Over the five-year period to 2030, the Belgium RTD tea market is expected to increase in value by USD 6.1 million, implying a subdued CAGR of just 0.33%. This modest expansion underscores a market that is experiencing only episodic stabilisation rather than a genuine return to growth. Short-term improvements have been supported by favourable weather conditions and a steady flow of new product introductions, which have helped lift seasonal consumption. However, these factors have not been sufficient to reverse the category’s longer-term downward trajectory, which is increasingly shaped by structural shifts in consumer health perceptions.
At the core of this pressure lies a reassessment of RTD tea’s health positioning. Once regarded as a comparatively healthier alternative to traditional soft drinks, RTD tea is now facing closer scrutiny as sugar reduction, nutritional transparency and demonstrable functional benefits become baseline expectations rather than differentiators. As these standards tighten, the category’s sugar profiles and limited added-health credentials have become more visible to consumers, leading to a gradual reclassification of RTD tea alongside conventional soft drinks. This repositioning has exposed the category to similar structural headwinds as carbonated beverages, constraining its relevance in everyday consumption.
Within this context, sparkling RTD tea has shown relatively stronger short-term momentum, particularly during warmer periods when demand for refreshing, ready-to-drink options rises. Yet this performance remains largely cyclical, driven by weather-dependent, immediate-consumption occasions rather than sustained shifts in consumer behaviour. At the same time, beverages with clearer functional positioning, stronger natural cues or more explicit health benefits continue to divert demand away from RTD tea, intensifying competitive pressure and further diluting the category’s value proposition.
From a channel perspective, greater convenience orientation and fragmented consumption patterns have increased the role of small-format retail and immediate-consumption locations. While this evolution has supported redistribution within the category, it has delivered limited support to aggregate growth. Overall, the Belgian RTD tea market remains in a phase characterised by weakening positioning and constrained value renewal. In the absence of products that combine acceptable pricing with a coherent health narrative and clearly articulated functionality, market performance is likely to remain defined by slow contraction punctuated by short-lived, weather-driven fluctuations.
This market intelligence report presents structured, quantitative insights into the RTD tea industry in Belgium. With a data timeline extending from 2020 to 2030, and last updated in 2025, it serves as a valuable tool for consultants, analysts, and planners conducting market feasibility assessments and demand forecasts.
What’s Inside the Report
Annual market size figures expressed in (Liters/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Belgium RTD tea market is categorized into the following segments:
Product type – e.g., RTD sparkling tea, still RTD tea
Type – e.g., no/low-sugar RTD tea, regular RTD tea
Flavor – e.g., black tea, green tea, others
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, vending, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
The study outlines the distribution of market share among key players in the RTD tea industry in Belgium, offering visibility into brand dominance and market leadership. Major participants include: Acqua Minerale San Benedetto S.p.A., Asteriscos & Reticencias, S.A., Bos Brands (Pty) Ltd., Flower of Life Ltd., Hornell Brewing Co., Norslund Group A/S, Red Bull GmbH, Suntory Holdings Limited, TAO Family NV, The Coca-Cola Company, Unilever PLC, Yugen BVBA, etc.
Market share data is presented for top-performing companies in the overall RTD tea sector, as well as for individual segments such as RTD tea, RTD sparkling tea, still RTD tea, regular RTD tea and reduced-sugar RTD tea, enabling a granular view of competitive dynamics.
Market share analysis covered in the report:
Belgium RTD tea market share
Belgium RTD sparkling tea market share
Belgium still RTD tea market share
Belgium regular RTD tea market share
Belgium reduced-sugar RTD tea market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Belgium RTD Tea Market – Product Type Analysis
Belgium RTD Tea Market – Type Analysis
Belgium RTD Tea Market – Flavor Analysis
Belgium RTD Tea Market – Distribution Channel Analysis
Company Shares Analysis
Acqua Minerale San Benedetto S.p.A.
Asteriscos & Reticencias, S.A.
Bos Brands (Pty) Ltd.
Flower of Life Ltd.
Hornell Brewing Co.
Norslund Group A/S
Red Bull GmbH
Suntory Holdings Limited
TAO Family NV
The Coca-Cola Company
Unilever PLC
Yugen BVBA
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Belgium RTD Tea Market 2020-2030
Chart Belgium RTD Tea Market, Net Growth, 2020-2030
Chart Belgium RTD Tea Market, Growth Rates, 2020-2030
Table Belgium RTD Tea Market by Product Type, 2020-2030
Chart Belgium RTD Tea Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Belgium RTD Tea Market by Product Type, 2020-2030
Table Belgium RTD Tea Market by Type, 2020-2030
Chart Belgium RTD Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Belgium RTD Tea Market by Type, 2020-2030
Table Belgium RTD Tea Market by Flavor, 2020-2030
Chart Belgium RTD Tea Market by Flavor, CAGR Historic and Forecast, 2020-2030
Chart Belgium RTD Tea Market by Flavor, 2020-2030
Table Belgium RTD Tea Market by Distribution Channel, 2020-2030
Chart Belgium RTD Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Belgium RTD Tea Market by Distribution Channel, 2020-2030
Table Belgium RTD Tea Market Share (%), by Companies, 2020-2025
Chart Belgium RTD Tea Market, by Companies, 2025
Table Belgium RTD Tea Market Share (%), by Brands, 2020-2025
Chart Belgium RTD Tea Market, by Brands, 2025
Table Belgium – Population (Millions) and Forecast
Table Belgium – Consumer Price Index (CPI) and Forecast
Table Belgium – Gross Domestic Product and Forecast
Table Belgium RTD Tea Market: Spend as a Proportion of GDP (%)
Table Belgium RTD Tea Market: Consumption per Capita (Population)