The latest estimates indicate that the Portugal men’s grooming products market is expected to experience modest growth, with an incremental increase of USD 46.6 million. This growth is projected to occur at a compound annual growth rate (CAGR) of approximately 2.2% during the forecast period from 2024 to 2029. There has been a cultural shift towards greater acceptance and encouragement of male grooming and self-care. Men are increasingly comfortable investing time and money in personal grooming products. Platforms like Instagram, YouTube, and TikTok, along with endorsements from celebrities and influencers, have played a pivotal role in normalizing and promoting grooming routines among men. These channels provide tutorials, reviews, and lifestyle content that encourage men to try new products.
The report delivers an in-depth analysis of the Portugal men’s grooming products industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product, price range and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the men’s grooming products market.
Market Segmentation
The following outlines the segmentation of the Portugal men’s grooming products market:
Product: bath and shower products, deodorants, fragrances, hair care products, razors & blades, shaving products (pre-shave and post-shave products), skin care products
Price range: prestige product, mass product
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, department stores, specialty stores, e-commerce, others
The men’s grooming products market in Portugal is segmented based on product, price range and distribution channel. By product, the market features bath and shower products, deodorants, fragrances, hair care products, razors & blades, shaving products (pre-shave and post-shave products), and skin care products. Price range segmentation includes prestige product, and mass product. Distribution channel segments are categorized into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, department stores, specialty stores, e-commerce, and others.
Competitive Landscape
The competitive landscape of the industry has been analyzed, featuring profiles of major players such as The Procter & Gamble Company (P&G), PUIG SL, Beiersdorf AG, L’Oreal S.A., Unilever PLC, Coty Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Chanel S.A., Societe BIC S.A., Dolce & Gabbana S.R.L., Hermes International SCA, Colgate-Palmolive Company, Grupo Boticario, Oriflame Cosmetics S.A., Edgewell Personal Care Brands LLC, Shiseido Company Limited, Natura & Co, Angelini Group, Caravan Fragancias S.L., Inter Parfums Inc., Mary Kay Inc., Gruppo Sodalis Srl, Pierre Fabre S.A., The Estee Lauder Companies Inc. and Give Back Beauty LLC (GBB).
This report delivers an in-depth examination of leading companies in the men’s grooming products sector, analyzing their performance from 2019 to 2023. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Portugal men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the Portugal men’s grooming products market: product, price range and distribution channel.
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Gain deep insights into the dynamics of the Portugal men’s grooming products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Portugal men’s grooming products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Portugal Men’s Grooming Products Market – Product Analysis
Portugal Men’s Grooming Products Market – Price Range Analysis
Portugal Men’s Grooming Products Market – Distribution Channel Analysis
Key Players and Market Share
– The Procter & Gamble Company (P&G)
– PUIG SL
– Beiersdorf AG
– L’Oreal S.A.
– Unilever PLC
– Coty Inc.
– LVMH Moet Hennessy Louis Vuitton SA (LVMH)
– Chanel S.A.
– Societe BIC S.A.
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Portugal Men’s Grooming Products Market 2019-2029
Chart Portugal Men’s Grooming Products Market, Net Growth, 2019-2029
Chart Portugal Men’s Grooming Products Market, Growth Rates, 2019-2029
Table Portugal Men’s Grooming Products Market by Product, 2019-2029
Chart Portugal Men’s Grooming Products Market by Product, CAGR Historic and Forecast, 2019-2029
Chart Portugal Men’s Grooming Products Market by Product, 2019-2029
Table Portugal Men’s Grooming Products Market by Price Range, 2019-2029
Chart Portugal Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2019-2029
Chart Portugal Men’s Grooming Products Market by Price Range, 2019-2029
Table Portugal Men’s Grooming Products Market by Distribution Channel, 2019-2029
Chart Portugal Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Portugal Men’s Grooming Products Market by Distribution Channel, 2019-2029
Table Portugal Men’s Grooming Products Market Share (%), by Companies, 2019-2023
Chart Portugal Men’s Grooming Products Market, by Companies, 2023
Table Portugal Men’s Grooming Products Market Share (%), by Brands, 2019-2023
Chart Portugal Men’s Grooming Products Market, by Brands, 2023
Table Portugal – Population (Millions) and Forecast
Table Portugal – Consumer Price Index (CPI) and Forecast
Table Portugal – Gross Domestic Product and Forecast
Table Portugal Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Portugal Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
The Procter & Gamble Company (P&G)
PUIG SL
Beiersdorf AG
L’Oreal S.A.
Unilever PLC
Coty Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Chanel S.A.
Societe BIC S.A.
Dolce & Gabbana S.R.L.
Hermes International SCA
Colgate-Palmolive Company
Grupo Boticario
Oriflame Cosmetics S.A.
Edgewell Personal Care Brands LLC
Shiseido Company, Limited
Natura & Co
Angelini Group
Caravan Fragancias, S.L.
Inter Parfums, Inc.
Mary Kay Inc.
Gruppo Sodalis Srl
Pierre Fabre S.A.
The Estee Lauder Companies Inc.
Give Back Beauty LLC (GBB)