Thailand’s RTD tea market is forecast to reach USD 834.9 million by 2030, expanding at a CAGR of 4.03%, reflecting a transition from rapid expansion to a more measured, structurally supported growth phase. Demand continues to be anchored in consumers’ pursuit of health and wellbeing, with RTD tea positioned as a “better-for-you” indulgence that bridges the gap between functional health products and mainstream soft drinks. This balanced positioning has allowed the category to retain relevance among consumers seeking refreshment without the perceived guilt associated with high-sugar carbonates.
Product innovation remains a critical differentiator in sustaining momentum. Manufacturers are actively broadening portfolios with sugar-free and low-sugar variants, additive-free formulations and botanically inspired flavours such as oolong, genmaicha, chrysanthemum and honey lemon. These offerings reinforce RTD tea’s natural and traditional cues while aligning with local taste preferences, supporting repeat purchases in a market where incremental volume growth is increasingly difficult to secure.
A clear functional segmentation is also taking shape. RTD tea is evolving from a thirst-quenching beverage into a lifestyle-oriented product, with the incorporation of probiotics, collagen and vitamins enabling brands to target specific health benefits such as digestion, immunity and skin health. This shift enhances value perception and encourages trading up, particularly among urban consumers, even as the category remains highly influenced by Japanese brand imagery and cultural associations that continue to shape consumer expectations around quality and authenticity.
Despite these tailwinds, the market has largely entered a mature phase, characterised by high concentration and limited scope for disruptive expansion. The growing penetration of household water filtration systems has reduced reliance on bottled water for everyday hydration, simultaneously creating both pressure and opportunity for RTD tea. To remain competitive, the category must consistently deliver added functional and experiential value that goes beyond basic refreshment, underpinning steady but restrained growth over the forecast period.
This analytical report sheds light on the RTD tea market in Thailand. Updated as of 2025, it covers five years of historical data from 2020 onward and delivers forecasted trends up to 2030, providing a solid basis for market evaluation and investment planning.
What’s Inside the Report
Annual market size figures expressed in (Liters/THB/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The following outlines the segmentation of the Thailand RTD tea market:
Product type – e.g., RTD sparkling tea, still RTD tea
Type – e.g., no/low-sugar RTD tea, regular RTD tea
Flavor – e.g., black tea, green tea, white tea, others
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, vending, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the RTD tea industry in Thailand, shedding light on the relative scale and market presence of major firms. Leading companies include: Ichitan Group PCL, Ito En, Ltd., Sapporo Holdings Limited, T.C. Pharmaceutical Industries Co., Ltd., Thai Beverage Public Company Limited, Unilever PLC, Uni-President Enterprises Corporation, etc.
This report delivers comprehensive market share data for key players in the total RTD tea market, complemented by segment-specific analysis for RTD tea, RTD sparkling tea, still RTD tea, regular RTD tea and reduced-sugar RTD tea categories.
Market share analysis covered in the report:
Thailand RTD tea market share
Thailand RTD sparkling tea market share
Thailand still RTD tea market share
Thailand regular RTD tea market share
Thailand reduced-sugar RTD tea market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Thailand RTD Tea Market – Product Type Analysis
Thailand RTD Tea Market – Type Analysis
Thailand RTD Tea Market – Flavor Analysis
Thailand RTD Tea Market – Distribution Channel Analysis
Company Shares Analysis
Ichitan Group PCL
Ito En, Ltd.
Sapporo Holdings Limited
T.C. Pharmaceutical Industries Co., Ltd.
Thai Beverage Public Company Limited
Unilever PLC
Uni-President Enterprises Corporation
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Thailand RTD Tea Market 2020-2030
Chart Thailand RTD Tea Market, Net Growth, 2020-2030
Chart Thailand RTD Tea Market, Growth Rates, 2020-2030
Table Thailand RTD Tea Market by Product Type, 2020-2030
Chart Thailand RTD Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand RTD Tea Market by Product Type, 2020-2030
Table Thailand RTD Tea Market by Type, 2020-2030
Chart Thailand RTD Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand RTD Tea Market by Type, 2020-2030
Table Thailand RTD Tea Market by Flavor, 2020-2030
Chart Thailand RTD Tea Market by Flavor, CAGR Historic and Forecast, 2020-2030
Chart Thailand RTD Tea Market by Flavor, 2020-2030
Table Thailand RTD Tea Market by Distribution Channel, 2020-2030
Chart Thailand RTD Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Thailand RTD Tea Market by Distribution Channel, 2020-2030
Table Thailand RTD Tea Market Share (%), by Companies, 2020-2025
Chart Thailand RTD Tea Market, by Companies, 2025
Table Thailand RTD Tea Market Share (%), by Brands, 2020-2025
Chart Thailand RTD Tea Market, by Brands, 2025
Table Thailand – Population (Millions) and Forecast
Table Thailand – Consumer Price Index (CPI) and Forecast
Table Thailand – Gross Domestic Product and Forecast
Table Thailand RTD Tea Market: Spend as a Proportion of GDP (%)
Table Thailand RTD Tea Market: Consumption per Capita (Population)