Latvia’s ready-to-drink (RTDs) industry is poised to generate an additional USD 23.6 million in value through 2030, reflecting a compound annual growth rate of 5.91%. Despite recent volume declines driven by price sensitivity and cautious consumer spending, the category has demonstrated resilience. Targeted promotions, summer marketing campaigns, in-store activations, and limited-edition launches have helped maintain consumer engagement, even amid intense competition from other beverage segments. Wine-based RTDs remain the largest subcategory, benefiting from broad appeal and versatile flavor profiles, with promotional tie-ins to social and sporting events supporting relatively stable sales.
Wine-based RTDs also represent the fastest-growing subcategory, as consumers increasingly favor lighter, refreshing options often infused with exotic fruits or botanical extracts. Producers respond with vibrant packaging, limited releases, and campaigns emphasizing leisure and social consumption occasions. Supermarkets dominate distribution, leveraging wide assortments, promotional displays, and multi-pack offers to attract value-conscious and variety-seeking consumers. Retail e-commerce has emerged as the most dynamic alternative channel, buoyed by greater comfort with online shopping, curated bundles, exclusive offers, and seasonal packs that cater to convenience and novelty.
On-premise channels maintain a smaller share and have experienced continuous declines, constrained by health perceptions relative to wine and beer as well as competition from freshly prepared cocktails, which deliver a more authentic out-of-home drinking experience. Looking forward, the overall RTD market is expected to recover, supported by rising demand for convenience, flavor innovation, and health-oriented products. Low-alcohol and non-alcohol variants are likely to see strong growth, fueled by moderation trends and a consumer shift toward premium, craft-style offerings.
Flavor-driven innovation and low-alcohol formulations are projected to lead growth, with exotic flavors, low-sugar health-focused options, and blends incorporating traditional alcohol with functional or botanical elements gaining traction. Manufacturers are emphasizing wine-based RTDs to optimize production costs, though spirit-based offerings retain a perception of higher quality, with category competition ultimately shaped by consumer preference. Innovation strategies will increasingly focus on bold, seasonal flavors, convenient formats, and healthier ingredients, while partnerships with local food brands, influencers, and on-premise venues, alongside digital engagement through AR packaging and gamified promotions, aim to capture the attention of digitally native consumers.
This report presents a detailed analysis of the Latvia RTDs market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type and distribution channel.
Report Highlights
This report provides a detailed assessment of the Latvia RTDs market, including historical data and forward-looking projections through 2030. It breaks down the industry by product type and distribution channel, with compound annual growth rates (CAGRs) for both past performance and forecast periods. By analyzing growth trajectories, the study pinpoints high-opportunity segments to inform strategic investments.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 to the most recent period. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The Latvia RTDs market is structured as follows:
Product type – e.g., spirits-based RTDs, wine-based RTDs
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the RTDs industry in Latvia, shedding light on the relative scale and market presence of major firms. Leading companies include: Amber Beverage Group (ABG), Berlat Grupa, SIA, J Garcia Carrion S.A., Olvi Oyj, Royal Unibrew A/S, etc.
This report provides market share data for leading players in the overall RTDs market, as well as in key segments including RTDs, spirits-based RTDs and wine-based RTDs.
Market share analysis covered in the report:
Latvia RTDs market share
Latvia spirits-based RTDs market share
Latvia wine-based RTDs market share
Why Choose This Report?
Access accurate and up-to-date market size data for the Latvia RTDs sector.
Obtain granular insights across key segments, including product type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Latvia RTDs Market – Product Type Analysis
Latvia RTDs Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Amber Beverage Group (ABG)
Berlat Grupa, SIA
J Garcia Carrion S.A.
Olvi Oyj
Royal Unibrew A/S
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Latvia RTDs Market Size 2020-2030
Chart Latvia RTDs Market, Net Growth, 2020-2030
Chart Latvia RTDs Market, Growth Rates, 2020-2030
Table Latvia RTDs Market by Product Type, 2020-2030
Chart Latvia RTDs Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Latvia RTDs Market by Product Type, 2020-2030
Table Latvia RTDs Market by Distribution Channel, 2020-2030
Chart Latvia RTDs Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Latvia RTDs Market by Distribution Channel, 2020-2030
Table Latvia RTDs Market Share (%), by Companies, 2020-2024
Chart Latvia RTDs Market, by Companies, 2024
Table Latvia RTDs Market Share (%), by Brands, 2020-2024
Chart Latvia RTDs Market, by Brands, 2024
Table Latvia – Population (Millions) and Forecast
Table Latvia – Consumer Price Index (CPI) and Forecast
Table Latvia – Gross Domestic Product and Forecast
Table Latvia RTDs Market: Spend as a Proportion of GDP (%)
Table Latvia RTDs Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this Latvia RTDs market analysis comprise:
Amber Beverage Group (ABG)
Berlat Grupa, SIA
J Garcia Carrion S.A.
Olvi Oyj
Royal Unibrew A/S