The United Kingdom perfume market exhibited consistent growth, expanding by $2.1 billion at a compound annual growth rate of 8.1% between 2025 and 2030. This sustained performance reflected the market’s maturation as British consumers, particularly in metropolitan areas like London, developed more sophisticated fragrance preferences aligned with the country’s fashion-conscious culture. The premium segment emerged as the primary growth engine, benefiting from both genuine trading-up behavior and inflationary pressures that elevated average unit prices across the category. This premiumization trend was further reinforced by post-pandemic consumption shifts, where fragrances transitioned from being purely social accessories to integral components of personal wellness routines, with particular emphasis on their mood-enhancing and therapeutic properties.
Consumer demand increasingly prioritized fragrance formulations featuring natural ingredients, as scent profiles became more closely associated with mental wellbeing benefits. This shift mirrored broader health and wellness trends permeating the UK personal care market, with buyers demonstrating willingness to pay premium prices for perfumes positioned at the intersection of luxury and holistic self-care. Simultaneously, the market witnessed growing fragmentation as Generation Z consumers in particular sought distinctive, personalized scent experiences that served as expressions of individual identity. This created fertile ground for niche and bespoke perfume brands to gain market share, challenging traditional luxury houses through innovative customization options and unconventional scent profiles.
Digital channels played an increasingly pivotal role in shaping market dynamics, with social media influencers, celebrity endorsements, and beauty bloggers exerting significant influence over consumer preferences and discovery journeys. Instagram and TikTok emerged as particularly effective platforms for artisanal and independent perfumers to reach engaged audiences, while established brands leveraged these channels to reinforce their heritage and craftsmanship narratives. The convergence of digital discovery with the UK’s strong tradition of department store fragrance retail created a hybrid purchasing journey, where consumers frequently researched online before making final purchases in physical stores, maintaining the importance of sensory experiences in the decision-making process.
The report offers a comprehensive analysis of the United Kingdom perfume market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, price range, packaging and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.
Market Segmentation
The following outlines the segmentation of the United Kingdom perfume market:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: apparel stores, beauty and personal care stores, department stores, direct selling, e-commerce, pharmacies, others
The United Kingdom perfume market is segmented by product type, price range, packaging and distribution channel. By product type, the market features men’s perfume, women’s perfume, and unisex perfume. Price range segments are divided into mass, and premium. The packaging segmentation includes glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises apparel stores, beauty and personal care stores, department stores, direct selling, e-commerce, pharmacies, and others.
Competitive Landscape
Major participants in the perfume market comprise Brands Beyond Beauty S.p.A., Chanel S.A., Coty Inc., Diptyque SA, Dolce & Gabbana S.R.L., Euroitalia S.R.L., Give Back Beauty LLC (GBB), Hermes International SCA, Incos Ltd., Inter Parfums Inc., Kao Corporation, Kering SA, KMI Brands Ltd., Laurice El Badry Rahme Ltd., L’Occitane International S.A., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Natura & Co, Next plc, Parlux Ltd., PUIG SL, Revlon Inc., Rituals Cosmetics Enterprise B.V., Roja Parfums Holdings Ltd., SAS & Co. Ltd., Shiseido Company Limited, The Body Shop International Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), The Shaneel Group, Unilever PLC and Victoria’s Secret & Co.
This report delivers an in-depth examination of leading companies in the perfume sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the United Kingdom perfume market.
Gain in-depth analysis and forecasts for the key segments of the United Kingdom perfume market: product type, price range, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the United Kingdom perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the United Kingdom perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
United Kingdom Perfume Market – Product Type Analysis
United Kingdom Perfume Market – Price Range Analysis
United Kingdom Perfume Market – Packaging Analysis
United Kingdom Perfume Market – Distribution Channel Analysis
Company Shares Analysis
Brands Beyond Beauty S.p.A.
Chanel S.A.
Coty Inc.
Diptyque SA
Dolce & Gabbana S.R.L.
Euroitalia S.R.L.
Give Back Beauty LLC (GBB)
Hermes International SCA
Incos Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table United Kingdom Perfume Market 2020-2030
Chart United Kingdom Perfume Market, Net Growth, 2020-2030
Chart United Kingdom Perfume Market, Growth Rates, 2020-2030
Table United Kingdom Perfume Market by Product Type, 2020-2030
Chart United Kingdom Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Perfume Market by Product Type, 2020-2030
Table United Kingdom Perfume Market by Price Range, 2020-2030
Chart United Kingdom Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Perfume Market by Price Range, 2020-2030
Table United Kingdom Perfume Market by Packaging, 2020-2030
Chart United Kingdom Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Perfume Market by Packaging, 2020-2030
Table United Kingdom Perfume Market by Distribution Channel, 2020-2030
Chart United Kingdom Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Perfume Market by Distribution Channel, 2020-2030
Table United Kingdom Perfume Market Share (%), by Companies, 2020-2024
Chart United Kingdom Perfume Market, by Companies, 2024
Table United Kingdom Perfume Market Share (%), by Brands, 2020-2024
Chart United Kingdom Perfume Market, by Brands, 2024
Table United Kingdom – Population (Millions) and Forecast
Table United Kingdom – Consumer Price Index (CPI) and Forecast
Table United Kingdom – Gross Domestic Product and Forecast
Table United Kingdom Perfume Market: Spend as a Proportion of GDP (%)
Table United Kingdom Perfume Market: Consumption per Capita (Population)
Companies Mentioned
Brands Beyond Beauty S.p.A.
Chanel S.A.
Coty Inc.
Diptyque SA
Dolce & Gabbana S.R.L.
Euroitalia S.R.L.
Give Back Beauty LLC (GBB)
Hermes International SCA
Incos Ltd.
Inter Parfums, Inc.
Kao Corporation
Kering SA
KMI Brands Ltd.
Laurice El Badry Rahme, Ltd.
L’Occitane International S.A.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Natura & Co
Next plc
Parlux Ltd.
PUIG SL
Revlon, Inc.
Rituals Cosmetics Enterprise B.V.
Roja Parfums Holdings Ltd.
SAS & Co., Ltd.
Shiseido Company, Limited
The Body Shop International Ltd.
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
The Shaneel Group
Unilever PLC
Victoria’s Secret & Co.
$500.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
Frequently Asked Questions
How long does the delivery take?
Items purchased for online delivery are normally delivered with in 8 business hours.
Is there a discount for multiple purchases?
Discounts are available when purchasing 2+ reports. For more information, get in touch and we can explain these with you directly.
Do you offer a discount for nonprofits?
We offer students/faculty members a special education discount of up to 30%. Get in touch through our contact form to get started.
What forms of payment do you accept?
StrategyHelix offers a secure credit card payment process. For online orders we accept any major credit card and Paypal. StrategyHelix does not have access to your credit card information, and our site security is verified by Cybersource.
