The RTD tea market in Israel is projected to contract by a net USD 1.7 million in value by 2030, implying a compound annual decline of 0.37% over the five-year period. This outlook reflects a category that has moved past a phase of sharp correction into one of tentative stabilisation, where the pace of decline is easing but the conditions for a renewed growth cycle remain absent.
In the near term, moderating inflation, slower price increases and more frequent promotional activity have helped temper consumer caution toward discretionary spending, allowing demand to stabilise on a short-term basis. These factors have contributed to a partial recovery in purchasing confidence, preventing further rapid erosion of sales. However, this improvement has so far translated into deceleration of losses rather than a structural turnaround, underscoring the fragility of the category’s fundamentals.
Over the medium to long term, the dominant constraint remains the steady intensification of health awareness. As consumers increasingly recognise that RTD tea often offers limited differentiation from traditional soft drinks in terms of sugar content and artificial additives, the category has lost much of its former “relatively healthy” positioning. Demand has consequently been diverted toward beverages with clearer health or functional credentials, eroding RTD tea’s competitive relevance. Within this environment, low-sugar and sugar-free variants have emerged as the most resilient sub-segments, aligning more closely with prevailing health trends and providing producers with a narrow but necessary avenue for innovation.
Channel dynamics further illustrate the market’s structural adjustment. Rising price sensitivity has accelerated the shift toward discount-oriented retail formats and online channels, as consumers prioritise convenience, assortment breadth and value for money. While RTD tea retains some appeal as a casual, refreshing option, its role is increasingly transitioning from a mass-market staple to a more selective and contracting category. Future performance will therefore depend less on volume recovery and more on targeted health-led product upgrades, improved channel efficiency and a gradual restoration of consumer confidence, rather than on any return to broad-based growth.
Published in 2025, this report presents a quantitative profile of the RTD tea market in Israel. It combines historical trends from 2020 onward with a forward-looking outlook to 2030, helping consultants and investors identify growth patterns and assess market dynamics.
What’s Inside the Report
Annual market size figures expressed in (Liters/ILS/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The segmentation of the Israel RTD tea market is outlined below:
Type – e.g., no/low-sugar RTD tea, regular RTD tea
Flavor – e.g., black tea, others
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, forecourts, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the RTD tea industry in Israel, shedding light on the relative scale and market presence of major firms. Leading companies include: Ein Gedi Mineral Water Company Ltd. (Jafora-Tabori Ltd.), Hornell Brewing Co., MJF Holdings Limited, The Coca-Cola Company, Wissotzky Tea (Israel) Ltd., etc.
This report delivers comprehensive market share data for key players in the total RTD tea market, complemented by segment-specific analysis for RTD tea, RTD sparkling tea, still RTD tea, regular RTD tea and reduced-sugar RTD tea categories.
Market share analysis covered in the report:
Israel RTD tea market share
Israel RTD sparkling tea market share
Israel still RTD tea market share
Israel regular RTD tea market share
Israel reduced-sugar RTD tea market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Israel RTD Tea Market – Type Analysis
Israel RTD Tea Market – Flavor Analysis
Israel RTD Tea Market – Distribution Channel Analysis
Company Shares Analysis
Ein Gedi Mineral Water Company Ltd. (Jafora-Tabori Ltd.)
Hornell Brewing Co.
MJF Holdings Limited
The Coca-Cola Company
Wissotzky Tea (Israel) Ltd.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Israel RTD Tea Market 2020-2030
Chart Israel RTD Tea Market, Net Growth, 2020-2030
Chart Israel RTD Tea Market, Growth Rates, 2020-2030
Table Israel RTD Tea Market by Type, 2020-2030
Chart Israel RTD Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Israel RTD Tea Market by Type, 2020-2030
Table Israel RTD Tea Market by Flavor, 2020-2030
Chart Israel RTD Tea Market by Flavor, CAGR Historic and Forecast, 2020-2030
Chart Israel RTD Tea Market by Flavor, 2020-2030
Table Israel RTD Tea Market by Distribution Channel, 2020-2030
Chart Israel RTD Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Israel RTD Tea Market by Distribution Channel, 2020-2030
Table Israel RTD Tea Market Share (%), by Companies, 2020-2025
Chart Israel RTD Tea Market, by Companies, 2025
Table Israel RTD Tea Market Share (%), by Brands, 2020-2025
Chart Israel RTD Tea Market, by Brands, 2025
Table Israel – Population (Millions) and Forecast
Table Israel – Consumer Price Index (CPI) and Forecast
Table Israel – Gross Domestic Product and Forecast
Table Israel RTD Tea Market: Spend as a Proportion of GDP (%)
Table Israel RTD Tea Market: Consumption per Capita (Population)