Ghana Perfume Market 2025

The Ghana perfume market is on track for a substantial increase of USD 16.8 million, indicating a CAGR of roughly 9.1% during the forecast period from 2025 to 2030. Ghana’s perfume market is poised for steady growth, propelled by an expanding middle class and a strong grooming culture among both men and women. Local demand for long-lasting, bold scents is being met by regional players and increasingly by international brands entering through modern trade and e-commerce platforms. The rise of beauty influencers and digital marketing is further shaping brand perception and adoption.

Focused on delivering actionable insights, this report explores the Ghana perfume market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, price range and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the Ghana perfume market:
Product type: men’s perfume, women’s perfume
Price range: mass, premium
Distribution channel: beauty and personal care stores, direct selling, e-commerce, hypermarkets, pharmacies, small grocery stores, supermarkets, others

In Ghana, the perfume market is segmented by product type, price range and distribution channel. By product type, the market features men’s perfume, and women’s perfume. Price range segments encompass mass, and premium. Distribution channel segmentation comprises beauty and personal care stores, direct selling, e-commerce, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.

Competitive Landscape

Key players dominating the perfume market include Coty Inc., Ghandour Cosmetics Ltd., L’Oreal S.A., PUIG SL, Revlon Inc., The Estee Lauder Companies Inc. and Victoria’s Secret & Co. This report delivers an in-depth examination of leading companies in the perfume sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Ghana perfume market.
Gain in-depth analysis and forecasts for the key segments of the Ghana perfume market: product type, price range and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Ghana perfume market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Ghana perfume market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Ghana Perfume Market – Product Type Analysis
Ghana Perfume Market – Price Range Analysis
Ghana Perfume Market – Distribution Channel Analysis
Company Shares Analysis
Coty Inc.
Ghandour Cosmetics Ltd.
L’Oreal S.A.
PUIG SL
Revlon, Inc.
The Estee Lauder Companies Inc.
Victoria’s Secret & Co.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Ghana Perfume Market 2020-2030
Chart Ghana Perfume Market, Net Growth, 2020-2030
Chart Ghana Perfume Market, Growth Rates, 2020-2030
Table Ghana Perfume Market by Product Type, 2020-2030
Chart Ghana Perfume Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Ghana Perfume Market by Product Type, 2020-2030
Table Ghana Perfume Market by Price Range, 2020-2030
Chart Ghana Perfume Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Ghana Perfume Market by Price Range, 2020-2030
Table Ghana Perfume Market by Distribution Channel, 2020-2030
Chart Ghana Perfume Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Ghana Perfume Market by Distribution Channel, 2020-2030
Table Ghana Perfume Market Share (%), by Companies, 2020-2024
Chart Ghana Perfume Market, by Companies, 2024
Table Ghana Perfume Market Share (%), by Brands, 2020-2024
Chart Ghana Perfume Market, by Brands, 2024
Table Ghana – Population (Millions) and Forecast
Table Ghana – Consumer Price Index (CPI) and Forecast
Table Ghana – Gross Domestic Product and Forecast
Table Ghana Perfume Market: Spend as a Proportion of GDP (%)
Table Ghana Perfume Market: Consumption per Capita (Population)

Companies Mentioned

Coty Inc.
Ghandour Cosmetics Ltd.
L’Oreal S.A.
PUIG SL
Revlon, Inc.
The Estee Lauder Companies Inc.
Victoria’s Secret & Co.