Portugal Pet Care Market 2025

The Portuguese pet care market is projected to grow from USD 767.3 million in 2024 to USD 1,010.8 million by 2030, reflecting a steady 4.7% CAGR, as evolving consumer preferences and technological innovation reshape the industry landscape. While demonstrating relative resilience to economic pressures, the sector faces mounting challenges from inflationary pressures and reduced purchasing power, forcing manufacturers to balance cost optimization with premiumization trends. This delicate equilibrium is driving ingredient innovation, with companies like Maxi Pet pioneering alternative protein sources such as egg membranes and insect-based formulations, alongside locally-sourced components like carob that cater to both nutritional demands and cost considerations.

Sustainability has emerged as a critical competitive differentiator, influencing product development across packaging and formulation strategies. Manufacturers are increasingly adopting recycled and recyclable materials while exploring circular economy approaches like utilizing animal by-products (salmon skin, sardine heads) for pet treats, as demonstrated by Bake My Dog Happy’s product lines. This environmental focus intersects with growing health consciousness, spurring demand for certified products that promise both pet wellbeing and ecological responsibility.

Technological integration is accelerating, with smart feeders, app-controlled portion management systems, and advanced hydration solutions gaining traction among tech-savvy pet owners. The humanization trend continues to expand market boundaries, creating opportunities in ancillary services including pet insurance, specialized accommodation, and care services that remain underdeveloped in Portugal compared to other European markets. Non-traditional players like paper manufacturer Renova are capitalizing on this expansion by introducing pet-specific hygiene products, signaling the market’s broadening scope.

The report offers a comprehensive analysis of the Portugal pet care market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, pet type and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.

Market Segmentation

The following outlines the segmentation of the Portugal pet care market:
Product type: pet food (cat food, bird food, dog food, fish food, small mammal and reptile food), pet products (accessories, cat litter, pet grooming products, pet healthcare, others)
Pet type: cat, dog, bird, fish, others
Distribution channel: discounters, e-commerce, general merchandise stores, hypermarkets, pet stores, small grocery stores, supermarkets, veterinary clinics, others

The segmentation of the Portugal pet care market product type, pet type and distribution channel. By product type, the market features pet food (cat food, bird food, dog food, fish food, small mammal and reptile food), and pet products (accessories, cat litter, pet grooming products, pet healthcare, others). Pet type segments encompass cat, dog, bird, fish, and others. Distribution channel segmentation comprises discounters, e-commerce, general merchandise stores, hypermarkets, pet stores, small grocery stores, supermarkets, veterinary clinics, and others.

Competitive Landscape

Key players in the pet care market consist of Agrolimen SA, Beaphar B.V., Boehringer Ingelheim Auslandsbeteiligungs GmbH, Chemi-Vit s.r.l, Colgate-Palmolive Company, Elanco Animal Health Incorporated, Gonzalo Zaragoza Manresa S.L., Grupo Saprogal, JBL GmbH & Co. KG, Mars Incorporated, Maxi Pet Lda, Merck & Co. Inc., Naturea Petfoods, Nestle S.A., Pet Beheer B.V., Qian Hu Corporation Limited, Riga SA, Spectrum Brands Holdings Inc., Tolsa S.A., Trixie Heimtierbedarf GmbH & Co. KG, Versele-Laga NV and Vitakraft pet care GmbH & Co. KG.

This report delivers an in-depth examination of leading companies in the pet care sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Portugal pet care market.
Gain in-depth analysis and forecasts for the key segments of the Portugal pet care market: product type, pet type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Portugal pet care market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Portugal pet care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Portugal Pet Care Market – Product Type Analysis
Portugal Pet Care Market – Pet Type Analysis
Portugal Pet Care Market – Distribution Channel Analysis
Key Players and Market Share
Agrolimen SA
Beaphar B.V.
Boehringer Ingelheim Auslandsbeteiligungs GmbH
Chemi-Vit s.r.l
Colgate-Palmolive Company
Elanco Animal Health Incorporated
Gonzalo Zaragoza Manresa S.L.
Grupo Saprogal
JBL GmbH & Co. KG
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Portugal Pet Care Market 2020-2030
Chart Portugal Pet Care Market, Net Growth, 2020-2030
Chart Portugal Pet Care Market, Growth Rates, 2020-2030
Table Portugal Pet Care Market by Product Type, 2020-2030
Chart Portugal Pet Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Portugal Pet Care Market by Product Type, 2020-2030
Table Portugal Pet Care Market by Pet Type, 2020-2030
Chart Portugal Pet Care Market by Pet Type, CAGR Historic and Forecast, 2020-2030
Chart Portugal Pet Care Market by Pet Type, 2020-2030
Table Portugal Pet Care Market by Distribution Channel, 2020-2030
Chart Portugal Pet Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Portugal Pet Care Market by Distribution Channel, 2020-2030
Table Portugal – Population (Millions) and Forecast
Table Portugal – Consumer Price Index (CPI) and Forecast
Table Portugal – Gross Domestic Product and Forecast
Table Portugal Pet Care Market: Spend as a Proportion of GDP (%)
Table Portugal Pet Care Market: Consumption per Capita (Population)

Companies Mentioned

Agrolimen SA
Beaphar B.V.
Boehringer Ingelheim Auslandsbeteiligungs GmbH
Chemi-Vit s.r.l
Colgate-Palmolive Company
Elanco Animal Health Incorporated
Gonzalo Zaragoza Manresa S.L.
Grupo Saprogal
JBL GmbH & Co. KG
Mars, Incorporated
Maxi Pet Lda
Merck & Co., Inc.
Naturea Petfoods
Nestle S.A.
Pet Beheer B.V.
Qian Hu Corporation Limited
Riga SA
Spectrum Brands Holdings, Inc.
Tolsa S.A.
Trixie Heimtierbedarf GmbH & Co. KG
Versele-Laga NV
Vitakraft pet care GmbH & Co. KG