From 2025 to 2030, the Serbia RTD tea market is expected to increase in value by USD 6.3 million, translating into a compound annual growth rate of just under 5.57%. While this points to a return to positive growth, the overall trajectory remains cautious, reflecting a category that is stabilising from a low base rather than entering a phase of accelerated expansion.
At an aggregate level, market performance continues to be constrained by the interaction of relatively elevated price points and sustained pressure on household disposable income, which has limited volume release. Despite these headwinds, RTD tea retains a degree of relevance as a comparatively healthier alternative within the soft drinks spectrum. This positioning has allowed the category to maintain a narrow but stable demand base as health and wellness considerations gain prominence across consumer decision-making.
Within this context, reduced-sugar still RTD tea has emerged as the most resilient segment. Rising awareness around sugar moderation has gradually increased attention on lower-sugar formulations, prompting a modest broadening of product choice and improved retail visibility. Although growth originates from a small base, this segment has become central to preserving category presence and mitigating further demand erosion.
Looking ahead, a more supportive macroeconomic environment and a gradual recovery in purchasing power would be prerequisites for a firmer growth path. Even under such conditions, expansion is likely to be driven primarily by price-accessible offerings, promotional activity and the wider availability of smaller pack sizes, rather than by a broad-based rebound in consumption. Overall, the Serbian RTD tea market is characterised by a development logic in which health awareness provides a demand floor, pricing considerations dominate purchasing decisions and structural repair precedes any meaningful scale expansion.
Updated in 2025, this authoritative report delivers accurate and up-to-date data on the RTD tea sector in Serbia. It includes historical figures from 2020 onward, coupled with projections through 2030, offering a well-rounded view of market size evolution and future growth outlook.
What’s Inside the Report
Annual market size figures expressed in (Liters/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Serbia RTD tea market is categorized into the following segments:
Type – e.g., no/low-sugar RTD tea, regular RTD tea
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, vending, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Updated market share data for major industry players in Serbia RTD tea market is included in the report, providing a snapshot of current competitive alignment. Key players covered include: Fortenova Grupa d.d., Nectar d.o.o., PepsiCo, Inc., Rauch Fruchtsaefte GmbH & Co OG, The Coca-Cola Company, etc.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Serbia RTD Tea Market – Type Analysis
Serbia RTD Tea Market – Distribution Channel Analysis
Company Shares Analysis
Fortenova Grupa d.d.
Nectar d.o.o.
PepsiCo, Inc.
Rauch Fruchtsaefte GmbH & Co OG
The Coca-Cola Company
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Serbia RTD Tea Market 2020-2030
Chart Serbia RTD Tea Market, Net Growth, 2020-2030
Chart Serbia RTD Tea Market, Growth Rates, 2020-2030
Table Serbia RTD Tea Market by Type, 2020-2030
Chart Serbia RTD Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Serbia RTD Tea Market by Type, 2020-2030
Table Serbia RTD Tea Market by Distribution Channel, 2020-2030
Chart Serbia RTD Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Serbia RTD Tea Market by Distribution Channel, 2020-2030
Table Serbia RTD Tea Market Share (%), by Companies, 2020-2025
Chart Serbia RTD Tea Market, by Companies, 2025
Table Serbia RTD Tea Market Share (%), by Brands, 2020-2025
Chart Serbia RTD Tea Market, by Brands, 2025
Table Serbia – Population (Millions) and Forecast
Table Serbia – Consumer Price Index (CPI) and Forecast
Table Serbia – Gross Domestic Product and Forecast
Table Serbia RTD Tea Market: Spend as a Proportion of GDP (%)
Table Serbia RTD Tea Market: Consumption per Capita (Population)