The Kenya savory snacks market is anticipated to witness significant growth, with an expected uptick of USD 60.4 million, equating to a compound annual growth rate (CAGR) of about 8.9% in the coming years. Kenya’s savory snacks market is expanding, driven by rapid urbanization, rising disposable incomes, and a growing young population. As consumers embrace snacking as part of their daily routines, products like chips, nuts, and extruded snacks are gaining popularity. There is also a shift towards healthier snacks, with more consumers opting for baked chips, low-sodium products, and snacks made from natural ingredients. Local snack options such as roasted peanuts and plantains continue to perform well, but international snack brands are increasing their presence, further diversifying the market.
This report presents a detailed overview of the Kenya savory snacks industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, packaging material and distribution channel. This detailed analysis supports the identification of growth opportunities within the savory snacks industry.
Market Segmentation
The Kenya savory snacks market is structured as follows:
Product type: nuts and seeds, popcorn, potato chips, puffed snacks, savoury biscuits and crackers
Packaging material: flexible packaging, paper and board, rigid plastics, others
Distribution channel: forecourt stores, supermarkets and hypermarkets, grocery stores, e-commerce, others
The savory snacks market in Kenya is segmented based on product type, packaging material and distribution channel. By product type, the market is categorized into nuts and seeds, popcorn, potato chips, puffed snacks, and savoury biscuits and crackers. Packaging material segments consist of flexible packaging, paper and board, rigid plastics, and others. Distribution channel segmentation comprises forecourt stores, supermarkets and hypermarkets, grocery stores, e-commerce, and others.
Competitive Landscape
Key players dominating the savory snacks market include Trufoods Ltd., Relish Snack Pvt. Ltd., Propack Kenya Ltd., Norda Industries Limited, New Prunus Investment, Kenya Nut Co. Ltd., Kellanova, HU-2000 Ltd., Galaiya Food Industries, Equatorial Nut Processors, Deepa Industries Ltd, Chirag Kenya Ltd., Branded Fine Foods Ltd. and Amigo Foods Ltd.
The report provides a detailed assessment of prominent companies within the savory snacks market, tracking their performance from 2019 to 2023. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya savory snacks market.
Gain in-depth analysis and forecasts for the key segments of the Kenya savory snacks market: product type, packaging material and distribution channel.
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Gain deep insights into the dynamics of the Kenya savory snacks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya savory snacks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Kenya Savory Snacks Market – Product Type Analysis
Kenya Savory Snacks Market – Packaging Material Analysis
Kenya Savory Snacks Market – Distribution Channel Analysis
Key Players and Market Share
– Trufoods Ltd.
– Relish Snack Pvt. Ltd.
– Propack Kenya Ltd.
– Norda Industries Limited
– New Prunus Investment
– Kenya Nut Co., Ltd.
– Kellanova
– HU-2000 Ltd.
– Galaiya Food Industries
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Kenya Savory Snacks Market 2019-2029
Chart Kenya Savory Snacks Market, Net Growth, 2019-2029
Chart Kenya Savory Snacks Market, Growth Rates, 2019-2029
Table Kenya Savory Snacks Market by Product Type, 2019-2029
Chart Kenya Savory Snacks Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Kenya Savory Snacks Market by Product Type, 2019-2029
Table Kenya Savory Snacks Market by Packaging Material, 2019-2029
Chart Kenya Savory Snacks Market by Packaging Material, CAGR Historic and Forecast, 2019-2029
Chart Kenya Savory Snacks Market by Packaging Material, 2019-2029
Table Kenya Savory Snacks Market by Distribution Channel, 2019-2029
Chart Kenya Savory Snacks Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Kenya Savory Snacks Market by Distribution Channel, 2019-2029
Table Kenya Savory Snacks Market Share (%), by Companies, 2019-2023
Chart Kenya Savory Snacks Market, by Companies, 2023
Table Kenya Savory Snacks Market Share (%), by Brands, 2019-2023
Chart Kenya Savory Snacks Market, by Brands, 2023
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Savory Snacks Market: Spend as a Proportion of GDP (%)
Table Kenya Savory Snacks Market: Consumption per Capita (Population)
Companies Mentioned
Trufoods Ltd.
Relish Snack Pvt. Ltd.
Propack Kenya Ltd.
Norda Industries Limited
New Prunus Investment
Kenya Nut Co., Ltd.
Kellanova
HU-2000 Ltd.
Galaiya Food Industries
Equatorial Nut Processors
Deepa Industries Ltd
Chirag Kenya Ltd.
Branded Fine Foods Ltd.
Amigo Foods Ltd.