Colombia’s RTD tea market is expected to record net value gains of USD 23.1 million between 2025 and 2030, corresponding to a compound annual growth rate of 5.29%. This outlook points to a phase of gradual recovery rather than rapid expansion, as the category adjusts to shifting consumption patterns within a more health-conscious and price-sensitive environment. Growth dynamics are therefore incremental and structurally driven, rather than reflective of a broad surge in demand.
Health-related considerations are increasingly shaping category performance. Tighter policy scrutiny and rising price sensitivity continue to dampen demand for high-sugar beverages, encouraging consumers to migrate toward lighter, low-sugar or sugar-free options. In this context, RTD tea benefits from its positioning as a comparatively healthy and refreshing alternative, allowing it to defend share against carbonated drinks and juices. However, the pace of substitution remains measured, with RTD tea consolidating its role rather than rapidly expanding it.
Product innovation is contributing to category resilience, albeit with uneven impact. Flavour diversification, the use of natural or plant-based cues and selective premiumisation efforts are helping to refresh category perception and sustain consumer interest. Traditional still RTD tea remains the market backbone, while functional variants and kombucha continue to occupy niche positions, serving more as tools for image enhancement and consumption occasion extension than as material volume drivers.
Channel evolution further underpins this stabilisation. The rapid expansion of discount retail has intensified price competition and improved accessibility for mainstream RTD tea products, while digital platforms and e-commerce have enhanced brand reach and promotional efficiency. Overall, Colombia’s RTD tea growth is being supported by gradual health-led reformulation, effective price and channel alignment, and modest expansion of everyday hydration and social consumption occasions, rather than by any abrupt shift in consumer behaviour.
A detailed, data-driven overview of the RTD tea market in Colombia, including current market size, segmentation analysis, and forward projections to 2030. Updated in 2025, this report is ideal for market assessment, investment screening, and competitive benchmarking.
What’s Inside the Report
Annual market size figures expressed in (Liters/COP/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Colombia RTD tea market is structured as follows:
Flavor – e.g., black tea, green tea, others
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Updated market share data for major industry players in Colombia RTD tea market is included in the report, providing a snapshot of current competitive alignment. Key players covered include: POSTOBON S.A., The Coca-Cola Company, Unilever PLC, etc.
The report includes detailed market share analysis for major competitors across the total RTD tea market, alongside segment-level insights covering RTD tea, still RTD tea and regular RTD tea.
Market share analysis covered in the report:
Colombia RTD tea market share
Colombia still RTD tea market share
Colombia regular RTD tea market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Colombia RTD Tea Market – Flavor Analysis
Colombia RTD Tea Market – Distribution Channel Analysis
Company Shares Analysis
POSTOBON S.A.
The Coca-Cola Company
Unilever PLC
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Colombia RTD Tea Market 2020-2030
Chart Colombia RTD Tea Market, Net Growth, 2020-2030
Chart Colombia RTD Tea Market, Growth Rates, 2020-2030
Table Colombia RTD Tea Market by Flavor, 2020-2030
Chart Colombia RTD Tea Market by Flavor, CAGR Historic and Forecast, 2020-2030
Chart Colombia RTD Tea Market by Flavor, 2020-2030
Table Colombia RTD Tea Market by Distribution Channel, 2020-2030
Chart Colombia RTD Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Colombia RTD Tea Market by Distribution Channel, 2020-2030
Table Colombia RTD Tea Market Share (%), by Companies, 2020-2025
Chart Colombia RTD Tea Market, by Companies, 2025
Table Colombia RTD Tea Market Share (%), by Brands, 2020-2025
Chart Colombia RTD Tea Market, by Brands, 2025
Table Colombia – Population (Millions) and Forecast
Table Colombia – Consumer Price Index (CPI) and Forecast
Table Colombia – Gross Domestic Product and Forecast
Table Colombia RTD Tea Market: Spend as a Proportion of GDP (%)
Table Colombia RTD Tea Market: Consumption per Capita (Population)