
An incremental growth of USD 1.0 billion is forecasted for the Germany oral care market, which is likely to experience a CAGR of roughly 4.7% between 2025 and 2030. In Germany, a strong emphasis on dental health and technological innovation is driving demand for advanced products such as smart toothbrushes and electric flossers. The rising popularity of organic and natural oral care products also reflects a broader consumer focus on health and sustainability.
This report delivers a comprehensive analysis and forward-looking perspective on the Germany oral care market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.
Market Segmentation
The Germany oral care market is classified into the following segments:
Product: dental floss, denture care products (denture cleansers, denture fixatives, others), mouth fresheners, dental rinses and mouthwashes, teeth whitening products, toothbrushes (manual toothbrushes, power toothbrushes), toothpaste (kid’s toothpaste and adult toothpaste)
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, pharmacies, beauty and personal care stores, e-commerce, others
The oral care market in Germany is segmented across product and distribution channel. By product, the market is categorized into dental floss, denture care products (denture cleansers, denture fixatives, others), mouth fresheners, dental rinses and mouthwashes, teeth whitening products, toothbrushes (manual toothbrushes, power toothbrushes), and toothpaste (kid’s toothpaste and adult toothpaste). Distribution channel categories include convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, pharmacies, beauty and personal care stores, e-commerce, and others.
Competitive Landscape
The oral care market remains highly competitive, with major players including Viatris Inc., Unilever PLC, The Procter & Gamble Company (P&G), Reckitt Benckiser Group plc (RB), Queisser Pharma GmbH & Company KG, One Drop Only GmbH, Li & Fung Limited, Koninklijke Philips N.V., Kenvue Inc., Katjes International GmbH & Co. KG., Haleon plc, Coswell S.p.A., Colgate-Palmolive Company and Church & Dwight Co. Inc.
This analysis offers a comprehensive overview of the main players in the oral care market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Germany oral care market.
Gain in-depth analysis and forecasts for the key segments of the Germany oral care market: product and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Germany oral care market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Germany oral care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Germany Oral Care Market – Product Analysis
Germany Oral Care Market – Distribution Channel Analysis
Company Shares Analysis
Viatris Inc.
Unilever PLC
The Procter & Gamble Company (P&G)
Reckitt Benckiser Group plc (RB)
Queisser Pharma GmbH & Company KG
One Drop Only GmbH
Li & Fung Limited
Koninklijke Philips N.V.
Kenvue Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Germany Oral Care Market 2020-2030
Chart Germany Oral Care Market, Net Growth, 2020-2030
Chart Germany Oral Care Market, Growth Rates, 2020-2030
Table Germany Oral Care Market by Product, 2020-2030
Chart Germany Oral Care Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Germany Oral Care Market by Product, 2020-2030
Table Germany Oral Care Market by Distribution Channel, 2020-2030
Chart Germany Oral Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Germany Oral Care Market by Distribution Channel, 2020-2030
Table Germany Oral Care Market Share (%), by Companies, 2020-2024
Chart Germany Oral Care Market, by Companies, 2024
Table Germany Oral Care Market Share (%), by Brands, 2020-2024
Chart Germany Oral Care Market, by Brands, 2024
Table Germany – Population (Millions) and Forecast
Table Germany – Consumer Price Index (CPI) and Forecast
Table Germany – Gross Domestic Product and Forecast
Table Germany Oral Care Market: Spend as a Proportion of GDP (%)
Table Germany Oral Care Market: Consumption per Capita (Population)
Companies Mentioned
Viatris Inc.
Unilever PLC
The Procter & Gamble Company (P&G)
Reckitt Benckiser Group plc (RB)
Queisser Pharma GmbH & Company KG
One Drop Only GmbH
Li & Fung Limited
Koninklijke Philips N.V.
Kenvue Inc.
Katjes International GmbH & Co. KG.
Haleon plc
Coswell S.p.A.
Colgate-Palmolive Company
Church & Dwight Co., Inc.
$550.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
Frequently Asked Questions
How long does the delivery take?
Items purchased for online delivery are normally delivered with in 8 business hours.
Is there a discount for multiple purchases?
Discounts are available when purchasing 2+ reports. For more information, get in touch and we can explain these with you directly.
Do you offer a discount for nonprofits?
We offer students/faculty members a special education discount of up to 30%. Get in touch through our contact form to get started.
What forms of payment do you accept?
StrategyHelix offers a secure credit card payment process. For online orders we accept any major credit card and Paypal. StrategyHelix does not have access to your credit card information, and our site security is verified by Cybersource.