The Philippines’ RTD tea market is set to maintain a strong growth trajectory, with category value forecast to reach USD 831.7 million by 2030, implying a compound annual growth rate of 7.4%. Expansion is being driven by structurally supportive demand rather than short-term volatility, as RTD tea consolidates its role as a mainstream beverage choice within the broader non-alcoholic drinks landscape. The category’s momentum reflects its alignment with evolving consumer priorities around convenience and everyday wellness.
RTD tea is increasingly perceived as a lighter and more refreshing alternative to carbonated soft drinks, a positioning that is gaining traction as sugar reduction becomes a more prominent consideration in household purchasing decisions. Low-sugar and sugar-free variants are therefore accelerating penetration within non-carbonated RTD tea, while green tea, in particular, benefits from associations with natural ingredients and antioxidant properties. These attributes are supporting both volume growth and incremental value creation, reinforcing RTD tea’s health-oriented credentials.
Demand spans both planned household replenishment and impulse-driven consumption, supported by the country’s extensive retail network and strong availability across channels. On the supply side, manufacturers are expanding flavour portfolios, refining price-tier strategies and investing in production capacity to enhance accessibility and competitiveness. At the same time, the rapid proliferation of freshly prepared tea beverages in foodservice is elevating consumer expectations around freshness, minimal additives and experiential value, increasing competitive intensity for packaged RTD tea.
Looking ahead, the convergence of digital marketing with offline experiential initiatives is expected to strengthen consumer engagement and trust. Health- and function-led innovation will remain central to product development, as brands seek to differentiate in a more crowded market. Overall, the Philippines’ RTD tea category is positioned for continued growth driven primarily by structural upgrading, with performance increasingly anchored in health perception, convenience and brand-led differentiation rather than pure category expansion.
Built for business leaders and market practitioners, this report explores the RTD tea market in Philippines through the lens of data-backed insight. Updated in 2025, it includes historical developments from 2020 onward and forecasts through 2030, offering an evidence-based foundation for strategic initiatives.
What’s Inside the Report
Annual market size figures expressed in (Liters/PHP/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Philippines RTD tea market is structured as follows:
Type – e.g., no/low-sugar RTD tea, regular RTD tea
Flavor – e.g., green tea, others
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
The study outlines the distribution of market share among key players in the RTD tea industry in Philippines, offering visibility into brand dominance and market leadership. Major participants include: JG Summit Holdings, Inc., Nestle S.A., San Miguel Corporation, Sapporo Holdings Limited, The Coca-Cola Company, Unilever PLC, Zest-O Corporation, etc.
This report delivers comprehensive market share data for key players in the total RTD tea market, complemented by segment-specific analysis for RTD tea, still RTD tea and regular RTD tea categories.
Market share analysis covered in the report:
Philippines RTD tea market share
Philippines still RTD tea market share
Philippines regular RTD tea market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Philippines RTD Tea Market – Type Analysis
Philippines RTD Tea Market – Flavor Analysis
Philippines RTD Tea Market – Distribution Channel Analysis
Company Shares Analysis
JG Summit Holdings, Inc.
Nestle S.A.
San Miguel Corporation
Sapporo Holdings Limited
The Coca-Cola Company
Unilever PLC
Zest-O Corporation
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Philippines RTD Tea Market 2020-2030
Chart Philippines RTD Tea Market, Net Growth, 2020-2030
Chart Philippines RTD Tea Market, Growth Rates, 2020-2030
Table Philippines RTD Tea Market by Type, 2020-2030
Chart Philippines RTD Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Philippines RTD Tea Market by Type, 2020-2030
Table Philippines RTD Tea Market by Flavor, 2020-2030
Chart Philippines RTD Tea Market by Flavor, CAGR Historic and Forecast, 2020-2030
Chart Philippines RTD Tea Market by Flavor, 2020-2030
Table Philippines RTD Tea Market by Distribution Channel, 2020-2030
Chart Philippines RTD Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Philippines RTD Tea Market by Distribution Channel, 2020-2030
Table Philippines RTD Tea Market Share (%), by Companies, 2020-2025
Chart Philippines RTD Tea Market, by Companies, 2025
Table Philippines RTD Tea Market Share (%), by Brands, 2020-2025
Chart Philippines RTD Tea Market, by Brands, 2025
Table Philippines – Population (Millions) and Forecast
Table Philippines – Consumer Price Index (CPI) and Forecast
Table Philippines – Gross Domestic Product and Forecast
Table Philippines RTD Tea Market: Spend as a Proportion of GDP (%)
Table Philippines RTD Tea Market: Consumption per Capita (Population)