Mexico Perfume Market 2025

A rapid growth trajectory is forecasted for the Mexico perfume market, with incremental gains of USD 2.7 billion and a CAGR nearing 11.9% over the next five years. Mexico’s perfume market is projected to witness sustained growth, supported by a strong beauty culture and increasing demand for personalized and high-end fragrances. Domestic brands are gaining ground by integrating traditional Mexican ingredients and heritage into their scent portfolios. E-commerce and omnichannel retail strategies will play a pivotal role in extending market reach and enhancing consumer experience in the coming years.

This report provides a strategic analysis of the Mexico perfume market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type, price range, packaging and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Market Segmentation

The Mexico perfume market is categorized into the following segments:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: beauty and personal care stores, department stores, direct selling, discounters, e-commerce, hypermarkets, pharmacies, small grocery stores, supermarkets, warehouse clubs, others

The perfume market in Mexico is segmented across product type, price range, packaging and distribution channel. The market is classified by product type into men’s perfume, women’s perfume, and unisex perfume. Price range categories include mass, and premium. The packaging segmentation covers glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises beauty and personal care stores, department stores, direct selling, discounters, e-commerce, hypermarkets, pharmacies, small grocery stores, supermarkets, warehouse clubs, and others.

Competitive Landscape

The Mexico perfume market is marked by intense competition, featuring leading companies such as Arabela S.A. de C.V., Betterware de Mexico S.A.P.I. de C.V. (JAFRA), Bioscents S.C. de R.L. de C.V., Chanel S.A., Corporacion Belcorp, Corporacion Yanbal International, Coty Inc., Dana Classic Fragrances Inc. (IMG Holdings Inc.), Dolce & Gabbana S.R.L., Euroitalia S.R.L., Franslux S.A de C.V., Give Back Beauty LLC (GBB), Grisi Hnos. S.A de C.V., High Ridge Brands Co., House of Fuller S. de R.L. de C.V., Inter Parfums Inc., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mary Kay Inc., Natura & Co, Oriflame Cosmetics S.A., Parfums de Coeur Ltd., Perfumes y Esencias Fraiche S.A. de C.V., PUIG SL, Revlon Inc., Sanborn Hermanos S.A. de C.V., Shiseido Company Limited, The Body Shop International Ltd., The Estee Lauder Companies Inc., Yves Rocher sa and Zermat Internacional S.A. De C.V.

This comprehensive report analyzes the performance of leading companies in the perfume sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Mexico perfume market.
Gain in-depth analysis and forecasts for the key segments of the Mexico perfume market: product type, price range, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Mexico perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Mexico perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Mexico Perfume Market – Product Type Analysis
Mexico Perfume Market – Price Range Analysis
Mexico Perfume Market – Packaging Analysis
Mexico Perfume Market – Distribution Channel Analysis
Company Shares Analysis
Arabela S.A. de C.V.
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)
Bioscents, S.C. de R.L. de C.V.
Chanel S.A.
Corporacion Belcorp
Corporacion Yanbal International
Coty Inc.
Dana Classic Fragrances, Inc. (IMG Holdings Inc.)
Dolce & Gabbana S.R.L.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Mexico Perfume Market 2020-2030
Chart Mexico Perfume Market, Net Growth, 2020-2030
Chart Mexico Perfume Market, Growth Rates, 2020-2030
Table Mexico Perfume Market by Product Type, 2020-2030
Chart Mexico Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Mexico Perfume Market by Product Type, 2020-2030
Table Mexico Perfume Market by Price Range, 2020-2030
Chart Mexico Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Mexico Perfume Market by Price Range, 2020-2030
Table Mexico Perfume Market by Packaging, 2020-2030
Chart Mexico Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Mexico Perfume Market by Packaging, 2020-2030
Table Mexico Perfume Market by Distribution Channel, 2020-2030
Chart Mexico Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Mexico Perfume Market by Distribution Channel, 2020-2030
Table Mexico Perfume Market Share (%), by Companies, 2020-2024
Chart Mexico Perfume Market, by Companies, 2024
Table Mexico Perfume Market Share (%), by Brands, 2020-2024
Chart Mexico Perfume Market, by Brands, 2024
Table Mexico – Population (Millions) and Forecast
Table Mexico – Consumer Price Index (CPI) and Forecast
Table Mexico – Gross Domestic Product and Forecast
Table Mexico Perfume Market: Spend as a Proportion of GDP (%)
Table Mexico Perfume Market: Consumption per Capita (Population)

Companies Mentioned

Arabela S.A. de C.V.
Betterware de Mexico, S.A.P.I. de C.V. (JAFRA)
Bioscents, S.C. de R.L. de C.V.
Chanel S.A.
Corporacion Belcorp
Corporacion Yanbal International
Coty Inc.
Dana Classic Fragrances, Inc. (IMG Holdings Inc.)
Dolce & Gabbana S.R.L.
Euroitalia S.R.L.
Franslux S.A de C.V.
Give Back Beauty LLC (GBB)
Grisi Hnos. S.A de C.V.
High Ridge Brands Co.
House of Fuller, S. de R.L. de C.V.
Inter Parfums, Inc.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mary Kay Inc.
Natura & Co
Oriflame Cosmetics S.A.
Parfums de Coeur, Ltd.
Perfumes y Esencias Fraiche, S.A. de C.V.
PUIG SL
Revlon, Inc.
Sanborn Hermanos, S.A. de C.V.
Shiseido Company, Limited
The Body Shop International Ltd.
The Estee Lauder Companies Inc.
Yves Rocher sa
Zermat Internacional, S.A. De C.V.