Vietnam’s RTD tea market is expected to reach USD 1,429.4 million by 2030, expanding at a compound annual growth rate of 2.8%. While headline growth remains moderate, the category is demonstrating increasing structural clarity, with performance shaped more by channel resilience, product innovation and health-oriented repositioning than by broad-based consumption expansion. In a context of heightened economic pressure, RTD tea has shown relative stability within the non-alcoholic beverages landscape.
Demand patterns are becoming more differentiated. Consumer spending in retail channels is increasingly cautious, prompting manufacturers to rely on multipack formats, value optimisation and convenience to sustain purchase frequency. By contrast, foodservice demand has remained comparatively resilient, supported by the recovery of out-of-home consumption and tourism activity, and has emerged as a key pillar underpinning overall market performance. At the same time, RTD tea is facing intensifying competition from freshly prepared tea drinks offered in convenience-led formats, which attract younger urban consumers with perceptions of freshness and reduced additives.
These competitive pressures are accelerating supply-side adjustment. Manufacturers are placing greater emphasis on low-sugar reformulation, localised flavour development and functional storytelling to reinforce differentiation and health credentials. Tropical fruit profiles, herbal infusions and regionally inspired flavours are increasingly deployed to enhance relevance, while functional cues linked to energy, relaxation and everyday wellbeing are being used to anchor consumption occasions. This shift reflects a broader move away from generic refreshment toward more purpose-driven positioning.
Looking ahead, anticipated taxation on sugar-sweetened beverages is set to further reshape both pricing and product structures, amplifying the relative attractiveness of low- and zero-sugar RTD tea and accelerating reformulation efforts. Channel evolution will also continue to influence category dynamics, as modern retail, e-commerce and convenience formats gain share through wider coverage, experiential retailing and digital engagement, while traditional small-scale outlets gradually lose prominence. Overall, Vietnam’s RTD tea market is transitioning from a phase of scale-led growth to one defined by structural optimisation, with sustainable performance increasingly dependent on health value, channel alignment and innovation capability.
Backed by updated 2025 data, this market report captures key trends, market shifts, and growth expectations within the RTD tea sector in Vietnam. With a historical lens from 2020 onward and forward projections to 2030, the report helps stakeholders understand where value is being created – and where the next wave of opportunity lies.
What’s Inside the Report
Annual market size figures expressed in (Liters/VND/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Vietnam RTD tea market is classified into the following segments:
Type – e.g., no/low-sugar RTD tea, regular RTD tea
Flavor – e.g., black tea, fruit and herbal tea, green tea, Oolong tea, others
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, hypermarkets, small grocery stores, supermarkets, tobacco/liquor/tea shop, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the RTD tea market in Vietnam, highlighting dominant firms and brand-level movements. Companies profiled include: JG Summit Holdings, Inc., Kirin Holdings Co., Ltd., Sapporo Holdings Limited, Suntory Holdings Limited, Tan Hiep Phat Beverage Group (THP), Tan Quang Minh Manufacture & Trading Co., Ltd., Unilever PLC, Uni-President Enterprises Corporation, etc.
Market share data is presented for top-performing companies in the overall RTD tea sector, as well as for individual segments such as RTD tea, still RTD tea, regular RTD tea and reduced-sugar RTD tea, enabling a granular view of competitive dynamics.
Market share analysis covered in the report:
Vietnam RTD tea market share
Vietnam still RTD tea market share
Vietnam regular RTD tea market share
Vietnam reduced-sugar RTD tea market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Vietnam RTD Tea Market – Type Analysis
Vietnam RTD Tea Market – Flavor Analysis
Vietnam RTD Tea Market – Distribution Channel Analysis
Company Shares Analysis
JG Summit Holdings, Inc.
Kirin Holdings Co., Ltd.
Sapporo Holdings Limited
Suntory Holdings Limited
Tan Hiep Phat Beverage Group (THP)
Tan Quang Minh Manufacture & Trading Co., Ltd.
Unilever PLC
Uni-President Enterprises Corporation
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam RTD Tea Market 2020-2030
Chart Vietnam RTD Tea Market, Net Growth, 2020-2030
Chart Vietnam RTD Tea Market, Growth Rates, 2020-2030
Table Vietnam RTD Tea Market by Type, 2020-2030
Chart Vietnam RTD Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Vietnam RTD Tea Market by Type, 2020-2030
Table Vietnam RTD Tea Market by Flavor, 2020-2030
Chart Vietnam RTD Tea Market by Flavor, CAGR Historic and Forecast, 2020-2030
Chart Vietnam RTD Tea Market by Flavor, 2020-2030
Table Vietnam RTD Tea Market by Distribution Channel, 2020-2030
Chart Vietnam RTD Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Vietnam RTD Tea Market by Distribution Channel, 2020-2030
Table Vietnam RTD Tea Market Share (%), by Companies, 2020-2025
Chart Vietnam RTD Tea Market, by Companies, 2025
Table Vietnam RTD Tea Market Share (%), by Brands, 2020-2025
Chart Vietnam RTD Tea Market, by Brands, 2025
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam RTD Tea Market: Spend as a Proportion of GDP (%)
Table Vietnam RTD Tea Market: Consumption per Capita (Population)