Forecasted to grow at a moderate pace, the Poland men’s grooming products market size is expected to reach USD 1,658.8 million by 2029, up from USD 1,149.7 million in 2023, resulting in a CAGR of 6.3%. Urbanization is heightening the emphasis on professional appearance and personal hygiene, consequently bolstering the demand for grooming products and services in the country. Concurrently, evolving societal perceptions of masculinity are fostering increased acceptance and promotion of male grooming and self-care practices.
The adoption of international grooming trends and standards, disseminated via media channels and global brands, is exerting a profound influence on local consumer preferences. Social media platforms and digital marketing strategies are instrumental in advocating grooming routines and products, particularly among younger demographic cohorts.
This report provides a thorough assessment of the Poland men’s grooming products industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like product, price range and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the men’s grooming products industry.
Market Segmentation
The Poland men’s grooming products market is categorized into the following segments:
Product: bath and shower products, deodorants, fragrances, hair care products, razors & blades, shaving products (pre-shave and post-shave products), skin care products
Price range: prestige product, mass product
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, specialty stores, e-commerce, hair salons, others
The Poland market for men’s grooming products is divided based on product, price range and distribution channel. By product, the market is categorized into bath and shower products, deodorants, fragrances, hair care products, razors & blades, shaving products (pre-shave and post-shave products), and skin care products. Price range categories include prestige product, and mass product. Distribution channel segments encompass convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, specialty stores, e-commerce, hair salons, and others.
Competitive Landscape
Key players in the Poland men’s grooming products market include The Procter & Gamble Company (P&G), L’Oreal S.A., Beiersdorf AG, Coty Inc., Unilever PLC, PUIG SL, Edgewell Personal Care Brands LLC, Henkel AG & Co. KGaA, Gr. Sarantis S.A., Chanel S.A., Natura & Co, LA RIVE S.A., Euroitalia S.R.L., Societe BIC S.A., Dolce & Gabbana S.R.L., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Oriflame Cosmetics S.A., Colgate-Palmolive Company, Oceanic S.A., Miraculum S.A., Revlon Inc., Yves Rocher sa, FM Group World Artur Trawinski Sp. z o.o. sp. k., BIELENDA Kosmetyki Naturalne S.A., Dr Irena Eris S.A., URODA Polska Sp. z o.o., Grupa TZMO, PZ Cussons Plc, Pharma C-Food Sp. z o.o. and Clarins SA.
This comprehensive report analyzes the performance of leading companies in the men’s grooming products sector from 2019 to 2023. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Poland Men’s Grooming Products Market – Product Analysis
Poland Men’s Grooming Products Market – Price Range Analysis
Poland Men’s Grooming Products Market – Distribution Channel Analysis
Key Players and Market Share
– The Procter & Gamble Company (P&G)
– L’Oreal S.A.
– Beiersdorf AG
– Coty Inc.
– Unilever PLC
– PUIG SL
– Edgewell Personal Care Brands LLC
– Henkel AG & Co. KGaA
– Gr. Sarantis S.A.
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Poland Men’s Grooming Products Market 2019-2029
Chart Poland Men’s Grooming Products Market, Net Growth, 2019-2029
Chart Poland Men’s Grooming Products Market, Growth Rates, 2019-2029
Table Poland Men’s Grooming Products Market by Product, 2019-2029
Chart Poland Men’s Grooming Products Market by Product, CAGR Historic and Forecast, 2019-2029
Chart Poland Men’s Grooming Products Market by Product, 2019-2029
Table Poland Men’s Grooming Products Market by Price Range, 2019-2029
Chart Poland Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2019-2029
Chart Poland Men’s Grooming Products Market by Price Range, 2019-2029
Table Poland Men’s Grooming Products Market by Distribution Channel, 2019-2029
Chart Poland Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Poland Men’s Grooming Products Market by Distribution Channel, 2019-2029
Table Poland Men’s Grooming Products Market Share (%), by Companies, 2019-2023
Chart Poland Men’s Grooming Products Market, by Companies, 2023
Table Poland Men’s Grooming Products Market Share (%), by Brands, 2019-2023
Chart Poland Men’s Grooming Products Market, by Brands, 2023
Table Poland – Population (Millions) and Forecast
Table Poland – Consumer Price Index (CPI) and Forecast
Table Poland – Gross Domestic Product and Forecast
Table Poland Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Poland Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
The Procter & Gamble Company (P&G)
L’Oreal S.A.
Beiersdorf AG
Coty Inc.
Unilever PLC
PUIG SL
Edgewell Personal Care Brands LLC
Henkel AG & Co. KGaA
Gr. Sarantis S.A.
Chanel S.A.
Natura & Co
LA RIVE S.A.
Euroitalia S.R.L.
Societe BIC S.A.
Dolce & Gabbana S.R.L.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Oriflame Cosmetics S.A.
Colgate-Palmolive Company
Oceanic S.A.
Miraculum S.A.
Revlon, Inc.
Yves Rocher sa
FM Group World Artur Trawinski Sp. z o.o. sp. k.
BIELENDA Kosmetyki Naturalne S.A.
Dr Irena Eris S.A.
URODA Polska Sp. z o.o.
Grupa TZMO
PZ Cussons Plc
Pharma C-Food Sp. z o.o.
Clarins SA