Market Overview
The UK men’s grooming market is forecast to grow from USD 3.1 billion in 2026 to USD 4.2 billion by 2031, reflecting a CAGR of 5.87%. Growth is being underpinned by a steady normalisation of male grooming as part of everyday self-care rather than occasional maintenance. While pricing has contributed to recent value gains, the category’s underlying momentum is also being sustained by broader shifts in consumer behaviour, particularly among younger men who are more engaged with grooming content, more open to experimentation, and more willing to build routines around hair, skin, fragrance and body care. In that sense, the market is evolving from a largely functional space into one shaped by identity, lifestyle and presentation.
A key driver is the expansion of men’s toiletries, especially hair care. UK male consumers are becoming more proactive about prevention and upkeep, whether that means addressing thinning hair, maintaining scalp health or styling natural texture more deliberately. Hair loss concerns are becoming more visible in purchasing behaviour, while demand for styling products is also benefitting from a broader embrace of curls, texture and more individualised looks. At the same time, skin care and deodorants are gaining relevance through a more holistic view of grooming, where men are no longer simply buying a single hero product, but assembling routines that balance efficacy, comfort and convenience. This is also helping push the category beyond older stereotypes of male personal care and into a more nuanced, solution-led market.
Shaving remains an important pillar, but its role is changing. Traditional shaving products are no longer the sole centre of male grooming, as more men choose to maintain facial hair rather than remove it completely. That shift is softening demand for conventional shaving frequency while creating stronger space for beard care, including oils, waxes and conditioners. More broadly, grooming in the UK is becoming less about being clean-shaven and more about being well-kept. That change matters because it expands the category’s value pool: facial grooming, beard maintenance and manscaping can coexist rather than compete directly, supporting a wider interpretation of what men’s grooming now includes.
Another important trend is the growing premium and experiential dimension of the market. Fragrance is gaining momentum as men increasingly treat scent as part of their personal style rather than an occasional add-on, while deodorants are also being repositioned through more elevated scent profiles and broader body-care claims. Consumers are showing stronger interest in products that combine performance with sensory appeal, whether through finer fragrances, better textures or specialist positioning. Social media is reinforcing this shift by making grooming more visible, more aspirational and more conversational, while brand marketing is becoming more playful, direct and culturally fluent. Overall, the UK market is moving towards a more sophisticated model of male grooming, where function still matters, but product choice is increasingly shaped by self-image, routine-building and selective premiumisation.
This report provides a comprehensive analysis of the United Kingdom men’s grooming products market, combining historical data with forward-looking projections through 2031. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, price range, packaging type and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.
What’s Inside the Report
This report presents a comprehensive dataset detailing the United Kingdom men’s grooming products market size from 2021 to 2031, with metrics reported in (Units/GBP/USD). It includes historical data and forward-looking projections through 2031, with CAGR analysis provided for both timeframes. The market is segmented by product type, price range, packaging type and distribution channel, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2021 to the most recent period. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The United Kingdom men’s grooming products market is categorized into the following segments:
Product type – e.g., men’s bath and shower products, men’s deodorants, men’s fragrances and perfumes, men’s hair care products, men’s shaving products (post-shave products, pre-shave products, razors and blades), men’s skin care products
Price range – e.g., mass men’s grooming, premium men’s grooming
Packaging type – e.g., flexible packaging, glass jars and bottles, metal cans and tubes, paper containers, rigid plastic containers
Distribution channel – e.g., beauty stores, convenience stores, department stores, direct selling, discounters, e-commerce, hypermarkets, personal care stores, pharmacies, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the men’s grooming products industry in United Kingdom, shedding light on the relative scale and market presence of major firms. Leading companies include: Beiersdorf AG, Chanel S.A., Clarins SA, Combe Incorporated, Coty Inc., Dolce & Gabbana S.R.L., Edgewell Personal Care Brands LLC, Elida Beauty Group, Euroitalia S.R.L., HF Global, Inc., Inter Parfums, Inc., Kao Corporation, Kering SA, L’Occitane International S.A., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mancave Ltd., Natura & Co, Next plc, PUIG SL, PZ Cussons Plc, Revlon, Inc., Shiseido Company, Limited, Societe BIC S.A., The Estee Lauder Companies Inc., The King of Shaves Company, Ltd., The Procter & Gamble Company (P&G), The Shaneel Group, The Thriving Brands Company, Unilever PLC, etc.
This report provides market share data for leading players in the overall men’s grooming products market, as well as in key segments including men’s grooming products, men’s fragrances and perfumes, men’s toiletries, men’s bath and shower products, men’s deodorants, men’s hair care products, men’s skin care products, men’s shaving products, men’s post-shave, men’s pre-shave and men’s razors and blades.
Market share analysis covered in the report:
United Kingdom men’s grooming products market share
United Kingdom men’s fragrances and perfumes market share
United Kingdom men’s toiletries market share
United Kingdom men’s bath and shower products market share
United Kingdom men’s deodorants market share
United Kingdom men’s hair care products market share
United Kingdom men’s skin care products market share
United Kingdom men’s shaving products market share
United Kingdom men’s post-shave market share
United Kingdom men’s pre-shave market share
United Kingdom men’s razors and blades market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
United Kingdom Men’s Grooming Products Market – Product Type Analysis
United Kingdom Men’s Grooming Products Market – Price Range Analysis
United Kingdom Men’s Grooming Products Market – Packaging Type Analysis
United Kingdom Men’s Grooming Products Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Beiersdorf AG
Chanel S.A.
Clarins SA
Combe Incorporated
Coty Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table United Kingdom Men’s Grooming Products Market 2021-2031
Chart United Kingdom Men’s Grooming Products Market, Net Growth, 2021-2031
Chart United Kingdom Men’s Grooming Products Market, Growth Rates, 2021-2031
Table United Kingdom Men’s Grooming Products Market by Product Type, 2021-2031
Chart United Kingdom Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart United Kingdom Men’s Grooming Products Market by Product Type, 2021-2031
Table United Kingdom Men’s Grooming Products Market by Price Range, 2021-2031
Chart United Kingdom Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2021-2031
Chart United Kingdom Men’s Grooming Products Market by Price Range, 2021-2031
Table United Kingdom Men’s Grooming Products Market by Packaging Type, 2021-2031
Chart United Kingdom Men’s Grooming Products Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart United Kingdom Men’s Grooming Products Market by Packaging Type, 2021-2031
Table United Kingdom Men’s Grooming Products Market by Distribution Channel, 2021-2031
Chart United Kingdom Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart United Kingdom Men’s Grooming Products Market by Distribution Channel, 2021-2031
Table United Kingdom Men’s Grooming Products Market Share (%), by Companies, 2021-2025
Chart United Kingdom Men’s Grooming Products Market, by Companies, 2025
Table United Kingdom Men’s Grooming Products Market Share (%), by Brands, 2021-2025
Chart United Kingdom Men’s Grooming Products Market, by Brands, 2025
Table United Kingdom – Population (Millions) and Forecast
Table United Kingdom – Consumer Price Index (CPI) and Forecast
Table United Kingdom – Gross Domestic Product and Forecast
Table United Kingdom Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table United Kingdom Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this United Kingdom Men’s Grooming Products market analysis comprise:
Beiersdorf AG
Chanel S.A.
Clarins SA
Combe Incorporated
Coty Inc.
Dolce & Gabbana S.R.L.
Edgewell Personal Care Brands LLC
Elida Beauty Group
Euroitalia S.R.L.
HF Global, Inc.
Inter Parfums, Inc.
Kao Corporation
Kering SA
L’Occitane International S.A.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mancave Ltd.
Natura & Co
Next plc
PUIG SL
PZ Cussons Plc
Revlon, Inc.
Shiseido Company, Limited
Societe BIC S.A.
The Estee Lauder Companies Inc.
The King of Shaves Company, Ltd.
The Procter & Gamble Company (P&G)
The Shaneel Group
The Thriving Brands Company
Unilever PLC
