Italy Perfume Market 2025

Projections for the Italy perfume market suggest a promising growth trajectory, with an anticipated rise of USD 1.0 billion and a CAGR nearing 6.9% over the next five years. Italy’s perfume market is forecasted to strengthen further, supported by a deep-rooted olfactory tradition and the global appeal of Italian luxury. Growth is being driven by premium and artisanal brands that blend heritage with modern design, particularly in high-end boutiques and concept stores. The rise of fragrance tourism, where visitors seek local scent experiences, is also contributing to the sector’s expansion.

This report presents a thorough analysis and future outlook for the Italy perfume market, covering historical data from 2020 to 2024 and forecasts up to 2030. It investigates market size, growth patterns, and segmented insights, revealing the trends transforming the industry. By dissecting critical aspects such as product type, price range, packaging and distribution channel, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.

Market Segmentation

The Italy perfume market is structured as follows:
Product type: men’s perfume, women’s perfume, unisex perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, others (crystal, metal, etc.)
Distribution channel: apparel stores, beauty and personal care stores, department stores, direct selling, e-commerce, pharmacies, supermarkets, others

The Italy perfume market is segmented by product type, price range, packaging and distribution channel. By product type, it includes men’s perfume, women’s perfume, and unisex perfume. Price range segments are divided into mass, and premium. The packaging segmentation covers glass bottles, plastic bottles, and others (crystal, metal, etc.). Distribution channel segmentation comprises apparel stores, beauty and personal care stores, department stores, direct selling, e-commerce, pharmacies, supermarkets, and others.

Competitive Landscape

Top players featured in the Italy perfume market study include Angelini Group, Chanel S.A., Compagnie Financiere Richemont S.A., Coty Inc., Dolce & Gabbana S.R.L., Euroitalia S.R.L., Extrafragrance S.r.l., Gruppo Sodalis Srl, Henkel AG & Co. KGaA, Hermes International SCA, Inter Parfums Inc., Kelemata Srl, L’Erbolario S.R.L, L’Occitane International S.A., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Natura & Co, PUIG SL, Revlon Inc., Shiseido Company Limited, The Estee Lauder Companies Inc., Unilever PLC and Yves Rocher sa.

The report provides a detailed assessment of prominent companies within the perfume market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Italy perfume market.
Gain in-depth analysis and forecasts for the key segments of the Italy perfume market: product type, price range, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Italy perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Italy perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Italy Perfume Market – Product Type Analysis
Italy Perfume Market – Price Range Analysis
Italy Perfume Market – Packaging Analysis
Italy Perfume Market – Distribution Channel Analysis
Company Shares Analysis
Angelini Group
Chanel S.A.
Compagnie Financiere Richemont S.A.
Coty Inc.
Dolce & Gabbana S.R.L.
Euroitalia S.R.L.
Extrafragrance S.r.l.
Gruppo Sodalis Srl
Henkel AG & Co. KGaA
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Italy Perfume Market 2020-2030
Chart Italy Perfume Market, Net Growth, 2020-2030
Chart Italy Perfume Market, Growth Rates, 2020-2030
Table Italy Perfume Market by Product Type, 2020-2030
Chart Italy Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Italy Perfume Market by Product Type, 2020-2030
Table Italy Perfume Market by Price Range, 2020-2030
Chart Italy Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Italy Perfume Market by Price Range, 2020-2030
Table Italy Perfume Market by Packaging, 2020-2030
Chart Italy Perfume Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Italy Perfume Market by Packaging, 2020-2030
Table Italy Perfume Market by Distribution Channel, 2020-2030
Chart Italy Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Italy Perfume Market by Distribution Channel, 2020-2030
Table Italy Perfume Market Share (%), by Companies, 2020-2024
Chart Italy Perfume Market, by Companies, 2024
Table Italy Perfume Market Share (%), by Brands, 2020-2024
Chart Italy Perfume Market, by Brands, 2024
Table Italy – Population (Millions) and Forecast
Table Italy – Consumer Price Index (CPI) and Forecast
Table Italy – Gross Domestic Product and Forecast
Table Italy Perfume Market: Spend as a Proportion of GDP (%)
Table Italy Perfume Market: Consumption per Capita (Population)

Companies Mentioned

Angelini Group
Chanel S.A.
Compagnie Financiere Richemont S.A.
Coty Inc.
Dolce & Gabbana S.R.L.
Euroitalia S.R.L.
Extrafragrance S.r.l.
Gruppo Sodalis Srl
Henkel AG & Co. KGaA
Hermes International SCA
Inter Parfums, Inc.
Kelemata Srl
L’Erbolario S.R.L
L’Occitane International S.A.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Natura & Co
PUIG SL
Revlon, Inc.
Shiseido Company, Limited
The Estee Lauder Companies Inc.
Unilever PLC
Yves Rocher sa