Market Overview

According to the latest estimates, the bath products market in North America is set to achieve an incremental growth of USD 3.1 billion, accelerating at a CAGR of almost 3.7% during the forecast period 2023-2028. Mounting consumer attention toward personal hygiene and aesthetics represents a core element driving the expansion of this market. Bath products facilitate comprehensive epidermal and follicular cleansing, removing accumulated sweat, debris, and other pollutants that may foster microbial development and infectious risks if left unattended. High-quality cleansers and moisturizers preserve the fragile skin barrier by upholding optimal pH balances and customized formulations. Their application provides comfort while preventing dryness or irritation from improper techniques.

Additionally, feminine washes and wipes aid intimate area upkeep during menstruation or otherwise, decreasing susceptibility to contamination. As societal focus on women’s health and welfare rises, private cleansing options respecting modesty while fulfilling unique needs will sustain market growth. There is a concomitant surge in demand for natural and organic items as consumers increasingly opt for bath products formulated exclusively with non-irritating, natural ingredients. This trend has precipitated escalating demand for organic and environmentally-friendly bath products.

The report provides a comprehensive overview of the North America bath products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product type, price range, gender, package type, and distribution channel, and country. By examining these aspects, the report offers valuable insights into the potential of the bath products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the bath products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The bath products market in North America is segmented as below:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap
Price range: mass, and premium
Gender: men, and women
Package type: flexible packaging, folding cartons, and rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, specialty stores, e-commerce, and others
Country: USA, and Canada

The North America bath products market is segmented on the basis of product type, price range, gender, package type, distribution channel, and country. By product type, the bath products market in North America has been segmented into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. Based upon price range, the bath products market in North America is categorized into mass, and premium. On the basis of gender, the bath products market in North America has been segmented into men, and women. By package type, the bath products market in North America has been segmented into flexible packaging, folding cartons, and rigid plastic packaging. Based on distribution channel, the bath products market in North America is categorized into convenience stores, supermarkets and hypermarkets, small grocery stores, specialty stores, e-commerce, and others. In terms of geography, the bath products market in North America has been segmented into USA, and Canada.

Competitive Landscape

The North America bath products market is highly competitive. As of 2022, the major players in the North America bath products market were All-One-God-Faith Inc. (Dr. Bronner’s), Bath & Body Works Inc., Beiersdorf AG, Colgate-Palmolive Company, Combe Incorporated, Coty Inc., Galderma S.A., Gojo Industries Inc., Henkel AG & Co. KGaA, High Ridge Brands Co., Johnson & Johnson (J&J), LG Household & Health Care Ltd., L’Oreal S.A., Lush Retail Ltd., Mary Kay Inc., Natura & Co, Parfums de Coeur Ltd., Prestige Consumer Healthcare Inc., The Procter & Gamble Company (P&G), Unilever PLC, Yves Rocher sa.

The report is an indispensable tool for companies and organizations operating in the bath products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the bath products market.

Why Buy This Report?

Provide statistical data or estimations for the North America bath products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the bath products market in North America
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the bath products market in North America looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. North America Bath Products Market – Product Type Analysis
3.1 Bar soap
3.2 Bath additives
3.3 Body powders
3.4 Body wash and shower gels
3.5 Feminine wash and wipes
3.6 Hand sanitizers
3.7 Liquid soap
4. North America Bath Products Market – Price Range Analysis
4.1 Mass
4.2 Premium
5. North America Bath Products Market – Gender Analysis
5.1 Men
5.2 Women
6. North America Bath Products Market – Package Type Analysis
6.1 Flexible packaging
6.2 Folding cartons
6.3 Rigid plastic packaging
7. North America Bath Products Market – Distribution Channel Analysis
7.1 Convenience stores
7.2 Supermarkets and hypermarkets
7.3 Small grocery stores
7.4 Specialty stores
7.5 E-commerce
7.6 Others
8. North America Bath Products Market – Country Analysis
8.1 USA
8.2 Canada
9. Company Profiles
9.1 All-One-God-Faith, Inc. (Dr. Bronner’s)
9.2 Bath & Body Works, Inc.
9.3 Beiersdorf AG
9.4 Colgate-Palmolive Company
9.5 Combe Incorporated
9.6 Coty Inc.
9.7 Galderma S.A.
9.8 Gojo Industries, Inc.
9.9 Henkel AG & Co. KGaA
9.10 High Ridge Brands Co.
9.11 Johnson & Johnson (J&J)
9.12 LG Household & Health Care, Ltd.
9.13 L’Oreal S.A.
9.14 Lush Retail Ltd.
9.15 Mary Kay Inc.
9.16 Natura & Co
9.17 Parfums de Coeur, Ltd.
9.18 Prestige Consumer Healthcare, Inc.
9.19 The Procter & Gamble Company (P&G)
9.20 Unilever PLC
9.21 Yves Rocher sa
DISCLAIMER

Companies Mentioned

All-One-God-Faith, Inc. (Dr. Bronner’s)
Bath & Body Works, Inc.
Beiersdorf AG
Colgate-Palmolive Company
Combe Incorporated
Coty Inc.
Galderma S.A.
Gojo Industries, Inc.
Henkel AG & Co. KGaA
High Ridge Brands Co.
Johnson & Johnson (J&J)
LG Household & Health Care, Ltd.
L’Oreal S.A.
Lush Retail Ltd.
Mary Kay Inc.
Natura & Co
Parfums de Coeur, Ltd.
Prestige Consumer Healthcare, Inc.
The Procter & Gamble Company (P&G)
Unilever PLC
Yves Rocher sa