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Market Overview

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The North American bakery products market is projected to reach USD 110.25 billion by 2028, with a CAGR of 2.08% during the forecast period (2023-2028). This growth can be attributed to changing consumer trends, especially during the COVID-19 pandemic, where consumers are seeking bakery products that offer both nutritional value and convenience.

Consumers in North America have become more health-conscious and are looking for gluten-free options, low carb, low fat, and high protein products. This trend is not only followed by celiac patients but also by individuals who are generally health-conscious. Additionally, there has been a growing demand for bakery products made from ancient grains, organic grains, and custom blends of wheat flour. Consumers are increasingly interested in products that are minimally processed, contain fewer preservatives and trans fats, and are rich in protein and essential micro-nutrients. The urbanization and increase in the working population have also led to a rise in out-of-home consumption, driving the demand for instant and nutritious bakery products.

Commercial bakeries play a significant role in the North American bakery industry, generating around 80% of the total profits. These established players dominate the market, while retail stores are more fragmented. Ready-to-cook and ready-to-eat food items, such as cookies, bread, cakes, tortillas, biscuits, and frozen pizza, are in high demand due to the busy lifestyles of consumers. Bakery products are readily available in supermarkets, hypermarkets, and online platforms, providing convenient options for consumers and contributing to the market’s growth even during the pandemic.

The demand for convenience snack products is growing rapidly, driven by changes in consumption patterns and increased awareness of portion control. In response, more brands are offering small/on-the-go consumption packs of bakery products. North American consumers prioritize taste, health, and convenience, often opting for bakery snacks to satisfy hunger during busy days or replace meals on hectic days. Snacking has become a regular eating behavior, with 64% of consumers preferring snacks over traditional meals, according to a report by Mondelez International. Key players in the market are introducing a variety of on-the-go baking products to cater to this demand.

Moreover, there is an increased demand for bakery products made with natural and organic ingredients in the United States. This trend is also observed in other markets. Consumers prefer products with no artificial additives, no preservatives, non-GMO, and reduced sugar content. The growing consumer demand for nutritious products and the rising popularity of clean-label claims have further stimulated market growth in the region. Overall, changing eating patterns and the preference for on-the-go snacks among North American consumers, influenced by the evolving work and home life, are driving the growth of bakery products in the region.

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Market Segmentation

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The market is segmented based on various factors, including product type, distribution channel, and geography.

Segmentation by Product Type
Cakes and Pastries
Biscuits
Bread
Morning Goods
Others

Segmentation by Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Stores
Online Retailers
Other Distribution Channels
Segmentation by

Segmentation by Geography
United States
Canada
Mexico
Rest of North America

The North American market for bakery products is characterized by the dominance of the bread segment, which is driven by the increasing demand for various types of bread among consumers in the region. This includes ethnic bread, whole-meal bread, and other varieties. A shift towards healthier bread options, such as oats and whole-wheat, has also been observed. The adoption of Western eating habits further contributes to the growing demand for bread, particularly for breakfast consumption. According to the US Census data and Simmons National Consumer Survey statistics, 326.91 million Americans used bread in 2020. Bread manufacturers capitalize on the popularity of regional bread specialties, such as Cuban bread and cornbread, by offering value-added products to diversify their product range. Additionally, health-conscious consumers prefer fortified, clean-label, and organic bread, which has led to the emergence of manufacturers like Bimbo Bakeries and Manna Organic Bakery in the United States who cater to these preferences.

Supermarkets and hypermarkets serve as the primary distribution channels for bakery products in the region due to their widespread presence and extensive product offerings. These retail formats offer customers the convenience of choosing from a wide range of brands and products. The availability and visibility of bakery products, including cakes, pastries, biscuits, and bread, contribute to their popularity among consumers. The expansion of supermarket and hypermarket chains further supports sales growth in this market. For example, as of January 31, 2023, Walmart operated a total of 3,572 supercenter stores and 781 neighborhood markets in the United States.

In the United States, two parallel trends, namely health consciousness and indulgence, shape the bakery products market. Busy lifestyles and the desire for quick and easy meals have driven the demand for bakery products that can be prepared rapidly or consumed on the go. Ready-to-eat (RTE) food products like healthy bread, pizza rolls, chicken puffs, and muffins have gained popularity among the working population and consumers seeking convenient meal options. Manufacturers address the health-oriented consumer preferences by introducing products made with whole grains, high fiber content, and other health-promoting ingredients. For instance, in January 2023, Bimbo Bakeries United States launched a new white bread made with vegetables, fortified with vitamins A, D, and E, and baked with the equivalent of one cup of veggies per loaf.

Baked goods enjoy high permissibility among American consumers, who view occasional indulgence in cookies, cupcakes, doughnuts, and pies as acceptable. According to the American Bakers Association, 84% of Americans consider it acceptable to indulge in baked goods occasionally. Gen Z and Millennial consumers in particular show a preference for baked goods like pizza, flatbreads, wraps, and tortillas. The convenience and availability of frozen bakery products also contribute to market expansion, meeting the increasing consumer demand for easy-to-prepare options.

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Competitive Landscape

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The market for bakery products in North America is characterized by fragmentation, attributable to the presence of prominent regional and domestic players operating in various countries. Significant emphasis is placed on strategic approaches such as mergers, expansions, acquisitions, partnerships, and new product development by leading companies aiming to enhance their brand presence among consumers. Key players that dominate the regional market include Kellogg NA Co., Hostess Brands, LLC, Bimbo Bakeries USA, Inc., and Mondelēz International, among others. Many manufacturers are specifically prioritizing online distribution channels for promoting, marketing, and branding their products, with the objective of expanding their geographical reach and increasing their customer base.

Key companies profiled in this report include Mondelez International Inc., Kellogg Company, Hostess Brands Inc., Campbell Soup Company, Gruma SAB de CV, General Mills Inc., Grupo Bimbo SAB De CV, Alpha Baking Co Inc., Sara Lee Frozen Bakery, Flowers FoodsInc., Mckee Foods Corporation, Meiji Holdings Co. Ltd,

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Recent Industry Developments

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In February 2023, Hostess Brands Inc introduced the innovative Hostess Kazbras, a confectionery snack cake that combines distinct layers of cake, cream, candy crunch, and caramel.

In January 2023, Bimbo Bakeries United States brand Sara Lee launched a new variety of white bread infused with vegetables. The product claims to be baked with the equivalent of one cup of vegetables per loaf and is fortified with vitamins A, D, and E.

In January 2023, the Campbell Soup Company announced its plans to relocate the snack offices currently situated in Charlotte, North Carolina, and Norwalk, Connecticut, to its headquarters in Camden. As part of these plans, the company intends to invest over USD 50 million in upgrading its Camden facilities over the next three years. This move will allow the company to consolidate its operations on a refurbished site in Camden.

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Key Questions Answered

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What is the study period for the North America Bakery Products Market?
The study period for the North America Bakery Products Market spans from 2018 to 2028.

What is the growth rate of the North America Bakery Products Market?
The North America Bakery Products Market is experiencing a growth rate of 2.08% over the next 5 years.

What is the size of the North America Bakery Products Market?
The North America Bakery Products Market is projected to reach USD 99.47 billion in 2023 and is anticipated to grow at a CAGR of 2.08% to reach USD 110.25 billion by 2028.

Who are the key players in the North America Bakery Products Market?
The major companies operating in the North America Bakery Products Market are Mondelēz International, Flowers Foods, Inc., Mckee Foods Corp, Kellogg Company, and Grupo Bimbo SAB De CV.