From a value base that is set to expand by USD 7.1 million between 2025 and 2030, the RTD tea market in Georgia is projected to grow at a compound annual rate of 5.78%, reflecting a phase of steady but structurally evolving expansion. While the absolute market size remains relatively modest, the forecast trajectory underscores a gradual strengthening of demand fundamentals rather than a short-term rebound, positioning RTD tea as an increasingly relevant category within the country’s non-alcoholic beverages landscape.
At a structural level, market growth is being jointly underpinned by rising health awareness and sustained demand for convenience-oriented consumption. As consumers become more proactive in moderating intake of high-sugar carbonated soft drinks, RTD tea is gaining traction as a perceived healthier alternative that retains the immediacy and portability of ready-to-drink formats. This shift is supporting broader penetration across both everyday consumption occasions and on-the-go scenarios, reinforcing the category’s role as a functional substitute rather than a discretionary indulgence.
The current product mix remains anchored in traditional still RTD tea, with low-sugar and reduced-sugar variants still at an early stage of development. Limited consumer familiarity and a relatively narrow product offering have constrained faster adoption of these healthier formulations. However, this underdevelopment also points to a clear medium- to long-term structural opportunity, as incremental improvements in consumer education and portfolio diversification could unlock higher-value growth beyond baseline volume expansion.
From a channel perspective, the continued rollout of modern convenience-led retail formats has materially improved product accessibility and shelf visibility, acting as a primary catalyst for category uptake. E-commerce and other emerging channels play a complementary role by extending reach and reinforcing consumer engagement, rather than displacing physical retail. At the same time, competitive dynamics are increasingly tilting toward price and promotional intensity, reflecting heightened consumer sensitivity to value for money. As lower-priced alternatives proliferate, brand loyalty risks being diluted, suggesting that future market expansion is likely to be characterised by more rational, value-driven growth rather than margin-led acceleration.
Developed to support market planning and channel strategy, this data report maps out the RTD tea market in Georgia. With 2025 as its latest update point, it includes five years of historical data and six-year forecasts, helping teams align operations with future market realities.
What’s Inside the Report
Annual market size figures expressed in (Liters/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The segmentation of the Georgia RTD tea market is outlined below:
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, vending, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the RTD tea industry in Georgia, shedding light on the relative scale and market presence of major firms. Leading companies include: Geoplant Ltd, The Coca-Cola Company, Unilever PLC, etc.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Georgia RTD Tea Market – Distribution Channel Analysis
Company Shares Analysis
Geoplant Ltd
The Coca-Cola Company
Unilever PLC
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Georgia RTD Tea Market 2020-2030
Chart Georgia RTD Tea Market, Net Growth, 2020-2030
Chart Georgia RTD Tea Market, Growth Rates, 2020-2030
Table Georgia RTD Tea Market by Distribution Channel, 2020-2030
Chart Georgia RTD Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Georgia RTD Tea Market by Distribution Channel, 2020-2030
Table Georgia RTD Tea Market Share (%), by Companies, 2020-2025
Chart Georgia RTD Tea Market, by Companies, 2025
Table Georgia RTD Tea Market Share (%), by Brands, 2020-2025
Chart Georgia RTD Tea Market, by Brands, 2025
Table Georgia – Population (Millions) and Forecast
Table Georgia – Consumer Price Index (CPI) and Forecast
Table Georgia – Gross Domestic Product and Forecast
Table Georgia RTD Tea Market: Spend as a Proportion of GDP (%)
Table Georgia RTD Tea Market: Consumption per Capita (Population)