According to the latest estimates, the perfume market in Pakistan is set to achieve an incremental growth of USD 12.2 million, accelerating at a CAGR of almost 16.7% during the forecast period 2024-2029. The rapid urbanization of Pakistan is leading to a higher concentration of affluent consumers in metropolitan areas. This urban demographic is more exposed to international trends and demonstrates a greater propensity to invest in premium and niche fragrances. Additionally, brands are employing sophisticated marketing strategies, such as celebrity endorsements and social media campaigns, to cultivate an aspirational appeal. These efforts resonate strongly with local consumers, who are significantly influenced by global fashion and lifestyle trends.
The report delivers an in-depth analysis of the Pakistan perfume industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like gender, price range, packaging, and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the perfume market.
Market Segmentation
The following outlines the segmentation of the perfume market in Pakistan:
Gender: men, women, unisex
Price range: premium products, mass products
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: supermarkets and hypermarkets, grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others
The Pakistan perfume market is segmented on the basis of gender, price range, packaging, and distribution channel. By gender, the perfume market in Pakistan has been segmented into men, women, and unisex. Based upon price range, the perfume market in Pakistan is categorized into premium products, and mass products. On the basis of packaging, the perfume market in Pakistan has been segmented into glass bottles, plastic bottles, and others (crystal, metal, etc.). By distribution channel, the perfume market in Pakistan has been segmented into supermarkets and hypermarkets, grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The Pakistan perfume market is highly competitive. Some of the leading companies operating in the market are Junaid Jamshed (Pvt.) Ltd., Rasasi Perfumes Industry LLC, Bonanza Garments Industries Pvt Limited, Saeed Ghani (Pvt) Ltd., Royal Mirage Parfums, Revlon Inc., Hemani Group, Coty Inc., Oriflame Cosmetics S.A., Khaadi Corporation Pvt. Limited, Euroitalia S.R.L., Chanel S.A., Inter Parfums Inc.
This report delivers an in-depth breakdown of key players within the Pakistan perfume market, outlining their performance from 2019 through 2023. The data reveals significant shifts in market share, highlighting both dominant players and emerging competitors. Armed with this information, businesses can sharpen their competitive edge, adjusting their strategies to navigate a shifting market landscape and positioning themselves for long-term growth.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Pakistan perfume market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Pakistan perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Pakistan perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewPakistan perfume market – gender analysis
Pakistan perfume market – price range analysis
Pakistan perfume market – packaging analysis
Pakistan perfume market – distribution channel analysis
Key players and market share
– Junaid Jamshed (Pvt.) Ltd.
– Rasasi Perfumes Industry LLC
– Bonanza Garments Industries Pvt Limited
– Saeed Ghani (Pvt) Ltd.
– Royal Mirage Parfums
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Pakistan perfume market 2019-2029
Chart Pakistan perfume market, net growth, 2019-2029
Chart Pakistan perfume market, growth rates, 2019-2029
Table Pakistan perfume market by gender, 2019-2029
Chart Pakistan perfume market by gender, CAGR historic and forecast, 2019-2029
Chart Pakistan perfume market by gender, 2019-2029
Table Pakistan perfume market by price range, 2019-2029
Chart Pakistan perfume market by price range, CAGR historic and forecast, 2019-2029
Chart Pakistan perfume market by price range, 2019-2029
Table Pakistan perfume market by packaging, 2019-2029
Chart Pakistan perfume market by packaging, CAGR historic and forecast, 2019-2029
Chart Pakistan perfume market by packaging, 2019-2029
Table Pakistan perfume market by distribution channel, 2019-2029
Chart Pakistan perfume market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Pakistan perfume market by distribution channel, 2019-2029
Table Pakistan perfume market share (%), by companies, 2019-2023
Chart Pakistan perfume market, by companies, 2023
Table Pakistan perfume market share (%), by brands, 2019-2023
Chart Pakistan perfume market, by brands, 2023
Table Pakistan – population (millions) and forecast
Table Pakistan – consumer price index (CPI) and forecast
Table Pakistan – gross domestic product and forecast
Table Pakistan perfume market: spend as a proportion of GDP (%)
Table Pakistan perfume market: consumption per capita (population)