Romania Men’s Grooming Products Market 2025

The Romania men’s grooming products market is expected to experience robust growth, with a projected increase of USD 119.1 million and a CAGR of approximately 6.4% throughout the forecast period. Romania’s men’s grooming market is experiencing growth, driven by a shift in societal attitudes toward personal care, particularly among younger, urban males. Cities like Bucharest are seeing a rise in men adopting skincare, haircare, and shaving products as part of their daily routines. Additionally, the increasing influence of Western grooming trends, coupled with growing disposable incomes, has led to a demand for premium and luxury grooming brands. The expansion of e-commerce and online retail platforms is also helping to make these products more accessible to a broader consumer base.

This report provides a comprehensive analysis of the Romania men’s grooming products market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, pricing and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Market Segmentation

The segmentation of the Romania men’s grooming products market is outlined below:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, others

The men’s grooming products market in Romania is segmented based on product type, pricing and distribution channel. By product type, it includes shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segmentation includes premium, and mass. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, direct selling, discounters, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, and others.

Competitive Landscape

Within the competitive landscape, significant companies profiled in the report include Yves Rocher sa, Unilever PLC, The Shaneel Group, The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., Societe BIC S.A., PUIG SL, Oriflame Cosmetics S.A., Natura & Co, LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., LA RIVE S.A., Inter Parfums Inc., Hermes International SCA, Henkel AG & Co. KGaA, Gruppo Sodalis Srl, Gr. Sarantis S.A., Fragluxe Inc (Cuba), Farmec S.A., Edgewell Personal Care Brands LLC, Coty Inc., Colgate-Palmolive Company, Chanel S.A., Beiersdorf AG and Amway Corporation.

This report presents an extensive analysis of major entities in the men’s grooming products market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Romania men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the Romania men’s grooming products market: product type, pricing and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Romania men’s grooming products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Romania men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Romania Men’s Grooming Products Market – Product Type Analysis
Romania Men’s Grooming Products Market – Pricing Analysis
Romania Men’s Grooming Products Market – Distribution Channel Analysis
Company Shares Analysis
Yves Rocher sa
Unilever PLC
The Shaneel Group
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Societe BIC S.A.
PUIG SL
Oriflame Cosmetics S.A.
Natura & Co
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Romania Men’s Grooming Products Market 2020-2030
Chart Romania Men’s Grooming Products Market, Net Growth, 2020-2030
Chart Romania Men’s Grooming Products Market, Growth Rates, 2020-2030
Table Romania Men’s Grooming Products Market by Product Type, 2020-2030
Chart Romania Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Romania Men’s Grooming Products Market by Product Type, 2020-2030
Table Romania Men’s Grooming Products Market by Pricing, 2020-2030
Chart Romania Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Romania Men’s Grooming Products Market by Pricing, 2020-2030
Table Romania Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart Romania Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Romania Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table Romania Men’s Grooming Products Market Share (%), by Companies, 2020-2024
Chart Romania Men’s Grooming Products Market, by Companies, 2024
Table Romania Men’s Grooming Products Market Share (%), by Brands, 2020-2024
Chart Romania Men’s Grooming Products Market, by Brands, 2024
Table Romania – Population (Millions) and Forecast
Table Romania – Consumer Price Index (CPI) and Forecast
Table Romania – Gross Domestic Product and Forecast
Table Romania Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Romania Men’s Grooming Products Market: Consumption per Capita (Population)

Companies Mentioned

Yves Rocher sa
Unilever PLC
The Shaneel Group
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Societe BIC S.A.
PUIG SL
Oriflame Cosmetics S.A.
Natura & Co
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
LA RIVE S.A.
Inter Parfums, Inc.
Hermes International SCA
Henkel AG & Co. KGaA
Gruppo Sodalis Srl
Gr. Sarantis S.A.
Fragluxe Inc (Cuba)
Farmec S.A.
Edgewell Personal Care Brands LLC
Coty Inc.
Colgate-Palmolive Company
Chanel S.A.
Beiersdorf AG
Amway Corporation