USA Perfume Market 2025

The US perfume market demonstrated robust expansion, growing by $5.4 billion at a compound annual growth rate of 5.5% during the forecast period. This sustained growth reflected fundamental shifts in consumption patterns across demographic groups, with Millennials and Generation X maintaining particularly high usage frequencies that drove category momentum. Generation Z emerged as the most engaged demographic in terms of daily fragrance application, pioneering the concept of “perfume wardrobes” where multiple scents were curated for different occasions and moods. This behavioral shift created new opportunities for brands to develop complementary scent portfolios and smaller-format offerings tailored to younger consumers’ desire for variety and self-expression through fragrance.

The premium segment continued to outperform the broader market, with men’s fragrances registering slightly stronger value growth than women’s offerings. This divergence signaled evolving male grooming habits as American men became more invested in personal fragrance as an extension of their self-care routines. Market participants successfully capitalized on this trend through targeted marketing campaigns and product innovations that reframed men’s perfumes as essential lifestyle accessories rather than discretionary purchases. Concurrently, the market responded to growing consumer demand for wellness-oriented beauty products by accelerating the “skinification” of perfumes. Brands reformulated products to meet clean beauty standards, emphasizing hypoallergenic properties, skin-friendly ingredients, and transparent labeling that addressed concerns about sensitive skin compatibility.

Clean fragrance claims became increasingly prominent as US consumers applied the same ingredient scrutiny to perfumes as they did to skincare products. Market leaders responded by developing fragrances that met varying consumer definitions of “clean” – from vegan and cruelty-free formulations to products free from specific synthetic ingredients. This reformulation movement coincided with broader industry efforts to educate consumers about fragrance safety and sustainability, creating new product differentiators in a competitive market. The convergence of these trends – demographic usage patterns, gender-specific growth opportunities, and clean beauty influences – collectively reshaped the US fragrance landscape, driving both premiumization and ingredient transparency as key purchase considerations across consumer segments.

This report delivers a deep dive into the USA perfume market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, price range, packaging and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Market Segmentation

The segmentation of the USA perfume market is outlined below:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: apparel stores, beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, supermarkets, warehouse clubs, others

The USA perfume market is categorized by product type, price range, packaging and distribution channel. In terms of product type, the market is segmented into men’s perfume, women’s perfume, and unisex perfume. Price range segmentation includes mass, and premium. The packaging segmentation covers glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises apparel stores, beauty and personal care stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, supermarkets, warehouse clubs, and others.

Competitive Landscape

The market features leading players such as Bath & Body Works Inc., Betterware de Mexico S.A.P.I. de C.V. (JAFRA), Chanel S.A., Coty Inc., Dolce & Gabbana S.R.L., Euroitalia S.R.L., Glossier Inc., Hermes International SCA, Inter Parfums Inc., LG Household & Health Care Ltd., L’Occitane International S.A., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mary Kay Inc., Parfums de Coeur Ltd., PUIG SL, Revlon Inc., Shiseido Company Limited, The Estee Lauder Companies Inc. and Victoria’s Secret & Co.

This report presents an extensive analysis of major entities in the perfume market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the USA perfume market.
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Gain deep insights into the dynamics of the USA perfume market.
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Anticipate the future trajectory of the USA perfume market with informed projections.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
USA Perfume Market – Product Type Analysis
USA Perfume Market – Price Range Analysis
USA Perfume Market – Packaging Analysis
USA Perfume Market – Distribution Channel Analysis
Company Shares Analysis
Bath & Body Works, Inc.
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)
Chanel S.A.
Coty Inc.
Dolce & Gabbana S.R.L.
Euroitalia S.R.L.
Glossier Inc.
Hermes International SCA
Inter Parfums, Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table USA Perfume Market 2020-2030
Chart USA Perfume Market, Net Growth, 2020-2030
Chart USA Perfume Market, Growth Rates, 2020-2030
Table USA Perfume Market by Product Type, 2020-2030
Chart USA Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart USA Perfume Market by Product Type, 2020-2030
Table USA Perfume Market by Price Range, 2020-2030
Chart USA Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart USA Perfume Market by Price Range, 2020-2030
Table USA Perfume Market by Packaging, 2020-2030
Chart USA Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart USA Perfume Market by Packaging, 2020-2030
Table USA Perfume Market by Distribution Channel, 2020-2030
Chart USA Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart USA Perfume Market by Distribution Channel, 2020-2030
Table USA Perfume Market Share (%), by Companies, 2020-2024
Chart USA Perfume Market, by Companies, 2024
Table USA Perfume Market Share (%), by Brands, 2020-2024
Chart USA Perfume Market, by Brands, 2024
Table USA – Population (Millions) and Forecast
Table USA – Consumer Price Index (CPI) and Forecast
Table USA – Gross Domestic Product and Forecast
Table USA Perfume Market: Spend as a Proportion of GDP (%)
Table USA Perfume Market: Consumption per Capita (Population)

Companies Mentioned

Bath & Body Works, Inc.
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)
Chanel S.A.
Coty Inc.
Dolce & Gabbana S.R.L.
Euroitalia S.R.L.
Glossier Inc.
Hermes International SCA
Inter Parfums, Inc.
LG Household & Health Care, Ltd.
L’Occitane International S.A.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mary Kay Inc.
Parfums de Coeur, Ltd.
PUIG SL
Revlon, Inc.
Shiseido Company, Limited
The Estee Lauder Companies Inc.
Victoria’s Secret & Co.