Market Overview

The bath products in Middle East and Africa market is expected to increase by USD 3.9 billion, at a compound annual growth rate (CAGR) of 10% from 2023 to 2028, according to the latest edition of the Bath Products Market in Middle East and Africa Report. The market for bath and shower products has witnessed steady expansion in recent years, a trend which analysis projects to persist over the forthcoming decade. Propelling this growth is a proliferation in consumer awareness regarding the importance of personal hygiene maintenance alongside concentrated governmental efforts to implement large-scale sanitation and cleanliness programs across both urban and rural municipalities.

As public health non-profits successfully highlight the scientific linkage between routine hygienic upkeep and mitigation of illness transmission, individual consciousness of bathing’s role in infection prevention has reached record levels. Simultaneously, authorities across all levels have rolled out hygiene drives and educational outreach encompassing the provision of soaps and sanitizers while demonstrating their hygienic application. With citizens increasingly cognizant of the health protections conferred by bath products alongside greater product accessibility and affordability, analysts forecast strong growth as usage permeates all socioeconomic segments.

The report provides a comprehensive overview of the Middle East and Africa bath products industry, covering a study of the key players operating in the market. It includes an analysis of market segments and sub-segments, taking into consideration factors such as product type, price range, gender, package type, and distribution channel, and country. By examining these aspects, the report offers valuable insights into the potential of the bath products industry. Moreover, the report presents statistical information, including market size, market share, growth rate, and forecasts specifically tailored to the bath products industry. This data-driven analysis equips industry professionals with the necessary information to assess the current market landscape, make well-informed decisions, and identify growth opportunities within the sector.

Market Segmentation

The bath products market in Middle East and Africa is segmented as below:
Product type: bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap
Price range: mass, and premium
Gender: men, and women
Package type: flexible packaging, folding cartons, and rigid plastic packaging
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, specialty stores, e-commerce, and others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, and others

The Middle East and Africa bath products market is segmented on the basis of product type, price range, gender, package type, distribution channel, and country. On the basis of product type, the bath products market in Middle East and Africa has been segmented into bar soap, bath additives, body powders, body wash and shower gels, feminine wash and wipes, hand sanitizers, and liquid soap. By price range, the bath products market in Middle East and Africa has been segmented into mass, and premium. Based on gender, the bath products market in Middle East and Africa is categorized into men, and women. On the basis of package type, the bath products market in Middle East and Africa has been segmented into flexible packaging, folding cartons, and rigid plastic packaging. By distribution channel, the bath products market in Middle East and Africa has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, specialty stores, e-commerce, and others. In terms of geography, the bath products market in Middle East and Africa has been segmented into Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, and others.

Competitive Landscape

The Middle East and Africa bath products market is highly competitive. Some of the leading companies operating in the market are ABC International Ltd., Abdul Samad Al Qurashi Company, Adcock Ingram Holdings Limited (The Bidvest Group Limited), Amka Products (Pty) Ltd., ARMA Group, Beiersdorf AG, Cairo Oils and Soap Company S.A.E., Church & Dwight Co. Inc., Colgate-Palmolive Company, Coty Inc., Dabur India Limited, Evyap Sabun Yag Gliserin San ve Tic A.S., Henkel AG & Co. KGaA, IFFCO Group, Johnson & Johnson (J&J), Kamena Products Corporation, Kao Corporation, L’Occitane International S.A., Nativa (Pty) Ltd., Natura & Co, Nefertari Inc., Paul Hartmann AG, PZ Cussons Plc, Reckitt Benckiser Group plc (RB), Unilever PLC.

The report is an indispensable tool for companies and organizations operating in the bath products industry. It offers a comprehensive overview of the market, empowering industry executives, policy makers, academics, and analysts to make well-informed decisions. The report provides valuable insights and analysis, presenting a cohesive and detailed perspective on the bath products market.

Why Buy This Report?

Provide statistical data or estimations for the Middle East and Africa bath products market
Formulate regional strategies and determine strategic priorities based on local data analysis
Gain a comprehensive understanding of the bath products market in Middle East and Africa
Identify promising investment opportunities by pinpointing growth sectors and emerging trends
Understand what the future of the bath products market in Middle East and Africa looks like
Analyze the competitive landscape and identify the optimal timing for seizing opportunities

Table of Contents

TABLE OF CONTENTS
FIGURES AND TABLES
1. Scope and Methodology
1.1 Key Findings
1.2 Report Scope
1.3 Research Methodology
2. Market Overview
3. Middle East and Africa Bath Products Market – Product Type Analysis
3.1 Bar soap
3.2 Bath additives
3.3 Body powders
3.4 Body wash and shower gels
3.5 Feminine wash and wipes
3.6 Hand sanitizers
3.7 Liquid soap
4. Middle East and Africa Bath Products Market – Price Range Analysis
4.1 Mass
4.2 Premium
5. Middle East and Africa Bath Products Market – Gender Analysis
5.1 Men
5.2 Women
6. Middle East and Africa Bath Products Market – Package Type Analysis
6.1 Flexible packaging
6.2 Folding cartons
6.3 Rigid plastic packaging
7. Middle East and Africa Bath Products Market – Distribution Channel Analysis
7.1 Convenience stores
7.2 Supermarkets and hypermarkets
7.3 Small grocery stores
7.4 Specialty stores
7.5 E-commerce
7.6 Others
8. Middle East and Africa Bath Products Market – Country Analysis
8.1 Egypt
8.2 Nigeria
8.3 Saudi Arabia
8.4 South Africa
8.5 United Arab Emirates
8.6 Others
9. Company Profiles
9.1 ABC International Ltd.
9.2 Abdul Samad Al Qurashi Company
9.3 Adcock Ingram Holdings Limited (The Bidvest Group Limited)
9.4 Amka Products (Pty) Ltd.
9.5 ARMA Group
9.6 Beiersdorf AG
9.7 Cairo Oils and Soap Company S.A.E.
9.8 Church & Dwight Co., Inc.
9.9 Colgate-Palmolive Company
9.10 Coty Inc.
9.11 Dabur India Limited
9.12 Evyap Sabun Yag Gliserin San ve Tic A.S.
9.13 Henkel AG & Co. KGaA
9.14 IFFCO Group
9.15 Johnson & Johnson (J&J)
9.16 Kamena Products Corporation
9.17 Kao Corporation
9.18 L’Occitane International S.A.
9.19 Nativa (Pty) Ltd.
9.20 Natura & Co
9.21 Nefertari, Inc.
9.22 Paul Hartmann AG
9.23 PZ Cussons Plc
9.24 Reckitt Benckiser Group plc (RB)
9.25 Unilever PLC
DISCLAIMER

Companies Mentioned

ABC International Ltd.
Abdul Samad Al Qurashi Company
Adcock Ingram Holdings Limited (The Bidvest Group Limited)
Amka Products (Pty) Ltd.
ARMA Group
Beiersdorf AG
Cairo Oils and Soap Company S.A.E.
Church & Dwight Co., Inc.
Colgate-Palmolive Company
Coty Inc.
Dabur India Limited
Evyap Sabun Yag Gliserin San ve Tic A.S.
Henkel AG & Co. KGaA
IFFCO Group
Johnson & Johnson (J&J)
Kamena Products Corporation
Kao Corporation
L’Occitane International S.A.
Nativa (Pty) Ltd.
Natura & Co
Nefertari, Inc.
Paul Hartmann AG
PZ Cussons Plc
Reckitt Benckiser Group plc (RB)
Unilever PLC