), depilatories, facial care (acne treatments, cleansing wipes, face masks, face toners, face wash & cleansers, lip care products, moisturizers & treatments), hand care, others (make-up removers, skincare sets)
Price range: premium products, mass products
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: beauty and personal care stores, direct selling, discounters, e-commerce, hypermarkets, pharmacies, small grocery stores, supermarkets, others

The skin care products market in the Romania is segmented by product, price range, key pack material and distribution channel. By product, the market is categorized into body care (anti-cellulite and firming, general purpose), depilatories, facial care (acne treatments, cleansing wipes, face masks, face toners, face wash & cleansers, lip care products, moisturizers & treatments), hand care, and others (make-up removers, skincare sets). Price range segments are divided into premium products, and mass products. Key pack material segments encompass flexible packaging, glass, metal, paper & board, and rigid plastics. Distribution channel segmentation comprises beauty and personal care stores, direct selling, discounters, e-commerce, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

The skin care products market is largely dominated by key players such as Amway Corporation, Bayer AG, Beiersdorf AG, Cosmetic Plant Srl, Farmec S.A., Gerocossen SRL, Gr. Sarantis S.A., Ivatherm S.R.L., Kenvue Inc., L’Occitane International S.A., L’Oreal S.A., NAOS SAS, Natura & Co, Oriflame Cosmetics S.A., Pierre Fabre S.A., Revox B77 EOOD, The Body Shop International Ltd., The Estee Lauder Companies Inc., Unilever PLC and Yves Rocher sa.

This comprehensive report analyzes the performance of leading companies in the skin care products sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Romania skin care products market.
Gain in-depth analysis and forecasts for the key segments of the Romania skin care products market: product, price range, key pack material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Romania skin care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Romania skin care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Romania Skin Care Products Market – Product Analysis
Romania Skin Care Products Market – Price Range Analysis
Romania Skin Care Products Market – Key Pack Material Analysis
Romania Skin Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Amway Corporation
Bayer AG
Beiersdorf AG
Cosmetic Plant Srl
Farmec S.A.
Gerocossen SRL
Gr. Sarantis S.A.
Ivatherm S.R.L.
Kenvue Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Romania Skin Care Products Market 2020-2030
Chart Romania Skin Care Products Market, Net Growth, 2020-2030
Chart Romania Skin Care Products Market, Growth Rates, 2020-2030
Table Romania Skin Care Products Market by Product, 2020-2030
Chart Romania Skin Care Products Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Romania Skin Care Products Market by Product, 2020-2030
Table Romania Skin Care Products Market by Price Range, 2020-2030
Chart Romania Skin Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Romania Skin Care Products Market by Price Range, 2020-2030
Table Romania Skin Care Products Market by Key Pack Material, 2020-2030
Chart Romania Skin Care Products Market by Key Pack Material, CAGR Historic and Forecast, 2020-2030
Chart Romania Skin Care Products Market by Key Pack Material, 2020-2030
Table Romania Skin Care Products Market by Distribution Channel, 2020-2030
Chart Romania Skin Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Romania Skin Care Products Market by Distribution Channel, 2020-2030
Table Romania Skin Care Products Market Share (%), by Companies, 2020-2024
Chart Romania Skin Care Products Market, by Companies, 2024
Table Romania Skin Care Products Market Share (%), by Brands, 2020-2024
Chart Romania Skin Care Products Market, by Brands, 2024
Table Romania – Population (Millions) and Forecast
Table Romania – Consumer Price Index (CPI) and Forecast
Table Romania – Gross Domestic Product and Forecast
Table Romania Skin Care Products Market: Spend as a Proportion of GDP (%)
Table Romania Skin Care Products Market: Consumption per Capita (Population)

Companies Mentioned

Amway Corporation
Bayer AG
Beiersdorf AG
Cosmetic Plant Srl
Farmec S.A.
Gerocossen SRL
Gr. Sarantis S.A.
Ivatherm S.R.L.
Kenvue Inc.
L’Occitane International S.A.
L’Oreal S.A.
NAOS SAS
Natura & Co
Oriflame Cosmetics S.A.
Pierre Fabre S.A.
Revox B77 EOOD
The Body Shop International Ltd.
The Estee Lauder Companies Inc.
Unilever PLC
Yves Rocher sa