
The Thailand perfume market is poised for steady growth, with an expected increase of USD 286.1 million, reflecting a CAGR of approximately 9.7% from 2025 to 2030. Thailand’s perfume sector is forecasted to experience healthy growth, driven by a thriving beauty and wellness culture and strong tourism recovery. Consumers are increasingly gravitating toward personalized and artisanal scents, a trend that global and regional brands are tapping into. Additionally, the expansion of premium retail spaces and beauty specialist outlets will enhance access to a broader array of international fragrance offerings.
Focused on delivering actionable insights, this report explores the Thailand perfume market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, price range, packaging and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.
Market Segmentation
The following outlines the segmentation of the Thailand perfume market:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: beauty and personal care stores, convenience stores, department stores, direct selling, e-commerce, forecourts, hypermarkets, pharmacies, small grocery stores, supermarkets, others
The Thailand perfume market is segmented by product type, price range, packaging and distribution channel. In terms of product type, the market is segmented into men’s perfume, women’s perfume, and unisex perfume. Price range segments are divided into mass, and premium. The packaging segmentation covers glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises beauty and personal care stores, convenience stores, department stores, direct selling, e-commerce, forecourts, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.
Competitive Landscape
Prominent companies operating within the market comprise Better Way (Thailand) Co. Ltd., Chanel S.A., Coty Inc., Giffarine Skyline Laboratory & Health Care Co. Ltd., I.P. One Co. Ltd., Inter Parfums Inc., L’Occitane International S.A., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Neo Corporate Co. Ltd., Osotspa Public Company Limited (OSP), PUIG SL, Shiseido Company Limited, SSUP GROUP, The Body Shop International Ltd. and The Estee Lauder Companies Inc.
This report delivers an in-depth examination of leading companies in the perfume sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Thailand perfume market.
Gain in-depth analysis and forecasts for the key segments of the Thailand perfume market: product type, price range, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Thailand perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Thailand perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Thailand Perfume Market – Product Type Analysis
Thailand Perfume Market – Price Range Analysis
Thailand Perfume Market – Packaging Analysis
Thailand Perfume Market – Distribution Channel Analysis
Company Shares Analysis
Better Way (Thailand) Co., Ltd.
Chanel S.A.
Coty Inc.
Giffarine Skyline Laboratory & Health Care Co., Ltd.
I.P. One Co., Ltd.
Inter Parfums, Inc.
L’Occitane International S.A.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Thailand Perfume Market 2020-2030
Chart Thailand Perfume Market, Net Growth, 2020-2030
Chart Thailand Perfume Market, Growth Rates, 2020-2030
Table Thailand Perfume Market by Product Type, 2020-2030
Chart Thailand Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Thailand Perfume Market by Product Type, 2020-2030
Table Thailand Perfume Market by Price Range, 2020-2030
Chart Thailand Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Thailand Perfume Market by Price Range, 2020-2030
Table Thailand Perfume Market by Packaging, 2020-2030
Chart Thailand Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Thailand Perfume Market by Packaging, 2020-2030
Table Thailand Perfume Market by Distribution Channel, 2020-2030
Chart Thailand Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Thailand Perfume Market by Distribution Channel, 2020-2030
Table Thailand Perfume Market Share (%), by Companies, 2020-2024
Chart Thailand Perfume Market, by Companies, 2024
Table Thailand Perfume Market Share (%), by Brands, 2020-2024
Chart Thailand Perfume Market, by Brands, 2024
Table Thailand – Population (Millions) and Forecast
Table Thailand – Consumer Price Index (CPI) and Forecast
Table Thailand – Gross Domestic Product and Forecast
Table Thailand Perfume Market: Spend as a Proportion of GDP (%)
Table Thailand Perfume Market: Consumption per Capita (Population)
Companies Mentioned
Better Way (Thailand) Co., Ltd.
Chanel S.A.
Coty Inc.
Giffarine Skyline Laboratory & Health Care Co., Ltd.
I.P. One Co., Ltd.
Inter Parfums, Inc.
L’Occitane International S.A.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Neo Corporate Co., Ltd.
Osotspa Public Company Limited (OSP)
PUIG SL
Shiseido Company, Limited
SSUP GROUP
The Body Shop International Ltd.
The Estee Lauder Companies Inc.
$500.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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