Description

Pet food is animal feed intended for consumption by pets. Typically sold in pet stores and supermarkets, it is usually specific to the type of animal, such as dog, cat, as well as bird food or fish. The pet food market in Morocco is set to grow at a healthy compound annual growth rate (CAGR) of 4.2% in the next five years, according to StrategyHelix. Pets provide well-being benefits for people because humans imbue these animals with socially-supportive attributes, that in turn, psychologically translate into experiencing social support from them. Nowadays, the majority of dog and cat owners report that their pet is a family member just like anyone else. The humanization of pets is the main driver for the pet food market. With this increase in humanization, pets are being treated with more care and hygiene, which has increased consumer demand for high-quality pet food products.

The report provides up-to-date market size data for period 2018-2021 and forecast to 2028 covering key market aspects like sales value and volume for pet food. The Morocco pet food market is segmented on the basis of product, pricing, and retail channel. By product, the pet food market in Morocco has been segmented into cat food, dog food, others. Based upon pricing, the pet food market in Morocco is categorized into economy pet food, premium pet food. According to the research, the economy pet food segment had the largest share in the pet food market in Morocco. On the basis of retail channel, the pet food market in Morocco has been segmented into e-commerce, pet specialty stores, supermarkets and hypermarkets, veterinary clinics, others.

The dog food market is further segmented into dry dog food, mixers & treats, and wet dog food. The dry dog food segment is estimated to account for the largest share of the pet food market in Morocco. Furthermore, the cat food market has been categorized into dry cat food, mixers & treats, and wet cat food. The dry cat food segment held the largest share of the Morocco pet food market in 2021 and is anticipated to hold its share during the forecast period. The other pet food market is further divided into bird food, fish food, and others.

The Morocco pet food market is highly competitive. As of 2021, the major players in the Morocco pet food market were Mars Incorporated, C&D Foods Ltd. (ABP Food Group Ltd.), Nestle S.A., Nutrivet Groupe, Animal Planet SA, Monge & C. S.p.a., Morando S.p.A., Versele-Laga NV, Connex United Processors’ Group. Competitive landscape gives a description of the competitive nature of the pet food market in Morocco and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.

The report is an invaluable resource for companies and organizations active in this industry. It provides a cohesive picture of the pet food market to help drive informed decision making for industry executives, policy makers, academic, and analysts.

Report Scope

Product: cat food, dog food, others
Pricing: economy pet food, premium pet food
Retail channel: e-commerce, pet specialty stores, supermarkets and hypermarkets, veterinary clinics, others
Years considered: this report covers the period 2018 to 2028
Company mentioned: Mars Incorporated, C&D Foods Ltd. (ABP Food Group Ltd.), Nestle S.A., Nutrivet Groupe, Animal Planet SA, Monge & C. S.p.a., Morando S.p.A., Versele-Laga NV, Connex United Processors’ Group

Key Benefits for Stakeholders

– Get a comprehensive picture of the Morocco pet food market
– Identify regional strategies and strategic priorities on the basis of local data
– Pinpoint growth sectors and trends for investment

Table of Contents

Part 1. Introduction
– Scope of the study
– Study period
– Geographical scope
– Research methodology
Part 2. Pet food market overview
Part 3. Market breakdown by product
– Cat food
– Dog food
– Others
Part 4. Market breakdown by pricing
– Economy pet food
– Premium pet food
Part 5. Market breakdown by retail channel
– E-commerce
– Pet specialty stores
– Supermarkets and hypermarkets
– Veterinary clinics
– Others
Part 6. Key companies
– Mars, Incorporated
– C&D Foods Ltd. (ABP Food Group Ltd.)
– Nestle S.A.
– Nutrivet Groupe
– Animal Planet SA
– Monge & C. S.p.a.
– Morando S.p.A.
– Versele-Laga NV
– Connex United Processors’ Group
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