Morocco’s RTD tea market is projected to expand at a healthy compound annual growth rate of 7.89% through 2030, supported by solid underlying demand but from a relatively small base. The category remains at an early stage of development, and growth is expected to be steady rather than explosive. Incremental gains will be driven by gradual improvements in availability and familiarity, as RTD tea continues to establish itself alongside the country’s deeply rooted hot tea consumption culture.
Climatic conditions provide the strongest structural tailwind. Prolonged periods of high temperatures during Moroccan summers are encouraging consumers to seek chilled alternatives to traditional hot tea, positioning RTD tea—particularly iced variants—as a practical and refreshing substitute. This seasonal dynamic underpins repeat purchases during warmer months and anchors demand in on-the-go and out-of-home consumption occasions, especially in urban centres.
Health considerations are shaping the emerging product mix. In line with rising awareness of sugar intake, unsweetened and zero-sugar RTD tea variants are gaining visibility and importance. These products broaden the category’s appeal to more health-conscious consumers and offer brands a degree of pricing support in a market otherwise constrained by affordability. However, innovation remains largely incremental, centred on flavour extensions and sugar reduction rather than functional or premium-led differentiation.
Despite its favourable growth outlook, RTD tea remains a relatively novel concept for many Moroccan consumers. Low category awareness and underdeveloped consumption habits continue to limit rapid adoption. As a result, market expansion is primarily being driven by price promotions, smaller pack sizes and wider distribution, rather than breakthrough product innovation. This reliance on commercial execution over R&D is likely to sustain moderate growth while capping the potential for near-term acceleration.
This market study captures the evolution of the RTD tea industry in Morocco, featuring updated insights as of 2025. Historical data from 2020 onward are contextualized with forward-looking forecasts through 2030, enabling readers to monitor growth trajectories and shifting consumer patterns.
What’s Inside the Report
Annual market size figures expressed in (Liters/MAD/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Morocco RTD tea market is classified into the following segments:
Flavor – e.g., green tea, others
Distribution channel – e.g., hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the RTD tea sector in Morocco, with data on top-performing brands and consolidation trends. Key market participants include: Agro Juice Processing S.A., Geprocor S.A., Hornell Brewing Co., Rauch Fruchtsaefte GmbH & Co OG, Shai And More SARL, The Coca-Cola Company, Unilever PLC, etc.
This report provides market share data for leading players in the overall RTD tea market, as well as in key segments including RTD tea, still RTD tea and regular RTD tea.
Market share analysis covered in the report:
Morocco RTD tea market share
Morocco still RTD tea market share
Morocco regular RTD tea market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Morocco RTD Tea Market – Flavor Analysis
Morocco RTD Tea Market – Distribution Channel Analysis
Company Shares Analysis
Agro Juice Processing S.A.
Geprocor S.A.
Hornell Brewing Co.
Rauch Fruchtsaefte GmbH & Co OG
Shai And More SARL
The Coca-Cola Company
Unilever PLC
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Morocco RTD Tea Market 2020-2030
Chart Morocco RTD Tea Market, Net Growth, 2020-2030
Chart Morocco RTD Tea Market, Growth Rates, 2020-2030
Table Morocco RTD Tea Market by Flavor, 2020-2030
Chart Morocco RTD Tea Market by Flavor, CAGR Historic and Forecast, 2020-2030
Chart Morocco RTD Tea Market by Flavor, 2020-2030
Table Morocco RTD Tea Market by Distribution Channel, 2020-2030
Chart Morocco RTD Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Morocco RTD Tea Market by Distribution Channel, 2020-2030
Table Morocco RTD Tea Market Share (%), by Companies, 2020-2025
Chart Morocco RTD Tea Market, by Companies, 2025
Table Morocco RTD Tea Market Share (%), by Brands, 2020-2025
Chart Morocco RTD Tea Market, by Brands, 2025
Table Morocco – Population (Millions) and Forecast
Table Morocco – Consumer Price Index (CPI) and Forecast
Table Morocco – Gross Domestic Product and Forecast
Table Morocco RTD Tea Market: Spend as a Proportion of GDP (%)
Table Morocco RTD Tea Market: Consumption per Capita (Population)