The analysis predicts the oral care market in Italy will grow from USD 2,436 million in 2023 to USD 2,680 million by 2029, achieving a compound annual growth rate (CAGR) of 1.6 percent. Italy’s market is driven by a strong focus on dental health and the increasing demand for premium oral care products, particularly in whitening and electric toothbrushes. The influence of sustainability is also growing, with consumers increasingly seeking eco-friendly options.
This report presents a detailed overview of the Italy oral care industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, and distribution channel. This detailed analysis supports the identification of growth opportunities within the oral care industry.
Market Segmentation
The oral care market in Italy is structured as follows:
Product type: dental floss, dental rinses and mouthwashes, denture cleansers, denture fixatives, mouth fresheners, teeth whitening products, toothbrushes (manual toothbrushes, power toothbrushes), toothpaste
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, pharmacies, health and beauty stores, e-commerce, others
The Italy oral care market is segmented on the basis of product type, and distribution channel. Based on product type, the oral care market in Italy is categorized into dental floss, dental rinses and mouthwashes, denture cleansers, denture fixatives, mouth fresheners, teeth whitening products, toothbrushes (manual toothbrushes, power toothbrushes), and toothpaste. On the basis of distribution channel, the oral care market in Italy has been segmented into convenience stores, supermarkets and hypermarkets, discounters, pharmacies, health and beauty stores, e-commerce, and others.
Competitive Landscape
The Italy oral care market is highly competitive. The leading players in the oral care market include Viatris Inc., Unilever PLC, The Procter & Gamble Company (P&G), Sunstar Inc., Spazzolificio Piave S.p.A., Recordati Industria Chimica e Farmaceutica S.p.A., Polifarma Benessere S.r.l., Pierre Fabre S.A., Koninklijke Philips N.V., Kenvue Inc., Katjes International GmbH & Co. KG., Italiana Laboratori Bouty S.p.A., Henkel AG & Co. KGaA, Haleon plc, Farmaceutici Dott Ciccarelli S.p.A., Curaden International AG, Coswell S.p.A., Colgate-Palmolive Company, Alfasigma S.p.A.
This report provides a thorough assessment of the Italy oral care market, examining the performance of leading players from 2019 to 2023. The analysis offers critical information on market share dynamics, pinpointing dominant incumbents as well as rising challengers. Leveraging this data enables companies to refine their strategies, seize growth opportunities, and sustain competitive advantage in an increasingly dynamic market environment.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Italy oral care market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Italy oral care market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Italy oral care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewItaly oral care market – product type analysis
Italy oral care market – distribution channel analysis
Key players and market share
– Viatris Inc.
– Unilever PLC
– The Procter & Gamble Company (P&G)
– Sunstar Inc.
– Spazzolificio Piave S.p.A.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Italy oral care market 2019-2029
Chart Italy oral care market, net growth, 2019-2029
Chart Italy oral care market, growth rates, 2019-2029
Table Italy oral care market by product type, 2019-2029
Chart Italy oral care market by product type, CAGR historic and forecast, 2019-2029
Chart Italy oral care market by product type, 2019-2029
Table Italy oral care market by distribution channel, 2019-2029
Chart Italy oral care market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Italy oral care market by distribution channel, 2019-2029
Table Italy oral care market share (%), by companies, 2019-2023
Chart Italy oral care market, by companies, 2023
Table Italy oral care market share (%), by brands, 2019-2023
Chart Italy oral care market, by brands, 2023
Table Italy – population (millions) and forecast
Table Italy – consumer price index (CPI) and forecast
Table Italy – gross domestic product and forecast
Table Italy oral care market: spend as a proportion of GDP (%)
Table Italy oral care market: consumption per capita (population)