Incremental growth of USD 3.4 billion is anticipated in the North America men’s grooming products market, which will expand at a CAGR of approximately 4.2% over the forecast period spanning 2024 to 2029. In North America, the men’s grooming market is experiencing strong growth due to an increasing focus on wellness and self-care among men, particularly in the United States and Canada. Changing societal norms and the breaking of traditional gender roles have made grooming products more mainstream among male consumers. Moreover, the proliferation of subscription-based services and the expansion of direct-to-consumer e-commerce platforms have made these products easily accessible, further fueling market growth.
This report presents a detailed overview of the North America men’s grooming products industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, pricing, distribution channel and country. This detailed analysis supports the identification of growth opportunities within the men’s grooming products industry.
Market Segmentation
The North America men’s grooming products market is structured as follows:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: supermarkets and hypermarkets, department stores, electronics and appliance stores, home products shops, e-commerce, others
Country: USA, Canada
The men’s grooming products market in North America is segmented based on product type, pricing, distribution channel and country. In terms of product type, the market is segmented into shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segmentation includes premium, and mass. Distribution channel segmentation comprises supermarkets and hypermarkets, department stores, electronics and appliance stores, home products shops, e-commerce, and others. Geographically, the market is divided into USA and Canada.
Competitive Landscape
Leading companies in the men’s grooming products market include Victoria’s Secret & Co., Unilever PLC, The Thriving Brands Company, The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., Societe BIC S.A., Shiseido Company Limited, Revlon Inc., PUIG SL, Perio Inc., Parfums de Coeur Ltd., Mary Kay Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., L’Occitane International S.A., LG Household & Health Care Ltd., Kenvue Inc., Inter Parfums Inc., High Ridge Brands Co., HF global Inc., Hermes International SCA, Henkel AG & Co. KGaA, Euroitalia S.R.L., Edgewell Personal Care Brands LLC, Dolce & Gabbana S.R.L., Coty Inc., Combe Incorporated, Colgate-Palmolive Company, Chanel S.A., Beiersdorf AG and Bath & Body Works Inc.
The report provides a detailed assessment of prominent companies within the men’s grooming products market, tracking their performance from 2019 to 2023. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
North America Men’s Grooming Products Market – Product Type Analysis
North America Men’s Grooming Products Market – Pricing Analysis
North America Men’s Grooming Products Market – Distribution Channel Analysis
North America Men’s Grooming Products Market – Country Analysis
Key Players and Market Share
– Victoria’s Secret & Co.
– Unilever PLC
– The Thriving Brands Company
– The Procter & Gamble Company (P&G)
– The Estee Lauder Companies Inc.
– Societe BIC S.A.
– Shiseido Company, Limited
– Revlon, Inc.
– PUIG SL
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table North America Men’s Grooming Products Market 2019-2029
Chart North America Men’s Grooming Products Market, Net Growth, 2019-2029
Chart North America Men’s Grooming Products Market, Growth Rates, 2019-2029
Table North America Men’s Grooming Products Market by Product Type, 2019-2029
Chart North America Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart North America Men’s Grooming Products Market by Product Type, 2019-2029
Table North America Men’s Grooming Products Market by Pricing, 2019-2029
Chart North America Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2019-2029
Chart North America Men’s Grooming Products Market by Pricing, 2019-2029
Table North America Men’s Grooming Products Market by Distribution Channel, 2019-2029
Chart North America Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart North America Men’s Grooming Products Market by Distribution Channel, 2019-2029
Table North America Men’s Grooming Products Market by Country, 2019-2029
Chart North America Men’s Grooming Products Market by Country, CAGR Historic and Forecast, 2019-2029
Chart North America Men’s Grooming Products Market by Country, 2019-2029
Table North America Men’s Grooming Products Market Share (%), by Companies, 2019-2023
Chart North America Men’s Grooming Products Market, by Companies, 2023
Table North America Men’s Grooming Products Market Share (%), by Brands, 2019-2023
Chart North America Men’s Grooming Products Market, by Brands, 2023
Table North America – Population (Millions) and Forecast
Table North America – Consumer Price Index (CPI) and Forecast
Table North America – Gross Domestic Product and Forecast
Table North America Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table North America Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
Victoria’s Secret & Co.
Unilever PLC
The Thriving Brands Company
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Societe BIC S.A.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
Perio, Inc.
Parfums de Coeur, Ltd.
Mary Kay Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
L’Occitane International S.A.
LG Household & Health Care, Ltd.
Kenvue Inc.
Inter Parfums, Inc.
High Ridge Brands Co.
HF Global, Inc.
Hermes International SCA
Henkel AG & Co. KGaA
Euroitalia S.R.L.
Edgewell Personal Care Brands LLC
Dolce & Gabbana S.R.L.
Coty Inc.
Combe Incorporated
Colgate-Palmolive Company
Chanel S.A.
Beiersdorf AG
Bath & Body Works, Inc.