According to the latest research, the perfume market in Myanmar is poised to grow by USD 4.5 million during 2024-2029, progressing at a CAGR of 8.5% during the forecast period. Myanmar’s expanding middle class, marked by rising disposable incomes, has substantially increased consumer expenditure on luxury goods, including perfumes. With economic reforms and growth policies fostering financial stability and enhanced purchasing power, a larger segment of the population now seeks to demonstrate their affluence through premium products. Urban consumers, influenced by international fashion and lifestyle trends, benefit from the proliferation of digital media, global travel, and the local presence of international brands. This results in a heightened awareness and appreciation for high-quality luxury perfumes that align with global trends.
This report provides a thorough assessment of the Myanmar perfume industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like gender, price range, packaging, and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the perfume industry.
Market Segmentation
The perfume market in Myanmar is categorized into the following segments:
Gender: men, women, unisex
Price range: premium products, mass products
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: supermarkets and hypermarkets, department stores, health and beauty stores, e-commerce, others
The Myanmar perfume market is segmented on the basis of gender, price range, packaging, and distribution channel. On the basis of gender, the perfume market in Myanmar has been segmented into men, women, and unisex. By price range, the perfume market in Myanmar has been segmented into premium products, and mass products. Based on packaging, the perfume market in Myanmar is categorized into glass bottles, plastic bottles, and others (crystal, metal, etc.). On the basis of distribution channel, the perfume market in Myanmar has been segmented into supermarkets and hypermarkets, department stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
The perfume market is dominated by key players, which are Revlon Inc., Wipro Limited, Mase Industries Sdn Bhd, Coty Inc., Grand Wynn Enterprise Ltd.
This report provides a comprehensive analysis of the key players in the Myanmar perfume market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Myanmar perfume market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Myanmar perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Myanmar perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewMyanmar perfume market – gender analysis
Myanmar perfume market – price range analysis
Myanmar perfume market – packaging analysis
Myanmar perfume market – distribution channel analysis
Key players and market share
– Revlon, Inc.
– Wipro Limited
– Mase Industries Sdn Bhd
– Coty Inc.
– Grand Wynn Enterprise Ltd.
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Myanmar perfume market 2019-2029
Chart Myanmar perfume market, net growth, 2019-2029
Chart Myanmar perfume market, growth rates, 2019-2029
Table Myanmar perfume market by gender, 2019-2029
Chart Myanmar perfume market by gender, CAGR historic and forecast, 2019-2029
Chart Myanmar perfume market by gender, 2019-2029
Table Myanmar perfume market by price range, 2019-2029
Chart Myanmar perfume market by price range, CAGR historic and forecast, 2019-2029
Chart Myanmar perfume market by price range, 2019-2029
Table Myanmar perfume market by packaging, 2019-2029
Chart Myanmar perfume market by packaging, CAGR historic and forecast, 2019-2029
Chart Myanmar perfume market by packaging, 2019-2029
Table Myanmar perfume market by distribution channel, 2019-2029
Chart Myanmar perfume market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Myanmar perfume market by distribution channel, 2019-2029
Table Myanmar perfume market share (%), by companies, 2019-2023
Chart Myanmar perfume market, by companies, 2023
Table Myanmar perfume market share (%), by brands, 2019-2023
Chart Myanmar perfume market, by brands, 2023
Table Myanmar – population (millions) and forecast
Table Myanmar – consumer price index (CPI) and forecast
Table Myanmar – gross domestic product and forecast
Table Myanmar perfume market: spend as a proportion of GDP (%)
Table Myanmar perfume market: consumption per capita (population)