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Perfume Market in Kenya 2021
15 November 2021
Middle East and Africa
Perfumes are basically aromatic compounds dissolved in a solvent e.g. ethanol or a mix of water and ethanol. Perfume is used to give a pleasant and desirable scent to a person’s body, typically with the aim of increasing self-appeal and self-confidence. The perfume market in Kenya is projected to grow at a compound annual growth rate (CAGR) of 5.8% over the analysis period of 2021 to 2027, according to data and analytics company StrategyHelix. Rising consumer disposable income and improving standards of living, increasing consciousness among male consumers about personal wellness and appearance, increasing product availability and retail outlet are expected to boost the market growth in the coming years.
The report provides up-to-date market size data for period 2017-2020 and forecast to 2027 covering key market aspects like sales value for perfume. The Kenya perfume market is segmented on the basis of price range, consumer group, distribution channel. By price range, it is categorized into prestige product, and mass product. The mass product segment held the largest market share in 2020. By consumer group, the perfume market is divided into men, women, and unisex. The women segment accounted for the largest market share in 2020. Based on distribution channel, the perfume market is divided into supermarkets & hypermarkets, specialty stores, online retailing, and others.
The report has profiled some of the key players of the market such as Rasasi Perfumes Industry LLC, Sapil Perfumes Co. LLC., Swiss Arabian Perfumes Co. L.L.C, Winner Manufacturing (Aris Cosmetics), Chris Adams Perfumes, Groupe Arthes.
The report is an invaluable resource for companies and organizations active in this industry. It provides a cohesive picture of the perfume market to help drive informed decision making for industry executives, policy makers, academic, and analysts.
Price range: prestige product, and mass product
Consumer group: men, women, and unisex
Distribution channel: supermarkets & hypermarkets, specialty stores, online retailing, and others
Years Considered: this report covers the period 2017 to 2027
Key Benefits for Stakeholders
Get a comprehensive picture of the Kenya perfume market
Pinpoint growth sectors and trends for investment
Understand what the future of the perfume market in Kenya looks like
Identify the competitive landscape and window of opportunity
Table of Contents
1. Market Definition
2. Research Methodology
3. Market Data & Outlook
3.1 Market Value
3.2 Market Value Forecast
4. Perfume Market by Price Range
4.1 Prestige Product
4.2 Mass Product
5. Perfume Market by Consumer Group
6. Perfume Market by Distribution Channel
6.1 Supermarkets & Hypermarkets
6.2 Specialty Stores
6.3 Online Retailing
7. Company Profiles
7.1 Rasasi Perfumes Industry LLC
7.2 Sapil Perfumes Co. LLC.
7.3 Swiss Arabian Perfumes Co. L.L.C
7.4 Winner Manufacturing (Aris Cosmetics)
7.5 Chris Adams Perfumes
7.6 Groupe Arthes
8.1 About StrategyHelix