According to the latest estimates, the pet food market in Kenya, in terms of revenue, is anticipated to progress at a CAGR of 8.3% during the forecast period, 2024-2029. The Kenyan pet food market is driven by a rising middle class with increasing disposable income, leading to a shift in pet ownership trends and a growing demand for quality pet nutrition. Urbanization is also playing a significant role, as more people move to cities where pets are becoming part of modern family life, thereby boosting the need for convenient and commercially available pet food options. Additionally, the expansion of retail and online platforms is making a variety of pet food products more accessible to consumers across the country, further supporting market growth.
The report offers a comprehensive evaluation of the Kenya pet food market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as pet type, type, pricing, ingredient, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the pet food industry.
Market Segmentation
The pet food market in Kenya is classified into the following segments:
Pet type: cat (dry food, wet food, toppers & mixers), dog (dry food, wet food, toppers & mixers), bird, fish, others
Type: therapeutic pet foods, non-therapeutic pet foods
Pricing: economy pet food, premium/super premium pet food
Ingredient: acidity regulators, cereals, coloring agents, fats and oils, flours, humectants, proteins, sweeteners, vitamins and minerals, others
Distribution channel: supermarkets and hypermarkets, pet shops, veterinary clinics, e-commerce, others
The Kenya pet food market is segmented on the basis of pet type, type, pricing, ingredient, and distribution channel. By pet type, the pet food market in Kenya has been segmented into cat (dry food, wet food, toppers & mixers), dog (dry food, wet food, toppers & mixers), bird, fish, and others. Based upon type, the pet food market in Kenya is categorized into therapeutic pet foods, and non-therapeutic pet foods. On the basis of pricing, the pet food market in Kenya has been segmented into economy pet food, and premium/super premium pet food. By ingredient, the pet food market in Kenya has been segmented into acidity regulators, cereals, coloring agents, fats and oils, flours, humectants, proteins, sweeteners, vitamins and minerals, and others. Based on distribution channel, the pet food market in Kenya is categorized into supermarkets and hypermarkets, pet shops, veterinary clinics, e-commerce, and others.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya pet food market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya pet food market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya pet food market with informed projections.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewKenya pet food market – pet type analysis
Kenya pet food market – type analysis
Kenya pet food market – pricing analysis
Kenya pet food market – ingredient analysis
Kenya pet food market – distribution channel analysis
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Kenya pet food market 2019-2029
Chart Kenya pet food market, net growth, 2019-2029
Chart Kenya pet food market, growth rates, 2019-2029
Table Kenya pet food market by pet type, 2019-2029
Chart Kenya pet food market by pet type, CAGR historic and forecast, 2019-2029
Chart Kenya pet food market by pet type, 2019-2029
Table Kenya pet food market by type, 2019-2029
Chart Kenya pet food market by type, CAGR historic and forecast, 2019-2029
Chart Kenya pet food market by type, 2019-2029
Table Kenya pet food market by pricing, 2019-2029
Chart Kenya pet food market by pricing, CAGR historic and forecast, 2019-2029
Chart Kenya pet food market by pricing, 2019-2029
Table Kenya pet food market by ingredient, 2019-2029
Chart Kenya pet food market by ingredient, CAGR historic and forecast, 2019-2029
Chart Kenya pet food market by ingredient, 2019-2029
Table Kenya pet food market by distribution channel, 2019-2029
Chart Kenya pet food market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Kenya pet food market by distribution channel, 2019-2029
Table Kenya – population (millions) and forecast
Table Kenya – consumer price index (CPI) and forecast
Table Kenya – gross domestic product and forecast
Table Kenya pet food market: spend as a proportion of GDP (%)
Table Kenya pet food market: consumption per capita (population)