Market Overview
From 2026 to 2031, the Vietnam men’s grooming products market is expected to see net value gains of USD 98.5 million, translating to a CAGR of 7.2%. Growth is expected to be supported by rising living standards, stronger social interaction in professional settings and a broader shift in how masculinity is expressed. Men’s grooming is moving beyond basic hygiene toward self-care, confidence and appearance management, with social media, beauty influencers and targeted brand communication helping normalise more structured routines among younger consumers.
Skin care-led grooming will become a more important growth driver. Vietnamese men are increasingly aware that their skin and hair needs differ from women’s, creating demand for products positioned around oil control, acne management, hydration, sensitivity and anti-ageing. The influence of South Korean male beauty standards is also encouraging a more polished and refined appearance, which should support demand for multifunctional products that combine convenience with visible benefits. This trend is likely to extend into bath and shower, hair care and shaving, where consumers will expect products to offer skin comfort as well as grooming performance.
Fragrance preferences are also evolving. The market has traditionally been dominated by strong masculine scents, but younger consumers are becoming more open to lighter, fresher and more subtle fragrance profiles. This reflects a broader move away from purely traditional masculine imagery toward self-expression, personal style and everyday sophistication. Brands that can offer more varied scent identities, while still addressing Vietnam’s hot and humid climate, will be better positioned to capture emerging demand.
Distribution will continue shifting toward modern and digital channels. Small local grocers will remain relevant because of their reach, but supermarkets, health and beauty specialists and e-commerce are gaining ground by offering wider assortments, better product authenticity and stronger access to premium or specialised grooming products. Online platforms will remain important for discounts, bundles and product discovery, particularly among younger men. The strongest performers will be those that combine accessible pricing, multifunctional benefits, evolving fragrance cues and strong visibility across both mass retail and digital channels.
Delivering a data-driven perspective on the Vietnam men’s grooming products market, the report details historical performance over the past six years and projects future trends through 2031. It delves into market segmentation, analyzing developments across product type, price range, packaging type and distribution channel.
What’s Inside the Report
This report provides a detailed assessment of the Vietnam men’s grooming products market, including historical data and forward-looking projections through 2031. It breaks down the industry by product type, price range, packaging type and distribution channel, with compound annual growth rates (CAGRs) for both past performance and forecast periods. By analyzing growth trajectories, the study pinpoints high-opportunity segments to inform strategic investments.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2021 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The Vietnam men’s grooming products market is categorized into the following segments:
Product type – e.g., men’s bath and shower products, men’s deodorants, men’s fragrances and perfumes, men’s hair care products, men’s shaving products (post-shave products, pre-shave products, razors and blades), men’s skin care products
Price range – e.g., mass men’s grooming, premium men’s grooming
Packaging type – e.g., flexible packaging, glass jars and bottles, metal cans and tubes, rigid plastic containers
Distribution channel – e.g., beauty stores, convenience stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The study outlines the distribution of market share among key players in the men’s grooming products industry in Vietnam, offering visibility into brand dominance and market leadership. Major participants include: Amorepacific Corporation, Beiersdorf AG, Chanel S.A., Colgate-Palmolive Company, Coty Inc., Dai Viet Huong Company Limited, Dorco Co., Ltd., Edgewell Personal Care Brands LLC, Euroitalia S.R.L., FineToday Holdings Co., Ltd., Give Back Beauty LLC (GBB), Inter Parfums, Inc., Kao Corporation, LG H&H Co., Ltd., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mandom Corporation, Marico Limited, Oriflame Cosmetics S.A., PUIG SL, Rohto Pharmaceutical Co., Ltd., Saigon Cosmetics Corporation (SCC), Shiseido Company, Limited, STADA Arzneimittel AG, The Procter & Gamble Company (P&G), Unilever PLC, Wipro Limited, etc.
The report includes detailed market share analysis for major competitors across the total men’s grooming products market, alongside segment-level insights covering men’s grooming products, men’s fragrances and perfumes, men’s toiletries, men’s bath and shower products, men’s deodorants, men’s hair care products, men’s skin care products, men’s shaving products, men’s post-shave, men’s pre-shave and men’s razors and blades.
Market share analysis covered in the report:
Vietnam men’s grooming products market share
Vietnam men’s fragrances and perfumes market share
Vietnam men’s toiletries market share
Vietnam men’s bath and shower products market share
Vietnam men’s deodorants market share
Vietnam men’s hair care products market share
Vietnam men’s skin care products market share
Vietnam men’s shaving products market share
Vietnam men’s post-shave market share
Vietnam men’s pre-shave market share
Vietnam men’s razors and blades market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Vietnam Men’s Grooming Products Market – Product Type Analysis
Vietnam Men’s Grooming Products Market – Price Range Analysis
Vietnam Men’s Grooming Products Market – Packaging Type Analysis
Vietnam Men’s Grooming Products Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Amorepacific Corporation
Beiersdorf AG
Chanel S.A.
Colgate-Palmolive Company
Coty Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Vietnam Men’s Grooming Products Market 2021-2031
Chart Vietnam Men’s Grooming Products Market, Net Growth, 2021-2031
Chart Vietnam Men’s Grooming Products Market, Growth Rates, 2021-2031
Table Vietnam Men’s Grooming Products Market by Product Type, 2021-2031
Chart Vietnam Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Men’s Grooming Products Market by Product Type, 2021-2031
Table Vietnam Men’s Grooming Products Market by Price Range, 2021-2031
Chart Vietnam Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Men’s Grooming Products Market by Price Range, 2021-2031
Table Vietnam Men’s Grooming Products Market by Packaging Type, 2021-2031
Chart Vietnam Men’s Grooming Products Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Men’s Grooming Products Market by Packaging Type, 2021-2031
Table Vietnam Men’s Grooming Products Market by Distribution Channel, 2021-2031
Chart Vietnam Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Vietnam Men’s Grooming Products Market by Distribution Channel, 2021-2031
Table Vietnam Men’s Grooming Products Market Share (%), by Companies, 2021-2025
Chart Vietnam Men’s Grooming Products Market, by Companies, 2025
Table Vietnam Men’s Grooming Products Market Share (%), by Brands, 2021-2025
Chart Vietnam Men’s Grooming Products Market, by Brands, 2025
Table Vietnam – Population (Millions) and Forecast
Table Vietnam – Consumer Price Index (CPI) and Forecast
Table Vietnam – Gross Domestic Product and Forecast
Table Vietnam Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Vietnam Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this Vietnam Men’s Grooming Products market report include:
Amorepacific Corporation
Beiersdorf AG
Chanel S.A.
Colgate-Palmolive Company
Coty Inc.
Dai Viet Huong Company Limited
Dorco Co., Ltd.
Edgewell Personal Care Brands LLC
Euroitalia S.R.L.
FineToday Holdings Co., Ltd.
Give Back Beauty LLC (GBB)
Inter Parfums, Inc.
Kao Corporation
LG H&H Co., Ltd.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mandom Corporation
Marico Limited
Oriflame Cosmetics S.A.
PUIG SL
Rohto Pharmaceutical Co., Ltd.
Saigon Cosmetics Corporation (SCC)
Shiseido Company, Limited
STADA Arzneimittel AG
The Procter & Gamble Company (P&G)
Unilever PLC
Wipro Limited
