The Pakistan perfume market is projected to enter a period of steady expansion, with sales expected to increase by USD 5.2 million between 2025 and 2030, reflecting a CAGR of nearly 7.5%. The rebound is being fueled by rising disposable incomes, the accelerating pace of urbanization, and the return of large-scale social gatherings, which are reinstating fragrance as an essential element of personal grooming and social expression. These dynamics are creating a favorable backdrop for both mass-market and premium fragrance categories, each catering to distinct consumer segments.
Affordable eau de toilette and lighter fragrances are set to anchor volume growth, appealing to a price-sensitive consumer base that prioritizes value for money. With affordability remaining a critical determinant of purchasing decisions, brands that succeed in offering aspirational scents at competitive prices are likely to capture substantial market share. This trend ensures that mainstream and budget-friendly lines will continue to dominate overall sales volumes, particularly in retail channels that cater to middle- and lower-income households.
At the same time, an emerging premiumization trend is becoming more evident among urban consumers. A growing middle- and upper-middle-class demographic is demonstrating a willingness to trade up to perfumes with longer-lasting scents, often associated with international labels, limited editions, and celebrity-endorsed collections. The presence of these products in modern retail outlets and across e-commerce platforms is accelerating the shift, as aspirational buyers gain easier access to a broader selection.
Niche entrants are also finding fertile ground by focusing on artisanal fragrances, eco-friendly packaging, and personalized scent experiences. These offerings resonate strongly with younger consumers, particularly millennials and Gen Z, who are increasingly drawn to products that align with sustainability values and individuality. This evolution in consumer preferences suggests that while affordability will remain the market’s foundation, premium and niche positioning will play a progressively larger role in shaping Pakistan’s perfume industry trajectory.
The report delivers a comprehensive dataset on the Pakistan perfume market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type, price range and distribution channel.
Market Segmentation
The Pakistan perfume market is categorized into the following segments:
Product type: men’s perfume, women’s perfume
Price range: mass, premium
Distribution channel: beauty and personal care stores, department stores, direct selling, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, others
The perfume market in Pakistan is segmented across product type, price range and distribution channel. The categorization of the market by product type includes men’s perfume, and women’s perfume. Price range categories include mass, and premium. Distribution channel segmentation comprises beauty and personal care stores, department stores, direct selling, e-commerce, forecourts, hypermarkets, small grocery stores, supermarkets, and others.
Competitive Landscape
Key players dominating the perfume market include Saeed Ghani (Pvt) Ltd., Royal Mirage Parfums, Revlon Inc., Rasasi Perfumes Industry LLC, Oriflame Cosmetics S.A., L’Oreal S.A., Khaadi Corporation Pvt. Limited, Junaid Jamshed (Pvt.) Ltd., Inter Parfums Inc., Hemani Group, Euroitalia S.R.L., Coty Inc., Chanel S.A. and Bonanza Garments Industries Pvt Limited.
This comprehensive report analyzes the performance of leading companies in the perfume sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Pakistan perfume market.
Gain in-depth analysis and forecasts for the key segments of the Pakistan perfume market: product type, price range and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Pakistan perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Pakistan perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Pakistan Perfume Market – Product Type Analysis
Pakistan Perfume Market – Price Range Analysis
Pakistan Perfume Market – Distribution Channel Analysis
Company Shares Analysis
Saeed Ghani (Pvt) Ltd.
Royal Mirage Parfums
Revlon, Inc.
Rasasi Perfumes Industry LLC
Oriflame Cosmetics S.A.
L’Oreal S.A.
Khaadi Corporation Pvt. Limited
Junaid Jamshed (Pvt.) Ltd.
Inter Parfums, Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Pakistan Perfume Market 2020-2030
Chart Pakistan Perfume Market, Net Growth, 2020-2030
Chart Pakistan Perfume Market, Growth Rates, 2020-2030
Table Pakistan Perfume Market by Product Type, 2020-2030
Chart Pakistan Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Pakistan Perfume Market by Product Type, 2020-2030
Table Pakistan Perfume Market by Price Range, 2020-2030
Chart Pakistan Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Pakistan Perfume Market by Price Range, 2020-2030
Table Pakistan Perfume Market by Distribution Channel, 2020-2030
Chart Pakistan Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Pakistan Perfume Market by Distribution Channel, 2020-2030
Table Pakistan Perfume Market Share (%), by Companies, 2020-2024
Chart Pakistan Perfume Market, by Companies, 2024
Table Pakistan Perfume Market Share (%), by Brands, 2020-2024
Chart Pakistan Perfume Market, by Brands, 2024
Table Pakistan – Population (Millions) and Forecast
Table Pakistan – Consumer Price Index (CPI) and Forecast
Table Pakistan – Gross Domestic Product and Forecast
Table Pakistan Perfume Market: Spend as a Proportion of GDP (%)
Table Pakistan Perfume Market: Consumption per Capita (Population)
Companies Mentioned
Saeed Ghani (Pvt) Ltd.
Royal Mirage Parfums
Revlon, Inc.
Rasasi Perfumes Industry LLC
Oriflame Cosmetics S.A.
L’Oreal S.A.
Khaadi Corporation Pvt. Limited
Junaid Jamshed (Pvt.) Ltd.
Inter Parfums, Inc.
Hemani Group
Euroitalia S.R.L.
Coty Inc.
Chanel S.A.
Bonanza Garments Industries Pvt Limited