Brazil’s RTD tea market is forecast to grow from USD 755.0 million in 2025 to USD 954.5 million by 2030, implying a compound annual growth rate of 4.8%. While this trajectory points to continued expansion, it also highlights a category that remains relatively underdeveloped within the country’s broader non-alcoholic beverages landscape. Growth is therefore characterised by a balance between emerging momentum and persistent structural constraints, rather than a decisive shift toward mass-market adoption.
On the demand side, RTD tea continues to register gains in retail, yet its non-essential nature limits its ability to compete consistently with traditional soft drinks and rapidly expanding functional beverages. Consumers often prioritise categories with stronger habitual consumption or clearer functional benefits, leaving RTD tea exposed to substitution pressure. This challenge is compounded by a relatively slow pace of product innovation, with natural ingredients, functional positioning and health-led narratives yet to be fully leveraged to broaden appeal or justify premium pricing.
Within the current category structure, conventional still RTD tea remains the primary growth anchor, supported by higher consumer familiarity and relatively manageable price points. At the same time, early signs of a sugar-reduction shift are emerging, driven by rising health awareness and the prospect of tighter regulatory scrutiny on sugary drinks. These dynamics suggest latent potential for low-sugar formulations, although their impact has so far been incremental rather than transformative.
Looking ahead, future growth is likely to hinge on RTD tea’s convenience advantage and its ability to extend relevance across year-round consumption occasions. Deeper engagement with natural ingredient positioning and sugar reduction could help strengthen differentiation, particularly in foodservice settings and among higher-income consumers more receptive to health-oriented offerings. Even so, RTD tea is expected to retain a niche profile, with its development pace lagging behind more innovation-led categories such as functional beverages.
Updated in 2025, this report delivers a full view of the RTD tea sector in Brazil from 2020 to 2030, offering essential data for informed planning and market assessment.
What’s Inside the Report
Annual market size figures expressed in (Liters/BRL/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The segmentation of the Brazil RTD tea market is outlined below:
Product type – e.g., RTD sparkling tea, still RTD tea
Type – e.g., no/low-sugar RTD tea, regular RTD tea
Flavor – e.g., black tea, green tea, others
Distribution channel – e.g., bars and HoReCa, forecourts, general merchandise stores, hypermarkets, small grocery stores, supermarkets, warehouse clubs, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The report features market share data for leading players in the RTD tea sector in Brazil, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include: Beba Rio Distribuidora de Bebidas e Alimentos Eireli, Biozen Industria de Bebidas Ltda, Fermentare Producao & Comercio de Produtos Naturais Ltda, Incrivel Comercio de Bebidas e Alimentos Ltda, Tao Industria de Bebidas Ltda, The Coca-Cola Company, Unilever PLC, Wow Industria e Comercio Ltda, etc.
The report includes detailed market share analysis for major competitors across the total RTD tea market, alongside segment-level insights covering RTD tea, RTD sparkling tea, still RTD tea, regular RTD tea and reduced-sugar RTD tea.
Market share analysis covered in the report:
Brazil RTD tea market share
Brazil RTD sparkling tea market share
Brazil still RTD tea market share
Brazil regular RTD tea market share
Brazil reduced-sugar RTD tea market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Brazil RTD Tea Market – Product Type Analysis
Brazil RTD Tea Market – Type Analysis
Brazil RTD Tea Market – Flavor Analysis
Brazil RTD Tea Market – Distribution Channel Analysis
Company Shares Analysis
Beba Rio Distribuidora de Bebidas e Alimentos Eireli
Biozen Industria de Bebidas Ltda
Fermentare Producao & Comercio de Produtos Naturais Ltda
Incrivel Comercio de Bebidas e Alimentos Ltda
Tao Industria de Bebidas Ltda
The Coca-Cola Company
Unilever PLC
Wow Industria e Comercio Ltda
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Brazil RTD Tea Market 2020-2030
Chart Brazil RTD Tea Market, Net Growth, 2020-2030
Chart Brazil RTD Tea Market, Growth Rates, 2020-2030
Table Brazil RTD Tea Market by Product Type, 2020-2030
Chart Brazil RTD Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Brazil RTD Tea Market by Product Type, 2020-2030
Table Brazil RTD Tea Market by Type, 2020-2030
Chart Brazil RTD Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Brazil RTD Tea Market by Type, 2020-2030
Table Brazil RTD Tea Market by Flavor, 2020-2030
Chart Brazil RTD Tea Market by Flavor, CAGR Historic and Forecast, 2020-2030
Chart Brazil RTD Tea Market by Flavor, 2020-2030
Table Brazil RTD Tea Market by Distribution Channel, 2020-2030
Chart Brazil RTD Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Brazil RTD Tea Market by Distribution Channel, 2020-2030
Table Brazil RTD Tea Market Share (%), by Companies, 2020-2025
Chart Brazil RTD Tea Market, by Companies, 2025
Table Brazil RTD Tea Market Share (%), by Brands, 2020-2025
Chart Brazil RTD Tea Market, by Brands, 2025
Table Brazil – Population (Millions) and Forecast
Table Brazil – Consumer Price Index (CPI) and Forecast
Table Brazil – Gross Domestic Product and Forecast
Table Brazil RTD Tea Market: Spend as a Proportion of GDP (%)
Table Brazil RTD Tea Market: Consumption per Capita (Population)