North America Men’s Grooming Products Market 2025

The latest estimates indicate that the North America men’s grooming products market is expected to experience modest growth, with an incremental increase of USD 3.4 billion. This growth is projected to occur at a CAGR of approximately 4.2% during the forecast period from 2025 to 2030. In North America, the men’s grooming market is experiencing strong growth due to an increasing focus on wellness and self-care among men, particularly in the United States and Canada. Changing societal norms and the breaking of traditional gender roles have made grooming products more mainstream among male consumers. Moreover, the proliferation of subscription-based services and the expansion of direct-to-consumer e-commerce platforms have made these products easily accessible, further fueling market growth.

The report offers a comprehensive analysis of the North America men’s grooming products market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, pricing, distribution channel and country, highlighting key drivers, challenges, and opportunities shaping the industry.

Market Segmentation

The following outlines the segmentation of the North America men’s grooming products market:
Product type: shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, men’s fragrances
Pricing: premium, mass
Distribution channel: supermarkets and hypermarkets, department stores, electronics and appliance stores, home products shops, e-commerce, others
Country: USA, Canada

In North America, the men’s grooming products market is segmented by product type, pricing, distribution channel and country. The market is classified by product type into shaving products (pre-shave and post-shave products), razors and blades, bath and shower products, deodorants, hair care products, skin care products, and men’s fragrances. Pricing segments encompass premium, and mass. Distribution channel segmentation comprises supermarkets and hypermarkets, department stores, electronics and appliance stores, home products shops, e-commerce, and others. Geographically, the market encompasses USA and Canada.

Competitive Landscape

The North America men’s grooming products market remains highly competitive, with major players including Victoria’s Secret & Co., Unilever PLC, The Thriving Brands Company, The Procter & Gamble Company (P&G), The Estee Lauder Companies Inc., Societe BIC S.A., Shiseido Company Limited, Revlon Inc., PUIG SL, Perio Inc., Parfums de Coeur Ltd., Mary Kay Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), L’Oreal S.A., L’Occitane International S.A., LG Household & Health Care Ltd., Kenvue Inc., Inter Parfums Inc., High Ridge Brands Co., HF global Inc., Hermes International SCA, Henkel AG & Co. KGaA, Euroitalia S.R.L., Edgewell Personal Care Brands LLC, Dolce & Gabbana S.R.L., Coty Inc., Combe Incorporated, Colgate-Palmolive Company, Chanel S.A., Beiersdorf AG and Bath & Body Works Inc.

This report delivers an in-depth examination of leading companies in the men’s grooming products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the North America men’s grooming products market.
Gain in-depth analysis and forecasts for the key segments of the North America men’s grooming products market: product type, pricing, distribution channel and country.
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Gain deep insights into the dynamics of the North America men’s grooming products market.
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Anticipate the future trajectory of the North America men’s grooming products market with informed projections.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
North America Men’s Grooming Products Market – Product Type Analysis
North America Men’s Grooming Products Market – Pricing Analysis
North America Men’s Grooming Products Market – Distribution Channel Analysis
North America Men’s Grooming Products Market – Country Analysis
Company Shares Analysis
Victoria’s Secret & Co.
Unilever PLC
The Thriving Brands Company
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Societe BIC S.A.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table North America Men’s Grooming Products Market 2020-2030
Chart North America Men’s Grooming Products Market, Net Growth, 2020-2030
Chart North America Men’s Grooming Products Market, Growth Rates, 2020-2030
Table North America Men’s Grooming Products Market by Product Type, 2020-2030
Chart North America Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart North America Men’s Grooming Products Market by Product Type, 2020-2030
Table North America Men’s Grooming Products Market by Pricing, 2020-2030
Chart North America Men’s Grooming Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart North America Men’s Grooming Products Market by Pricing, 2020-2030
Table North America Men’s Grooming Products Market by Distribution Channel, 2020-2030
Chart North America Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart North America Men’s Grooming Products Market by Distribution Channel, 2020-2030
Table North America Men’s Grooming Products Market by Country, 2020-2030
Chart North America Men’s Grooming Products Market by Country, CAGR Historic and Forecast, 2020-2030
Chart North America Men’s Grooming Products Market by Country, 2020-2030
Table North America Men’s Grooming Products Market Share (%), by Companies, 2020-2024
Chart North America Men’s Grooming Products Market, by Companies, 2024
Table North America Men’s Grooming Products Market Share (%), by Brands, 2020-2024
Chart North America Men’s Grooming Products Market, by Brands, 2024
Table North America – Population (Millions) and Forecast
Table North America – Consumer Price Index (CPI) and Forecast
Table North America – Gross Domestic Product and Forecast
Table North America Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table North America Men’s Grooming Products Market: Consumption per Capita (Population)

Companies Mentioned

Victoria’s Secret & Co.
Unilever PLC
The Thriving Brands Company
The Procter & Gamble Company (P&G)
The Estee Lauder Companies Inc.
Societe BIC S.A.
Shiseido Company, Limited
Revlon, Inc.
PUIG SL
Perio, Inc.
Parfums de Coeur, Ltd.
Mary Kay Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
L’Oreal S.A.
L’Occitane International S.A.
LG Household & Health Care, Ltd.
Kenvue Inc.
Inter Parfums, Inc.
High Ridge Brands Co.
HF Global, Inc.
Hermes International SCA
Henkel AG & Co. KGaA
Euroitalia S.R.L.
Edgewell Personal Care Brands LLC
Dolce & Gabbana S.R.L.
Coty Inc.
Combe Incorporated
Colgate-Palmolive Company
Chanel S.A.
Beiersdorf AG
Bath & Body Works, Inc.