Philippines Pet Care Market 2025

In 2024, the Philippine pet care market staged a modest rebound following a marked slowdown in 2023, when elevated inflationary pressures weighed heavily on consumer spending. The previous year’s deceleration in retail current value growth had signaled the end of the pandemic-driven boom in pet adoption and discretionary pet care spending. However, by 2024, a combination of stabilizing economic indicators and underlying demographic trends supported a more positive – if still cautious – market environment. While household budgets remained under strain, particularly among lower- and middle-income segments, continued growth in the pet population helped sustain demand, providing a buffer against broader macroeconomic headwinds.

Crucially, the trend of pet humanization gained further traction in the Philippines. This global phenomenon found firmer footing in the local context, with more Filipino pet owners embracing the notion of pets as family members. The impact of this shift was evident in the increased visibility of specialized pet products and services, as well as a noticeable uptick in consumer awareness regarding animal well-being and nutrition. Although the country remained in the early stages of packaged pet food adoption, the pet humanization trend began to challenge traditional practices, such as feeding pets with table scraps, particularly in urban areas.

The economy segment proved to be a resilient driver of volume growth, especially within the dog and cat food categories, as inflation-wary consumers increasingly sought affordable alternatives. This migration toward lower-priced options eroded the performance of the mid-tier segment, which struggled to justify its positioning amidst rising price sensitivity. Yet the premium segment delivered a strong performance once again, underscoring the growing bifurcation in consumer behavior. Wealthier pet owners, largely insulated from cost pressures, maintained their appetite for high-end offerings, viewing them as an extension of their own quality-of-life standards applied to their pets. Their buying habits remained consistent, underpinned by emotional investment in pet welfare rather than price elasticity.

Despite the relative nascency of the commercial pet care sector, 2024 witnessed rapid diversification beyond food and consumables. Ancillary services experienced notable expansion, tapping into the aspirational shift in pet ownership. Grooming salons, veterinary wellness centers, boutique pet hotels, and even niche offerings such as pet weddings gained traction, particularly in affluent districts. Insurance products tailored for pets also began to emerge, pointing to the formalization of a once-informal market. The proliferation of pet-friendly commercial establishments – such as malls outfitted with pet parks and pet-designated areas – symbolized a broader cultural acceptance of pets in public life and laid critical groundwork for the long-term premiumisation of the market. These developments, while still unevenly distributed across the archipelago, reflected the growing commercial potential of pet care as a lifestyle-oriented sector in the Philippines.

The report delivers a comprehensive dataset on the Philippines pet care market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type, pet type and distribution channel.

Market Segmentation

The Philippines pet care market is categorized into the following segments:
Product type: pet food (cat food, bird food, dog food, fish food, small mammal and reptile food), pet products (accessories, cat litter, pet grooming products, pet healthcare, others)
Pet type: cat, dog, bird, fish, others
Distribution channel: e-commerce, home product stores, hypermarkets, pet stores, small grocery stores, supermarkets, veterinary clinics, others

The Philippines pet care market is segmented by product type, pet type and distribution channel. By product type, the market includes pet food (cat food, bird food, dog food, fish food, small mammal and reptile food), and pet products (accessories, cat litter, pet grooming products, pet healthcare, others). Pet type segments are divided into cat, dog, bird, fish, and others. Distribution channel segmentation comprises e-commerce, home product stores, hypermarkets, pet stores, small grocery stores, supermarkets, veterinary clinics, and others.

Competitive Landscape

The market features leading players such as AMN SHIELD INC., Ampro Pet Nutrition Inc., AVLI Biocare Inc., Biochemica Inc., Charoen Pokphand Foods Public Company Limited, Consumer Care Products Incorporated (CCPI), Elanco Animal Health Incorporated, Gilbert Emerson Marketing Corporation, Herbalmed Asia Incorporated, INABA PETFOOD Co. Ltd., Leomie Jhoy Enterprises, Mars Incorporated, Mikolas Trading Corporation, Monge & C. S.p.a., Nestle S.A., Pet One Inc., San Miguel Corporation, The Archer-Daniels-Midland Company, Universal Robina Corporation (URC) and Xingtai Nuode Pet Products Co. Ltd.

This comprehensive report analyzes the performance of leading companies in the pet care sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Philippines pet care market.
Gain in-depth analysis and forecasts for the key segments of the Philippines pet care market: product type, pet type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Philippines pet care market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Philippines pet care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Philippines Pet Care Market – Product Type Analysis
Philippines Pet Care Market – Pet Type Analysis
Philippines Pet Care Market – Distribution Channel Analysis
Key Players and Market Share
AMN SHIELD, INC.
Ampro Pet Nutrition, Inc.
AVLI Biocare, Inc.
Biochemica Inc.
Charoen Pokphand Foods Public Company Limited
Consumer Care Products, Incorporated (CCPI)
Elanco Animal Health Incorporated
Gilbert Emerson Marketing Corporation
Herbalmed Asia Incorporated
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Philippines Pet Care Market 2020-2030
Chart Philippines Pet Care Market, Net Growth, 2020-2030
Chart Philippines Pet Care Market, Growth Rates, 2020-2030
Table Philippines Pet Care Market by Product Type, 2020-2030
Chart Philippines Pet Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Philippines Pet Care Market by Product Type, 2020-2030
Table Philippines Pet Care Market by Pet Type, 2020-2030
Chart Philippines Pet Care Market by Pet Type, CAGR Historic and Forecast, 2020-2030
Chart Philippines Pet Care Market by Pet Type, 2020-2030
Table Philippines Pet Care Market by Distribution Channel, 2020-2030
Chart Philippines Pet Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Philippines Pet Care Market by Distribution Channel, 2020-2030
Table Philippines – Population (Millions) and Forecast
Table Philippines – Consumer Price Index (CPI) and Forecast
Table Philippines – Gross Domestic Product and Forecast
Table Philippines Pet Care Market: Spend as a Proportion of GDP (%)
Table Philippines Pet Care Market: Consumption per Capita (Population)

Companies Mentioned

AMN SHIELD, INC.
Ampro Pet Nutrition, Inc.
AVLI Biocare, Inc.
Biochemica Inc.
Charoen Pokphand Foods Public Company Limited
Consumer Care Products, Incorporated (CCPI)
Elanco Animal Health Incorporated
Gilbert Emerson Marketing Corporation
Herbalmed Asia Incorporated
INABA PETFOOD Co., Ltd.
Leomie Jhoy Enterprises
Mars, Incorporated
Mikolas Trading Corporation
Monge & C. S.p.a.
Nestle S.A.
Pet One Inc.
San Miguel Corporation
The Archer-Daniels-Midland Company
Universal Robina Corporation (URC)
Xingtai Nuode Pet Products Co., Ltd.